Personality Traits & Attributes required for Marketing, HR & Finance executives

Introduction
Marketing Executives
Marketing of products and services is an extremely challenging task in the days of global competition. competition. In olden days the customers had to buy whatever the company offered to them. them. They hardly had any choice. But today, the customer get what they want, tailor choice. made solutions are available. Hence creating a need among customers, delivering available. through the best channels and providing minimum customer satisfaction is a great task in marketing. Further, customers also have social, environmental considerations. Thus, marketing. considerations. the role of marketing executives has become more complex than ever and in this context marketing executives need to have certain kinds of attributes and personality traits. traits.

Finance Executives
Financial executives generally those who use financial strategies, techniques, and other services to provide solutions to individuals and businesses to help them accumulate, protect and distribute wealth. For this report, executives offer recommendations to their wealth. clients about financial products, including life, health, disability and long-term care longinsurance, as well as investment products and mutual funds that may be used to implement the solutions decided upon by clients to reach their financial goals. Further, goals. there is a lot of competition among the qualified people in this area. This competition area. calls for further refinement in attributes of finance personnel.

Introduction
HR Executives
It derives largely from the 20th century but incorporates older notions about the 20th management of people at work. A detailed version of how the Human Resource work. Department plans the annual programs in terms of recruiting, selecting and performance appraisal. appraisal. Choosing one among a lot and choosing one among two both are same and difficult in terms of selection because the organization has to be very careful in the selection process. Thus the task of HR manager has become more challenging than ever process. before. before. And this has made it necessary for HR managers to possess some special attributes and qualities that make almost suitable to the industry. industry.

Special Characteristics of Marketing Executives

 Passion  Leadership  Can-do attitude  Work ethics  Flexibility  Humility  Physical condition  Joyfulness  Clear and pleasant voice

 Fearless
 Self reliance  Persuading and convincing customers  Rational thinking  Initiative  Rapport building  Gathering the information.  Good Stance  Manifestation

Some of the key virtues of successful financial Executives:

           

The ability to provide a vision The strong personal value or belief The ability to make desired outcomes tangible The ability to listen to superiors & subordinates The willingness to provide appropriate information to stakeholders The ability to build strong personal relationships The ability to find and acquire new prospects Convincing prospects to trust the advice and to take action Keeping up with regulatory compliance and industry law Maintaining product knowledge in a competitive and dynamic industry Industry deregulation has created greater competition and is pressuring income The ability to maintain precise desired outcomes

Basic Attributes and Personality Traits for HR Executives

Ability to speak and write well, Ability to understand people, Power to persuade, Ability to make decisions and solve problems, Negotiating Coordinating with others, Assessing situations, Explaining issues, Answering questions, Interviewing, Leadership Qualities, Presentation skills, People Handling Skills, Team Work Skills, Business / culture awareness, Human relations handling skills, Advising, Keeping records, Gathering information, Training in various personnel functions Self Control, Building Bonds, Meticulousness, Personal Credibility, Quick reflex and speed, Good Knowledge about the existing policies, Behavioral Skill, Interpersonal skills, Interview Skills, Business Ethics, Personal effectiveness, Stress Management,

Research Methodology


Statement of the problem

Marketing, Finance and HR is one of the ruggedest jobs as deals with the products, systems and also with the human mind. Executives job is considered to be a skilful job with rational ability. Many of the executives are quitting their jobs as their personal virtues are not matching with the qualities required for the relevant field. And hence Studying what exactly the virtues required for the executives to survive in Marketing, HR and Finance field is the problem of study. The statement of the problem is to study and analyze the Basic Attributes and Personality Traits required for Marketing, Human Resources and Finance Executives in Shimoga district.

IF THE BASIC ATTRIBUTES & PERSONALITY TRAITS OF MARKETING, HUMAN RESOURCE AND FINANCE EXECUTIVES ARE NOT GOOD, THEN THE COMPANY WILL SURELY FETCH LOSS

Objectives of study:


To know and study the executives opinions on fitness and manifestation. To know and study the executives opinions on mental aptitude required for them. To know and study the indispensable qualities required for the executives in customer relationship management. To determine the effectiveness of executives. To understand the executives role in contribution towards victory. To know the expectations from executives. To know how executives play diverse roles in different circumstances. To understand what precisely the executives are.

Research Design


Exploratory research and descriptive research design have been used at length for the present study. Since the working professionals size was more, sample survey method has study. been adopted for gathering primary data. This research is all about studying the virtues data. amongst the executives in the Shimoga district. Thus the respondents are executives in district. Marketing, Hr and Finance areas in Automobile companies, ITes, Banks, Insurance and Manufacturing industries. industries.


  

Sampling Plan
Sample unit: Shimoga District in Karnataka State Sample size: 64 Sampling Method and Selection: Judgment sampling under non probability sampling In the present research the judgment sampling under non-probability sampling is being nonused for the collection of primary data. The sample is divided in areas in Shimoga district data. that is Automobile companies, ITes, Banks, Insurance and Manufacturing industries. The industries. sample size of 64 respondents divided amongst these different companies considered for the study. The respondents were chosen randomly from each of these companies. study. companies.

Statistical Tools: Likerts scale is used for ascertaining the weightage of Tools:
respondents data, the mean score has been used to interpret the data. The result data. of the research is presented through tables followed by pie charts and bar graphs. graphs.

Sources of Data
Primary Data  Primary data were collected using structured questionnaires. The researcher questionnaires. interviewed 64 respondents in Shimoga district. A personal interview method district. was adopted with the help of a Questionnaire. The questionnaire contained 30 Questionnaire. questions with closed ended questions. (Format of the questionnaire has been questions. enclosed for the reference). The respondents were requested to give their frank reference). opinion on all the questions in the questionnaire. questionnaire. Secondary Data  Secondary data were collected using many sources such as news papers, journals, magazines, reference to the books and the internet. internet.

Need for the study.

There is a need for study about the executives in the field of Marketing, Finance and HR since they are facing lot of problems. It could be getting a problems. new job or retaining the existing job. At present the attrition rate has been job. increased enormously in all three areas. This study enlightens in terms of areas. what precisely the executives are, why they look for change, and what the reasons behind in attrition. This research would help corporates to retain attrition. their executives, and for the executives in terms of building indispensable skills required for their professional growth in the cut-throat competitive cutscenario. scenario.

Scope of the study



The scope of the study is confined to Shimoga district only. Researcher met Marketing, HR and Finance executives in Banks, Insurance, and ITes companies, Automobile companies and Manufacturing industries. Marketing, HR and Finance plays a vital role in the development process of modern business. business. There are great differences in development process of modern business. There business. are great differences in development between countries which seem to have roughly equal resources; consequently it is necessary to enquire into the difference in all the resources; three areas. areas. The scope includes theoretical and practical aspects of Marketing, HR and Finance executives in organization with reference to their good Attributes and Personality Traits. Traits. This study is conducted in Shimoga city as the research not only as the study was limited only to this city. As the convenience of researcher for the study this city surrounding city. would be easy for the research purpose with limited cost, limited time and limited effort. effort.

Limitations of the study:



The time factor is one of the major boundaries because, the project should be completed within a stipulated period of time. time. Due to some company policies, rules and regulations, all information is not revealed to outsiders as it may harm to companys progress. The study is limited to Shimoga district only. Lack of proper understanding of questionnaire. Limited sample size.

Summary of the findings:

The survey shows that the majority of executives were aware about the basic attributes and personality traits required to survive in this competitive scenario. scenario. This gives us an insight on the marketing executives basic awareness of necessary qualities. qualities. However most of the executives give much priority to the top criteria that a good health, physical appearance and mental ability plays a vital role while handling with clients. clients. This study shows clearly that executives should have personal potential while dealing with customers, other department colleagues so that integration would happens towards the clients interest. Knowledge and experience is very important interest. as far as leading organization is concern. So leadership quality plays a vital role for concern. the executives in terms of their career growth. Thus it can be said that a greater growth. personality is required for HR executives to get the things done from others. others. It has been observed from this study that finance executives literally have lot of qualities while dealing with companys financial instruments. Hence it can be said instruments. that executives should be able to handle good situations at the same time predict uncertainties and need to be taken care of necessary steps to protect the company at all levels. levels.


Conclusion:


The research on Basic attributes and personality traits required for Marketing, HR and Finance executives was conducted by group of 16 MBA students/researchers. students/researchers. During the research the respondents positive response helped researchers to do the study effectively. effectively. This research work helped the researchers to give an insight on the basic personality traits and attributes for the executives. executives. Many professionals pointed to industry regulation, compliance and competition as an increasing concern, the vast majority of them see a bright future for themselves and their profession. profession. Most rated their future of a profession as very good to excellent, while only a few said that industry hurdles have made them consider another career. career. Another positive trend noted is that consumers are becoming more aware and more educated about personal and all current issues. Such awareness is making it easier to talk issues. to customers about solutions. Planning is becoming more main stream, thus executives solutions. need to have a proper plan while dealing with customers, employees as well as financial instruments An additional development that points to a bright future is to many professionals say they are simply becoming better at their profession, with better products, more training and greater technology. That is, most feel they are on top of the learning curve and can now technology. reap the benefits of such an authoritative position. As summed up: Skills and knowledge position. up: is getting better, enabling executives to better help clients. clients.

Continued
By this study it can be suggested to the executives of Marketing, HR and Finance areas that while choosing the first job of their career they have to be very clear about how will this job help them to build their career. career. Professional career need to be chosen by choice not by chance. chance.

In this perceptive strong personality traits and attributes are required for \ respective executives in their chosen field to excel in it. it.