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Debadas Patnaik Debashish Panda Deepak Kumar Lima Dibya Ranjan Sahu Gaurav Kumar Bhawsinghka
History
In 1820, British scientist and inventor Michael Faraday discovered that
compressing and liquefying ammonia could chill air when the liquefied ammonia was allowed to evaporate
In 1902, the first modern electrical air conditioning unit was invented by
that year as an analogue to "water conditioning", then a well-known process for making textiles easier to proces
Feature
Traditionally, the main market driver has been the industrial sector Growing segments now include Commercial sectors viz. Software,
Retail, Healthcare, Hospitality, Entertainment, Telecom, Banking & other service sectors
Demand for comfort cooling in household and SOHO segment on
fast track
Significant new investments in technology & new capacities in
USA10 million
Japan 9 million
China 14 million
India 1.2million
Value
Rs. Crores
2003
2004
2005
2006
2007
2003
2004
2005
2006
2007
Number of players
Amtrex Hitachi Blue Star Carrier Aircon Daikan Shriram LG Samsung Voltas Whirlpool OGeneral Matsushita
Market Share
Nature of competition
perfect competition
The Indian air-conditioning Value Volume Applications Segment industry Rs 6000 540k nos Homes Window
ACs Mini Split ACs Ducted Split and Packaged AC Chillers and Central Plant Total market share crore Rs 2500 crore Rs 1500 crore Rs 2000 crore Rs 12,000 crore 220k nos 216k tons 272k tons Homes, offices, shops, showrooms Commercial establishments Industrial, institutional and large commercial
price
Blue star WAERs.121YC Rs.14,800 WAERs.091Y Rs.12,000 Deluxe WAM241R Rs.20,000 MHWRs.361RB Rs.51,200 2HW121YA Rs.22,900 4HW241YA Rs.38,900 4HW181YA Rs.32,700
Voltas Vertis gold split Rs 18,990 Vertis elite split Rs24,490 Vertis plus split Rs .16,490 Vertis plus window Rs 13,990
Hitachi
Hitachi RAV019EOD 1.5 Ton Window Air
Conditioner Price (Quadricool TM) Rs.25,400 Hitachi RAV024EOD 2.0 Ton Window Air Conditioner Price (Quadricool TM) Rs.29,500 Hitachi RAV014EMDZ1 1.0 Ton Window Air Conditioner Price (Quadricool) Rs.20,500 Hitachi RAV019EMDZ1 1.5 Ton Window Air Conditioner Price (Quadricool) Rs.24,400
1 Ton
window 1.5 Ton window
References
www. wikipidia.com www.businesstandard.com www.customercomplain.com
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