MAHINDRA & MAHINDRA

INDUSTRY ANALYSIS

INTRODUCTION
 Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial Conglomerate Mahindra Group based in Mumbai.  The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.  After India gained independence and Pakistan was formed; Malik Ghulam Mohammed moved to Pakistan where he became the nation's first finance minister.  Now, with the Mahindra brothers as the whole sole of the company, its name was changed to Mahindra & Mahindra in 1948.

 J.C.MAHINDRA

K.C.MAHINDRA

G. MOHAMMAD

F O U N D E R S

KESHUB MAHINDRA

CHAIRMAN

ANAND MAHINDRA
V.CHAIRMAN M.D

 Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first known for assembly under license of the iconic Willys Jeep in India.  M&M introduced Jeeps to India and in no time they established themselves as the Jeep manufacturers of India.  The company later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market presence.  At present, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio.

It offers over 20 models including new generation multiutility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars. In recent times the company is engaged in spreading its reach beyond its traditional markets. They entered into the two-wheeler segment by taking over the Kinetic Motors in India.  M&M also has controlling stake in REVA Electric Car Company.  M&M has also been selected as the preferred bidder for the acquisition of South Korea's SsangYong Motor Company.

 Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and tractor manufacturer.  It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA.  M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA.  M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.

M&M is one of the leading tractor brands in the world. It is also the largest manufacturer of tractors in India with sustained market leadership of over 25 years.  It designs, develops, manufactures and markets tractors as well as farm implements. Mahindra Tractors(China) Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other nations.  M&M has a 100% subsidiary, Mahindra USA, which assembles products for the American market.

CORE BUSINESS ACTIVITIES

 Tech Mahindra  Mahindra Finance  Club Mahindra  Mahindra Automotives  Mahindra Stayam  Mahindra Farms Equipments  Mahindra Defends  Kotak Mahindra

PRODUCTS OF MAHINDRA AUTOMOTIVES

 Mahindra SCORPIO  Mahindra BOLERO  Mahindra XYLO  Mahindra MAXX  Mahindra MAXI MAXX  Mahindra PICKUP  Mahindra MAXITRUCK  Mahindra FlYTE (Two wheeler segment)

MARKETING STRATEGIES OF MAHINDRA

Now a days M&M is making aggressive marketing strategies. Its some strategies are..  M&M is now focusing on Brand awareness.  M&M is diversifying their business in Different sector. M&M has acquired Kinetic motors.( two wheeler)  M&M have bought Stayam and now it is become Mahindra Satyam.

 M&M giving offer to different dealers and focusing on push strategies.

CORPORATE SOCIAL RESPONSIBILITIES

CSR has always been an integral part of M&M groups vision and the corner stone of our core value of good corporate citizenship Keshub Mahindra
EDUCATION ENVIRONMENT INITIATIVES HEALTH & DISASTER RELIEF ART & CULTURE SPORTS NANHI KALI ESOPS

COMPETITORS OF MAHINDRA AUTOMOTIVE

Major Competitors
M&M has become a market leader in MPV Segment with having 46.73% of market share.

 TATA MOTORS ( 34%) TOYOTA KIRLOSKER INDIA PVT LTD (9%)  MISTUBISHI MOTORS ( NA)  CHERVOLET INDIA MOTORS (4%)

RECENT /CURRENT VENTURES

Mahindra Navistar Automotives Ltd. (MNAL), the commercial vehicle joint venture between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its 25 tonne and 31 tonne trucks for the Indian market. Mahindra & Mahindra Ltd announced the launch of the Maxximo, the worlds first mini-truck to be powered by a 2cylinder CRDe engine with DOHC technology and 4 valves per cylinder.

BRANCHES AND LOCATIONS

Tech Mahindra's global footprint spans 24 locations in 14 countries including 11 state-of-the-art development centers and 13 sales offices in Americas, Europe, Middle-east, Africa and Asia-Pacific.

 Asia Pacific: Pune, Mumbai, Bangalore, Noida, Kolkata, Chandigarh, Chennai, Hyderabad, Singapore, Sydney, Auckland, Bangkok, Taipei, Jakarta, Malaysia  Europe: Milton Keynes, Belfast, Munich, Rome, Brussels  Americas: New Jersey, Georgia, Toronto, Texas, California  Middle East & Africa: Dubai, Cairo,Tel Aviv, Kuwait