NESTLE AROUND THE GLOBE

Nestle

is a Swiss company founded in 1866 by Henri Nestle.

Nestle market its product in 130 countries across the globe. Main focus of Nestle is on Health & Wellness. of NESTLE : Good to know Good to remember Good to talk

Objective

MILK PRODUCTS

NESTL EVERYDAY Dairy Whitener

NESTL EVERYDAY Ghee

NESTL Milk

NESTL Slim Milk

NESTL NESVITA Pro-Heart Milk

NESTL Fresh 'n' Natural Dahi

NESTL Fresh 'n' Natural Slim Dahi

NESTL Kit Kat

NESTL Jeera Raita

NESTL NESVITA Dahi

NESTL MILKMAID Fruit yoghurt

NESTL Milkmaid

NESCAFE: - COFFFEE & TEA NOODLES, SOUPS & SAUCES NESCAF NESCAF NESCAF
CLASSIC Premium Special

MAGGI: MAGGI 2AGGI egetable Atta Noodles MAGGI MAGGI Sauces MAGGI Vegetable Multigrainz Noodles MAGGI Coconut Milk Powder MAGGI Pazzta AGGI MAGGI Pizza Mazza MAGGI Bhuna Masala MAGGI Healthy Soups

MINUTE Noodles

NESCAF NESTEA ICED NESTEA CAPPUCCINO TEA with ICED Green Tea TEA Masala-ae-Magic MAGGI NESTEA NESCAF Instant Hot 3in1 Tea Mixes NESCAFE Green Blend MAGIC Cubes

Maggi Brand was introduced to the Indian consumers in 1982. NIL created an entirely new food category - instant noodles. Initially Nestle tried to positioned convenience targeting the working women. NIL shifted its focus from working women to children and their mothers. Come with various sub-segments dal atta, rice noodles along with various variants Curry , Masala , Chicken , Tomato.

INTRODUCTION time target market was Working Women. Later face Nestle India ltd. Repositioned Maggi for Children & their Mothers. Positioned themselves as Healthy Fast Food.

Consistently

declining figures of Maggis share in between the months of December 2009 to July 2010. continue NIL capability to Maintian Point of Difference ( POD) and Point of Party (POP) while bradn extension and repositioning. Stiff competition from HUL , Chings, Heinz etc.

How to

Strengths Market leader

Weaknesses Heavily dependent on One flavour Minor distribution problems Health related issues

Opportunities Unexploited rural markets

Threats Strong presence of regional competitors

Brand loyalty

Increasing number of Competitive pricing working youth (Top Ramen) Affinity of Indians to Chinese food

Distribution channels Innovative flavours for Indian taste buds Advertising strategy

SEGMENTATION : Age Life style Eating habits of urban families TARGETING

Kids Youth Office goers Working women

POSITIONING

2-minute noodles with a punch line that said Fast to cook! Good to eat!

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Capital Foods has reported a 30 per cent growth due to INTERNET MARKETING. Maker of Horlics to go in for acquisitions, seek partnerships. Both competitors have price advantage over Maggi. Distribution channel/ Placing of product is much creative then others.

Open a research and development center in India, where it would use

local ingredients and spices, as well as low-cost Indian research and engineering, to make products for India as well as other countries. Focus on making nutritionally enhanced foods for people with lower

incomes.

Strengthen and use the Distribution. Increase the Usage of Maggi Brand Products. Lunch Health Awareness Promotion Campaign. Enter into other product category like Biscuits, Chips and snacks with New Brand