Success story of

Pratik Godhani Pharmacy management

Introduction
Company of South Korea. Established in 1969 to manufacture black and white TV sets Purchased a Korea Semiconductor Business in 1974 In 1980 dedicated most of its resources to semiconductor business and built its first manufacturing facility.

 Annual revenue of US $173.4 billion in 2008. Samsung Group accounts for more than 20% of South Korea's total exports. The company has a powerful influence on the country's economic development, politics, media and culture.

Growth
In the late 1960s, Samsung Group began the electronics industry. It formed several electronics-related divisions, such as
Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co.

Phase

Details

1970-79

1972: Production of black-and-white televisions for domestic sale 5 millionth black-and-white TV produced by 1976 1979: Began mass production of microwave ovens 1982: Began producing air conditioners, 1 millionth colour TV produced 1983: Began production of personal computers (PCs) 1986: world's smallest, lightest 4mm video tape recorder 1989: 20 millionth colour TV produced.

1980-89

199099

Established R & D center. Development of mobile phone handset 1993: developed first-ever digital video disk recorder (DVD-R) 1994: developed the world's first four-power zoom camera 1995: World's first 33" double-screen TV introduced 1996: Developed world's fastest CPU. 1998: Developed world's lightest PCS (105g) Developed world's largest TFT-LCD (30) 1999: Developed the world's first 3D TFT-LCD Monitor Developed wireless Internet phone (small phone)

2000- 2009

2001: Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek 2002: Launches PDP-TV, the slimmest in the world 2003: Released 46" LCD TV for the first time in the world 2004: Released the world's first 7 mega pixel camera phone 2006: Unveiled 10M pixel camera phone 2007: No.1 worldwide market share position for TVs 2001-07: No.1 worldwide market share position for LCD 2008: Samsung takes No. 1 spot in U.S. cellphone market 2009: Became No. 1 in the US digital TV market for the 4th consecutive year Samsung s LED TV won TV of the Year Received the 2009 LCD TV Market Leadership Award Displayed the world s thinnest TV (6.5mm)

Structure
Spans 58 countries Samsung Electronics has 5 business divisions :
Semiconductor Digital Media Telecommunications LCD Digital Appliances

 Two dimensions of competitive strategy Competitive advantage - low cost vs. differentiated play Target Market - broad vs. niche .
Focused on market penetration with low cost.

Competitive Strategies
Lower Cost
Overall Low-Cost Provider Strategy (Commodity DRAM)

Differentiation
Broad Differentiation Strategy (Cutting Edge DRAM) Best-Cost Provider Strategy (Samsung s Strategy)

Broad Range of Buyers

Narrow Buyer Segment or Niche

Focused Low-Cost Strategy (Low cost flash memory chip)

Focused Differentiation Strategy (Rambus DRAM)

Conclusion
Samsung s success has been due to
Developed innovative products every year but they focused on market penetration with lower cost products to meet customers of all classes. Large product portfolio (occupy the entire spectrum for a broad market play).

Thank You