MMRSS

Immediate Insights

Our Background
MMRSS is Indias Largest Full Service Marketing research firm specializing in Multi-Country Studies. It is Asias Largest Qualitative Research Facilities Service Provider with State of the Art Focus Group Suites across major cities in India and Asia, all of which are centrally located in their respective cities. It is also Indias largest primary pharmaceutical Business Intelligence firm by Revenues It is Indias only research facility provider with one way mirror facilities across Asia. It is Indias only research facilities provider with usability testing services across all major cities.

MMRSS in India
        

Indias largest Independent Full Service Market Research Firm ISO 9000 Certified Deep working relationships with some of Indias leading companies 50 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 6 full service locations across India 14 field offices across India 2 dedicated offices for data tabulation and analysis 6 offices across the Asia Pacific including China, Vietnam, Thailand, Philippines, Sri Lanka and Indonesia

What we are and capable of



Majestic MRSS is one of the leading providers of outsourcing solutions for market research data processing and market research data analysis. We have undertaken simple projects as well as large scale and multi-country projects in the area of market research data processing and analysis. We have expertise across industry standard packages and tools such as SPSS, Quantum, Win cross and others.

MMRSS

Advance Analytics Practice

Our Services
Our services for market research data processing and analysis include:


   

Data preparation (includes data entry, cleaning, coding, aggregation, merging and summarization) Open ended coding Translation Data Tabulation Data Analysis using a wide variety of statistical methods, multivariate analysis supported with statistical tools & tests

Marketing Research Analysis Experience

Advance Analytical Techniques & Process

Data Processing
Data Preparation:
    

Data entry Cleaning Coding Aggregation Merging and summarization

Data Processing


contd.

Clients can send across the data file in ASCII / DBF/ XLS / SPSS (.SAV) or any other format with the questionnaire and tab plan. Our team reports data inconsistencies, if any and then cleans the data to make it consistent across data sources by merging data from different formats.

Data Processing

contd.

Our market research data processing services have benefited many clients, across North America, Europe and APAC, not only in reducing costs but also in reducing turnaround time and standardizing processes across organization.

Open Ended Coding:

Open ended coding:
   

Conduct full listings of open-ended questions Coding Ensure accuracy of coding listing wise Ensure accuracy of coding question wise

Open Ended Coding:

 

contd.

Our coding team can carry out any kind of coding. On receipt of a suitable number of questionnaires, full listings of open-ended questions are made by inhouse coding department. Coding is carried out by a team of coders, usually on a 'question' basis, whereby one coder will code one question in order to ensure consistency of interpretation. Coding is independently checked to ensure accuracy.

Translation
We can provide translation services for all major Asian and European languages under the supervision of localization specialists.

Data Tabulation


 

Data tabulation can be done using SPSS, Quantum, Wincross, etc. Standard outputs include cross tabulation, pivot tables, and row and column percent. From the simplest projects to large scale and multi-country projects, our team of analysts can handle it all. We can also handle hierarchical data and complex weighting. We are able to inter-operate between SPSS, Quantum, Wincross, Excel, SAS at the data and tab level.

Data Analysis
Our market research data analysis services involve sophisticated analytics procedures and a wide variety of statistical methods. Some of the many techniques we use, include:  Multivariate Analysis: to identify the relative importance and underlying relationships among sets of variables; methods included OLS regression, multiple regression, etc.  Statistical Tests: Chi-Square Testing, Analysis of Variance, t-test, z-test, etc.

Data Analysis


contd.

Factor Analysis & Market Segmentation: to identify and profile customer segments in order to devise marketing strategies that target each segment individually to promote or sell a product Conjoint Analysis: methods used to estimate trade-off decisions made by the customer and relative importance of attributes in arriving at a buying decision Discrete Choice Modeling: methods to predict a decision made by an individual as a function of any number of variables Multiple and Logistic Regression: methods used to describe the relationships between different variables

Data Analysis


contd.

 

Discriminate Function Analysis: methods to determine the variables that discriminate between two or more naturally occurring groups Cluster Analysis: methods used to reduce a large data set into meaningful subgroups Multidimensional Scaling: methods to transform consumer judgments of similarity into distances represented in multidimensional scale Econometric & Statistical Modeling: employing various methods of statistical inference to produce quantitative economic statements that can explain observed variable behavior or forecast unseen behavior.

Data Analysis

contd.

We have undertaken market research data analysis for concept testing, advertising -related studies, pricing studies, continuous tracks, customer satisfaction studies, churn analysis and for several other study types.

Advanced Data Analytics and Data Mining



Majestic MRSS Advanced Data Analytics offering analyzes and explores structured, domain-specific information using knowledge discovery techniques to detect trends or patterns, thereby deriving insights and drawing conclusions. It is an interactive, on-going process that includes communicating findings and effecting change.

Advanced Data Analytics and Data Mining contd.



We analyze data and provide information / recommendations in accordance with specifications regarding content, formats and time schedules provided by our client. Our outsourced data analytics services have benefited global clients to support their strategic decision making and to scan their business performance.

The Deliverables

contd.

The deliverables of our outsourced data analytics services can be categorized into:  Strategic data analytics that will have impact on business strategies. These could be need-based.  Monitoring services to deliver summary reports, multidimensional analytical reports, charts and exception reports with comments to support assessment of business performance. These could be ongoing assignments with periodical (daily, weekly, monthly) deliveries.

Advance Analysis Practice

Blend of Advanced Analytical Techniques & Solutions

Tools used
Most of our analysis is undertaken using :  SAS  SPSS Clementine  Quantum  Quanvert  Wincross  Insightful Miner


XLMiner.

Techniques used :
Our sophisticated data analytics procedures utilize a wide variety of statistical methods and models. Some of the many techniques we use, include:  Multivariate Analysis Methods include OLS regression, multiple regression, Statistical Tests - Chi-Square Testing, Analysis of Variance, ttest, z-test, etc

Techniques used :
Factor Analysis & Market Segmentation, Conjoint Analysis, Discrete Choice Modeling, Key Driver Analysis, Multiple and Logistic Regression, Discriminate Function Analysis, Cluster Analysis, and Multidimensional Scaling.

Reporting :
Most of our reporting, ad-hoc or ongoing, is in the form of Excel Spreadsheets, PowerPoint Presentations, PDF files, files in any database format or via the web - MMRSS Portal for Survey Results, Analysis, and Reports.

Action
We evaluate the results against the project objectives, the organization's overall strategy and business objectives, so that the results can be translated into action. Armed with this business intelligence, the client can gauge their company's performance, identify weak points, take advantage of competitive strengths, anticipate trends, reassess their business strategy, and chart a course leading to competitive advantage and increased shareholder value.

Advance Analysis Practice

In-house Capabilities

In-house Capabilities
MMRSS has a wide spectrum of in-house analytical capabilities :


25 dedicated stations, In-house DP team, research analysts to code and analyze the data Innovative team of researchers and designers to guide the analysis team, on the basis of Clients brief Team of knowledge head researchers to prepare the final analysis and report of the projects.

Advance Analysis Practice

Uniqueness of MMRSS

Uniqueness of MMRSS
MMRSS Analytics team blends deep analytical skills with the capability to deal with high volume complex data sources, integrate data across platforms, and extract business intelligence using-high end data mining tools and techniques. This enables clients to take better informed decisions at a strategic, tactical, and operational level.

Uniqueness of MMRSS
We provide best in class Marketing Analytics solutions to global clients across diverse industries that include Banking, Consumer Finance, Retail, Telecommunication, Information Technology, and Contact Centers. Our solutions span across the customer life cycle, enabling our clients to get a better understanding of their customers.

Uniqueness of MMRSS
We use a combination of modeling techniques such as, Statistical modeling, Operation Research, Mathematical modeling along with Advanced Data Mining methods, to provide top-notch decision support to our clients. Our talent pool has expertise in varied analytics tools like SAS, SPSS, STATA, CART, CHAID (Knowledge Seeker), MARS, Treenet, Minitab, Neuralware (Neural Networks tool), and many more.

Tabulation & Advance Analysis Procedures

In-house Analysis

Important aspects of Tabulation and Advance Analysis process



    

Kick off meeting which gives the entire team the idea and the overall objective and analysis plan for a analysis. Security of the data. Briefing Supervisor Assistance Adhering to the Study Specifications Following all DP Plans, study procedures and Instructions

Confidentiality and Security of the Data Collected



The Questionnaires and responses along with the materials used in the survey are kept confidential. Total Confidentiality is maintained on the personal details of the respondents. Confidentiality is maintained and so is the survey contents and results.

Briefings


In Briefing, the entire job is discussed in detail, giving both the Supervisor and Interviewers an opportunity to study carefully the job specifications. DP plan, coding instructions will be reviewed and practice session is also conducted to familiarize the agents with the questionnaire Individuals will be assigned quotas and specific duties with the job.

Supervisors Assistance
 

Each research project has a adequate supervision. Supervisor is a very important communicator between the project manager and the Interviewers. The Supervisor ensures pilots before the actual analysis and makes sure that the agents are well trained to go live on the project. The Q.C team checks them through all possible questions to ensure quality reports and sends the report to the project manager. The QC team reports to the upper management.

Majestic Market Research & Support Services Ltd.

By leveraging the skills of our domain and technical experts, our clients can solve complex business problems.

Our Clients
FMCG
yJohnson & Johnson yUnilever yKelloggs yNestle yGeneral Mills yProcter & Gamble

ICT
yHewlett Packard yMicrosoft yDell yNokia yIntel yIBM yYahoo yCisco yMotorola ySiemens yAlcatel-Lucent yKaspersky Lab

Pharmaceutical
yGlaxoSmithKline yNovartis yRanbaxy yBayer ySanofi-Aventis yAstraZeneca yBristol-Myers yAbbott Labs

Others
yBritish Airways yLufthansa yLevis yFemina yToyota yCastrol yVodafone yICICI yVisa yJaguar yDeloitte yPro-Mexico

Contact Us

MMRSS
www.mmrss.com

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