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Agent Vinod
Illuminati Films
Illuminati Films recently produced and released the biggest blockbuster of the year 2009 - Love Aaj Kal, starring Saif Ali Khan and Deepika Padukone and directed by Imtiaz Ali. Love Aaj Kal was one of the top 5 grossers in the history of Indian Cinema. It also did over 150 crore of theatrical business, worldwide. It ran for over 50 days in the cinema screens all over India.
Agent Vinod
o Agent Vinod is an action thriller where the protagonist is playing the role of a spy. o The story is set in various locations around the world. It is a fun spy thriller in the tradition of the James bond, Jason Bourne, Jack Bauer films.
Agent Vinod
o Agent Vinod is already awaited by the Industry since it the first current generation James Bond movie in which Saif Ali Khan would pair with Kareena Kapoor o Agent Vinod has all attributes of a potential blockbuster as discussed in slides to follow as well
applauded by the critics and gave Saif Ali Khan a role which won him various nominations for Best Actor in a Negative Role along with several nominations Raghavan. for Best Debuting Director for
Target Audience
SEC A, B & C Males, 14 40 years; metros and mini metros Loves speed Have a sporting background Aspires to have a cool lifestyle and consider fast Cars , SUV, bikes and hot babes as a must have Constantly like to challenge themselves and take risks High on adrenaline
Differentiator
For the first time in India - a fast paced action adventure where Spy action film being shot at international standard with fast bikes, cars, Free run & Parkour makes a screen presence in Hindi Film. Star Actors are paired with Super Cars & Bikes; add in exotic locations in Europe, and Indian Locations, maneuvering the Super Cars & Bikes through freeways and crowded city with street racing action and you have a formula for a high-revving action movie guaranteed to start your engine.
Laptop Sequences
Leading Actor & Actress Saif & Kareena Kapoor Would be shown Laptops extensively for rushing or using thru
information
extracting
Assignments.
RELEASE PLAN
(THEATRE /
The Hindi feature film Agent Vinod shall be released During late 2011.
This film shall be released through all the important theaters belonging to all the prominent and main cities as well as villages of all the districts in the states in the country apart from over seas release. It is expected that this film will reach a huge audience of millions of people through the film theatres alone. We intend to target more audience through the release of film through Single screen / multiplex/ uniplex. Apart from the massive scale of audience mentioned above we intend to reach the doorsteps of an equally gigantic strength of audience by launching 4,00,000 CDs and DVDs of this film across the entire world.
RELEASE PLAN
(THEATRE
The film shall also witness a repeated screening through popular entertainment television channels like Zee-TV or Set Max etc: and the statistics proves that the films watched through these channels meet a massive audience of more than 5 crore viewers. Such kind of screenings will occur at least twice in a year for over a massive span of more than fifty decades. We shall Endeavour to introduce repeated screenings of this film through 21st century entertainment and communication mediums like Internet and Video on Demand in the entire world we are sure you will agree with us that the size of the audience that can be targeted through these media partners is well beyond human imagination, especially for a film like this having a life of more than half a century.
PUBLICITY PLAN
All the leading newspapers in the country shall publish various news about the feature film Agent Vinod and many advertisements of this film too shall appear in these leading newspapers. Very soon a web site of this film shall be launched on the internet and this film shall be advertised not only in in the country but also across the world over through the popular medium of internet.
PUBLICITY PLAN
The mass television publicity of this film shall be carried out by displaying the promos of this film on leading Hindi channels like Zee-TV, Star, Set Max etc. Similarly, lot of information about this film shall be telecast through all of the films-related programs being conducted on variety of Hindi TV channels in order to reach out to the maximum possible audience. On an average of minimum five to ten hoardings of this film shall be put up through all the prominent cities and towns in the Country. Almost ten to fifteen thousand posters of this film shall be put on the display through main cities and towns and through their lanes throughout the Country.
1. An amount of Rs.55 Lakhs for the in film branding & placement. 50% on Contract Rest on Rushs of Film. 2. Branding material required for the shoot. 3. Brand can go with co branded promotions with the prior consent of the production house. 4. Expenses for co branded promotions if any are to be born by Brand. 5. Commitment of media spends pan INDIA worth of Rs.One Crore Minimum. ( media plan as suggested by Brand) thru TVC
Clip of the Film for Co-Branding Promotions. Logo on all the official communications from the producers side mentioning as Brand Partner.