Branding of Hospital Service

Overview of the presentation

Introduction Need of branding What branding includes How branding is to be done Some examples Hypothetical hospital Barriers in Branding Case analysis.

Introduction
Branding is Is everything Branded? Branding in Services.

NEED OF BRANDING
Information and value addition Trust Transparency Recall Competition ! Specific consumer needs and perspectives Liable to shareholder

Branding includes
Information about services of hospital Word of mouth of patient

How do they do it ?
Branding difficult-Sensitive and personal experience Clinical experience-1960s Medical technology Online conferencing New hospital Bed occupancy Old Hospital - Visibility & service Continuous training of staff and doctors

How do they do it ?
Follow consistent protocols Health camps for public Tie-ups with corporate Seminars ,workshops, conference etc. eg.HEART DAY Films, Websites , sponsorship, magazine, media, press

Examples
Apollo, Ruby General Hospital and Wockhardt Hospitals are the Indian healthcare brands which have a pan India presence.

Examples
Synergy of excellent clinical expertise with a professional management team Excelled in the area of cardiology, orthopedics, neurology and ophthalmology. Today Wockhardt is a super specialty brand.

Hypothetical hospital
Security enhancement Flash cards for regular patients Personal Scanner on Beds for sensitive patients Cameras in each ward Ambulance always ready on accident prone areas e.g.- Indira college highway

Barriers in Branding
High Cost Mindset of People

CASE ANALYSIS
Aditya Birla Memorial Hospital
Full-fledged marketing department One stop Super multispecialty healthcare centre Brand Promotion through ads In house promotional tools Differentiation

Cntd.
MoU Referral Co-Branding Fast delivery Amenities

Thank You
Presented By
Abhisek Agarwal Rahul Asija Anupama Sharma Kalpesh Picholiya Harish Sumani Neha Bhangdia