A BUSINESS PLAN FOR SUSTAINABLE MODULAR HOUSING

FOUNDING PARTNERS
Eldho Philip Paul Sruthy Jalal Thomas Abraham

PRESENTING EST HOMES PVT LTD

ABSTRACT
The main purpose of this business model is to design,build and sell affordable Sustainable Modular Homes which will be price competitive with the regular modular homes ,while offering the value-added benefits of high design and sustainable materials and methods.

SIGNIFICANCE OF THE PROJECT

Limits the negative impacts of housing on the environment and human health. Efficiency of mass production. Availability of recycled materials like paints, carpets etc are growing.

 Offers features such as energy efficiency, waste reduction, material substitution & green roofing at an affordable price. Furthermore new technologies emerging for wind energy , solar energy and other cost-saving energy reducing tools serves to create a situation for an entrepreneur in the green building industry.

CURRENT SCENARIO WITH HOUSING & ENVIRONMENT

Heavy raw material use Energy consumption Indoor air quality( carpets & cabinets ) Outdoor pollution -( C02, sulphur dioxide & nitrous oxide emissions) -solid wastes - heavy use of fresh water

GREEN ARCHITECTURE
Improved construction practices. Efficient material usage. Increased resource efficiencies. Lower life cycle costs. Alternative materials RESULTS Improved indoor air quality, energy, water & resource efficiency.

PRODUCT DIFFERENTIATION
MODULAR BUILDING TRADITIONAL STICK- BUILT NON- TRADITIONAL

MANUFACTURED

PANELISED

MODULAR

COMPETITORS
Sustainable Modular Housing is common only in the US and some parts of Europe & South Africa . As of now there is no competitor for our company , which is to bring stylish designs and green features into the affordable modular segment of the housing market. This will also give our company the FirstMover advantage.

TARGET MARKET SEGMENT

Our new business will allow customers in the large middle-income bracket the opportunity to obtain a level of design and sustainability that is currently unavailable. Also for higher end customers who would prefer to have a second house ( like farm houses)

MARKETING PLAN
To make our presence in Property Expos in and around TamilNadu and the country at large . Tie-up with banks providing home loans to further create awareness among prospective clients. Event Sponsorships and advertising through Electronic Billboards & Hoardings

FINANCIAL PLAN
Total Estimate 2 Crores - 1 Crore

Capital from the Proposers

Loan from Bank - 1 Crore * Initial plan will consider 12 modular houses which costs around 1.8 crores and 20 lakhs working capital

SPECIFICATIONS
Standard house ( 3200 sq ft)15 lakhs Which includes: 1500 sq ft of living space ( 3 bedrooms,2 bathrooms) 400 sq ft garage 500 sq ft kitchen 1000 sq ft including patio , courtyard & basement

FUTURE PLANS
To expand our service all over the country. Introduce larger and smaller segment houses. Also providing Custom Made modular houses according to the specifications of the customer.

CONCLUSION
For a sustainable modular home , you pay 25 40 % less than a site built home which makes it very attractive for the common mass.