PRESENTED BY

PGPM- ISBF

INTRODUCTION

1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT, 1956. 1982- License and Joint Venture agreement signed between Maruti Udyog Ltd. & Suzuki Motor Corporation Japan(SMC). 1987- First lot of 500 cars exported to Hungary 1992- SMC increases its stake in Maruti to 50 percent. 2002- Maruti Finance in Mumbai with 10 Finance companies is introduced. Childrens park inaugurated in Delhi. SMC acquires majority stake in MUL (increases to 54.2%). 2003- IPO (JUNE- ISSUE oversubscribed 11.2 times) Maruti gets listed on BSE and NSE- July.

2006- New car plant and the diesel engine facility commences operations during 2006-2007 at Manesar, Haryana. In November Maruti inaugurated a new Institute of Driving Training and Research( IDTR) set up as a collaborative project with Delhi Government at Sarai Kale Khan in South Delhi. 2007- Board of Directors give approval to new name MUL to become Maruti Suzuki India Limited. Corporate Social Responsibility: adopts three villages in Manesar 2008- M-800 crosses 25 lakh mark. MSIL celebrates its Silver Jubilee. MSIL launches National Road Safety Program. 2009- A-STAR or Suzuki Alto debuts at Geneva Motor Show sales begins. Capacity to manufacture expanded from 800,000 to a million units( Gurgaon plus Manesar plants) annually.

Maruti Suzuki India managing director and CEO Shinzo Nakanishi.

Addresses Head office Maruti Suzuki India Ltd Plot No.1 Nelson Mandela Road, Vasant Kunj, New Delhi Plants Gurgaon Plant Maruti Suzuki India Ltd Manesar Plant Regional Office Kolkata

THE OBJECTIVES
Modernization of the Indian Automobile Industry.  Production of fuel-efficient vehicles to conserve scarce resources.  Production of large number of motor vehicles which was necessary for economic growth.

COMPANYS VISION
 To be an internationally competitive company in terms of their products and services. Retain their leadership in India and should also aspire to be among the global players.  Their focus is on:  Building a continuously improving organization adaptable to quick changes.  Providing value and satisfaction to the customer.  Aligning and fully involving all our employees, suppliers and dealers to face the competition.  Maximizing share holders value .  Being a responsible corporate citizen.

MISSION
To achieve the goal which are specific, realistic and motivating.The Mission includes;  Modernization of Indian Automobile Industry.  Developing car faster and selling them for less price.  Production of fuel efficient vehicle to conserve scarce resources.  Production of large number of motor vehicle which are necessary for economic growth.  Market Development similarly, product development and diversification.

MARKET SCENERIO (2008-09) (2008-

MAIN PRODUCT
Maruti 800 : Launched -1983. Maruti Omni: Launched -1984 Maruti Gypsy: Launched -1985 Maruti Alto: Launched -2000 Maruti Wagon-R : Launched-2002 Maruti Versa: Launched -2003 Maruti Gran Vitara: Launched -2004

Maruti Suzuki Swift: Launched -2005 Maruti SX4: Launched -2007 Maruti Swift Dzire: Launched-2008 Maruti Suzuki A-STAR: Launched-2008 Maruti Suzuki Ritz: Launched-2009

Maruti Suzuki sales (August2010)

Models M800 Omni, versa, Eeco* Alto, A-Star, WagonR, Ritz, Estilo, Swift In August 2010 1919 14157 65953

SX4, D'zire Gypsy, Grand Vitara Domestic Export Total Sales

10479 166 92674 12117 104791

MARKET SHARE PASSENGER CARS

2008-2009 2007-2008 2006-2007 2005-2006 2004-2005 2003-2004 2002-2003 2001-2002 0 500000 1000000 1500000 Industry Maruti domestic

MARUTI PRODUCTS

MARUTI INSURANCE

MARUTI DRIVING SCHOOL

MARUTI GENUINE ACCESSORIES

MARUTI FINANCE

MARUTI TRUE VALUE

STRENGTHS
 Bigger name in the market  Has a great dealership chain in the market.  Better after sales service  Cost-effective  Low maintenance  Indian middle-class  Low price,  High fuel efficiency,

WEAKNESSES
 Lesser diesel models in the market compare to
others.

 Global image is not that big.  Low Resale value.  Low engine capacity.

OPPORTUNITY
 High end car segment  Overseas market  Improve handling  Attracting youth  Export small cars  Add extra features to small segment cars

THREATS
 Fuel price  Foreign brands  Price high of raw material  Small car competition

KEY STRATEGIC INITIATIVES BY MARUTI

A) TURNAROUND STRATEGIES MARUTI FOLLOWED

 Maruti initiated strategic responses to cope with India's liberalization process and began to redesign itself to face competition in the Indian market  The redesign process saw Maruti complete a Rs 4000mn expansion project which increased the total production capacity to over 3,70,000 vehicles per annum. Maruti executed a plan to launch new models for different segments of the market

B) CURRENT STRATEGIES FOLLOWED BY MUL

 Maruti caters to all segment and has a product offering at all price points.  Their pricing strategy is to provide an option to every customer looking for up gradation in his car. Their sole motive of having so many product offering is to be in the consideration set of every passenger car customer in India. Here is how every price point is covered

C) MAJOR FUTURE STRATEGIES

Maruti would set up a diesel engine planned at Gurgaon in line with its plan to become a major player in diesel vehicle in a couple of years . This has been done in the wake of major competition from TATA INDICA and meets the growing demand of diesel cars in India . Maruti has entered some unconventional market like Angola,Denin,dlibouti,Ethiopia,Morocco,Uganda, Chile,Costa Rica and El Salvador. The middle east region has also open up and is showing good potential for growth.

MARUTHI SUZUKI FINANCIAL FOR 2009-2010 2009 India's No. 1 car maker Maruthi Suzuki India ltd. Announced its financial results for the quarter ending March 31, 2010 and for the full year 2010-11. The company's total income for the financial year 2009-10 claimed to Rs. 21 453.8 crore. This is the highest total income ever in the company's history, and marks a growth of 14.28% over 2009-10 In the fiscal year 2009-10 Maruthi Suzuki sold a total of 792 167 vehicles. The annual sales 2009-10 is the highest ever by the company in its 25 year history. The previous highest annual sales where 764,842 units in 2008-09 The export tally includes around 19 000 units of a A-star exported to Europe including UK, France, Germany, Italy, Netherlands, Denmark and Switzerland. Fiscal 2008-09 marked Maruthi Suzuki s silver jubilee year in India .Over these 25 years the company has sold over the company has sod over 7 million cars in the domestic market.

Portfolio Analysis

CURRENT STRATEGIES FOLLOWED BY MARUTI SUZUKI

PRICING STRATEGY - CATERING TO ALL SEGMENTS Maruti caters to all segment and has a product offering at all price points. It has a car priced at Rs.1,87,000.00 which is the lowest offer on road. Maruti gets 70% business from repeat buyers who earlier had owned a Maruti car. Their pricing strategy is to provide an option to every customer looking for up gradation in his car. Their sole motive of having so many product offering is to be in the consideration set of every passenger car customer in India. Here is how every price point is covered.

Sl.No.

BRAND

VARIANTS

PRICE IN PATIALA (Rs.)

GRAND VITARA

MT AT

17,24,074 18,57,761

SX4

VXI ZXI

6,97,329 8,71,374 2,98,702 2,74,906 4,25,674 5,32,020 5,41,940 3,34,019 3,66,038 3,90,359 4,21,578

MARUTI EECO

7 SEATER 5 SEATER

MARUTI SWIFT

LXi VDi ZXi

MARUTI WAGON-R

LX LXi VXI VXI (ABS)

MARUTI GYPSY

1.3L ST

5,22,429

HT 8 MARUTI ZEN ESTILO LX

5,47,788 3,28,407

LXI VXI

3,62,857 3,86,454

MARUTI OMNI

CARGO

2,21,923

CARGO LPG 10 RITZ RITZ RITZ LXI ZXI VDI

2,05,379 4,07,980 5,05,127 5,37,512

11

MARUTI ALTO

LX

2,65,605

LXI

2,88,601

12

MARUTI 800

STD A/C MPFI

2,17,269 2,34,365

MARUTI EMERGING AS R&D HUB FOR SUZUKI MOTOR CORPORATION

 Japanese auto major Suzuki is all set to convert Maruti suzuki india limited Ltds research and development (R&D) facility as its Asia hub by 2007 for the design and development of new compact cars, according to a top official of the firm. The countrys leading car manufacturer will make substantial investments to upgrade its research and development centre at Gurgaon in Haryana for executing design and development projects for Suzuki. This includes localisation, modernisation and greater use of composite technologies in upcoming models.

 The company will be hiring more software engineers and technocrats to handle Suzukis R&D projects. Investment would be more in terms of manpower than in infrastructure, which is already in place. Apart from working on innovative features, the R&D teams will focus on latest technologies using CAD-CAM tools to roll out new models that will meet the needs of MARUTI SUZUKI INDIA LIMITEDs diverse customers in the future.

INDIAN AWARDS
 No. 1 in Initial Quality Study JD PowerTotal  Customer Satisfaction - TNS Study .  Car of the Year - BS Motoring .  Car of the Year - CNBC Autocar .  Best Value for Money Car . Viewer's Choice - CNBC Autocar.

CNBC Autocar Best Design and Styling .  Small Car of the Year - NDTV Profit .  Design Car of the Year - BBC Top Gear .  Car of the Year - Overdrive Number one premium compact car in

JD POWER INDIA APEAL STUDY 2007.

 MARUTI SUZUKI WINS GOLDEN PEACOCK ECO-

INNOVATION AWARD 2009.

Car of the Year 2010 : Maruti Suzuki Ritz

MAJOR COMPETITORS
 The major competitor of maruti Suzuki are:  Hyundai motor India ltd.  Tata motor ltd.  Hindustan motors  Mahindra and Mahindra  Toyota  General motors

MARUTI SUZUKI WITH HIS COMPETITOR

Sales

maruti tata hyundai mahindra

SERVICES OFFERED
 Maruti is one of the companies in India which has unparalleled service net work. To ensure the vehicles sold by them are serviced to properly, maruti has 2628 listed authorized service stations and 30 express service stations on 30 highways across India .  Service is a major revenue generator of the company. Most of the service stations are managed on franchise bases , where maruti trains the local staff.

Why Do Customer Likes Maruti?

 Maruti ranked highest in customer satisfaction with after-sales service.  True value  Driving school  Authorized service station  Insurance (2OO2)  Genuine accessories

WHY MARUTI SUZUKI?

 A car is an engineering product, only as good as the technology used to make it .Actual users of our technology are saying something very clearly maruti Suzuki is number one in quality. Its quality services are :  A buying experience like no other  Quality service across 1036 cites  One stop shop  The low cost maintenance advantage  Lowest cost of ownership  Employee quality measures

CONCLUSION
As the automobile industry in India has now become increasingly competitive, maruti has done extremely well to keep up with the latest technology and car models. Moreover, as complete customer satisfaction and delight has been the companys motto, it still has a very loyal group of users, still numbering in the millions. In 2009, the maruti Astar has been voted as the car of the year by a prominent automobile magazine in India, and also the best small car by another magazine. These awards are further proof of marutis tremendous quality, innovation and ability to be a pioneer and market leader.