Developing an Event Proposal: (RFP)

SLS 3205 Summer 2007

Most Basic
   

Objective Background Requirements Deadline

More Involved
Objective Background Elements of Response Term of Contract Deadline Review

Objective
What is the purpose of the proposal?  What are you going to provide


Be General  Sell the sizzle!!



Background
Executive Summary  Describe the event, venues  Describe what you plan to do as the event contractor (generally)


Elements of Response
1. 2.

Theme for the event Description of any supporting events

  

Music Food Contests

3.

Description of specific locations to be utilized

Elements of Response (cont.)

4.

Physical design of venues

 

Schematic of fields Maps Security Logistics Contracted Provided by association

5.

Provisions for public health and safety

 

6.

Availability and type of concessions

 

Response (cont.)
7. Plan for securing participants 8. Plan for securing sponsors 9. Description of Advertising Campaign 10. Volunteer coordination plan 11. Community Involvement Proposal 12. Publicity Campaign

Event Organization Chart

Develop a schematic chart that outlines the organizational structure of
Tournament Organizing Committee  Break down requirements into component parts


Budget
Detailed budget for event
1 year- 1 month?  Revenue commitments


Necessary to finance event  Startup and ongoing



Experience
List your experience
 

Previous events Work effort



What did you (your company) provide at previous event(s)

 

References Results of Events

  

Financials Attendance Media

Selling to the Internal Audience

Event organizers What do you have to offer them? Why should they hire you and/or your company?

Selling to the External Audience

Local Community Visitors and Convention Bureau Sport Authority Other audiences SportBusiness Journal


(examples of events)

IAAM NGBs