Sustainability: The

Creative Entrepreneur’s
Guide to a Happy,
Healthy, Profitable and
Green Business
Diane Wolverton
State Director
The next 90 minutes…

Overview of the sustainability

movement
Introduce a new business
planning model
Explore the six competencies of
the creative economy
To have fun!
plus (there’s
more!)…
The next 90 minutes…

A turbo tour to places around

the world
32 useful resources
Words of 11 visionaries,
teachers, experts and fellow
travelers
A macro and micro view of the
movement
A taste of poetry and art
 What is sustainable
business?
 “Sustainable development meets the needs
of the present without compromising the
ability of future generations to meet their
own needs.”

—World Commission on
Environment and Development,
1987
 Three Converging
Trends
The Creative Economy
Environmental
Stewardship
Health and Wellness
 The Creative Economy
“Today’s economy is fundamentally
a creative economy.”

—Richard Florida, The Rise of the

Creative Class

“We have reached the point in our

economic history where human
consciousness—the capacity for
quiet, detached observation—is
the raw material of innovation
and, ultimately of corporate
money making.”
—Patricia Aburdene, Megatrends
2010
The Rise of Conscious Capitlism
 The Creative Economy
“Since the 1960’s, 26 percent of
the adults in the US—50 million
people—have made a
comprehensive shift in their
worldview, values, and the way
of life—their culture, in short. …
they are shaping a new kind of
American culture for the 21st
century.
—Paul Ray & Sherry Anderson,
The Cultural Creatives
 “The ultimate issue is how to
keep stoking and tapping the
creative furnace inside each
human being.”
—Richard Florida, The Rise of the
Creative Class
 Health and Wellness
Introducing the LOHAS consumer segment…(a 209 Billion
dollar market!)

www.lohas.com

Natural Marketing
Institute
www.nmisolutions.com
Environmental
Sustainability

Source:
HBI Omnibus, October
2007
Natural Marketing
Institute
www.nmisolutions.com
The 6 Competencies of
the
Creative Economy
The 6 Competencies of
the
Creative Economy
The 6 Competencies of
the
Creative Economy
The Adventures of
Johnny
Bunko is America’s first
business book in manga
and the last career guide
you’ll ever need.

Manga—the Japanese word

for comics and print
cartoons.
"The Next Industrial Revolution"a film by Shelley Morhaimnarrated by
Susan Sarandonwww.thenextindustrialrevolution.org
Paul Hawkin, Blessed
Unrest
 Enter Ricci
M, nature
photographe
r
www.globalcommunity.org/flash/womba
t.shtml
This is your business
plan
This is your business
plan
This is your business
plan
This is your plan on
chlorophyll
 Carbon
Concierge’s top
three offset
providers:

Climate Trust
http://www.climatetrust.org/

Native Energy
http://www.nativeenergy.com/

Carbon Fund
http://www.carbonfund.org/
Chico Bags
 Join organizations
Attend (and host!)
conferences
 Coop America’s Green Business Conference
and Festival
 LOHAS
 BALLE (Business Alliance for Local Living
Economies)
 Bioneers
 Social Venture Network
 Business for Social Responsibility
 Opportunity Green
 Lots more!
 Be
entertained!
 Practice
Sustainabilit
y
•At home
•At work
 Meet me at the
Sustainable Business
Café!
Primordial Love Poem

by Ricci M,
Nature Photographer
 Diane Wolverton
ddw@uwyo.edu
307-766-3405
http://sustainablebusinesscafe.ning.com