TATA GROUP CASE STUDY

COMPANY INTRODUCTION
Founded: 1868 Founder: Jamsedji Tata Headquarters: Bombay House, Mumbai, India. 98 operating companies in seven business sector. Net profit: 3246 Cr Operating Sectors: Services, Materials, Engineering, Energy, Consumer Products, Chemicals, Communications and information systems.

COMPANY INTRODUCTION
Subsidiaries: Tata Steel, Tata Motors, Tata Consultancy services, Tata Technologies, Tata Tea, Tata industries, Tata Power, Tata Communication, Tata Teleservices, Taj Hotels, Tata Chemicals. Employees are guided by the vision: Best in the manner in which we operate best in the products we deliver and best in our value system and ethics.

FACTS
The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 countries. Tata motors is the first company from Indias engineering sector to be listed in New York Stock Exchange (September, 2004). The implementation of the business strategy will be in three stages: Product up gradation Sales and distribution processes Penetration into new markets

FACTS
End to end supply chain integration of Tata motors (from Purchase, Supply, Production, Payment, etc.) by the implementation of SAPSRM project. Tata motors produces low cost car NANO for less than 1.4 Lach rupees.

INFERENCES
S.NO 1 NAME OF THE PERSONS Dr V. Sumantran THEIR INFERENCES We do not think of sales outside the country as a separate activity because it is integrated with business. By this integration we have stepped out in some business, so we have to choose right regions with right product at right time. International business offers an opportunity as difference countries go through peaks and troughs in demand at different points in time. Our capacity utilization is more effective. We should do product up gradation, sales processes, distribution and above all. Now anyone across the enterprise can just look in and find out what customer we have, who are our supplier and vendors, what prices we offer, etc., very easily. It brought a synergy in purchasing by strategically sourcing critical components for the entire organization. This resulted in strategic partnering with Vendors with volume discounts.

Ravi Kant

Mitra

INFERENCES
S.NO. NAME OF THE PERSONS MITRA THEIR INFERENCES We had to pick up data from four different locations and then consolidate them before you could update your customer. Now, we have up-to-date information about the customers right up to his last transaction. The cyclical nature of automotive demand, together with competition from new entrants in the market, has made it difficult for automotive companies to achieve their growth and globalization goals. Ford and its financial advisers have had contacts from third parties and they are actively evaluating those as part of Fords strategic review. These are preliminary discussion only and no decision have been made. Tata motors are in a better position, given their size and the backing of the group. It makes better strategic sense for Tata, and Ratan Tata has an obvious passion for these marquee brands. A promise is a promise for providing nano at low cost.

John Gray

John Gardiner

Ramnath

Ratan Tata

SPECULATION
With the foundation of its rich heritage, Tata Motors today is etching a refulgent future. Taking over the brand is easy, bringing down production costs and turning around the company successfully, will be the challenge.

 New generation products. Truck of the Future New UV platform New generation Car platform New engine offerings across the product range Inter-city & Intra-city Small LCV Tata Motors ushers new era in Indian auto industry with its new world standard truck range 10-to-75 tonne, 150-to-560 PS portfolio to meet diverse needs. To be introduced in key markets abroad too.

FUTURE FOR TATA MOTORS IN COMPETITIVE ERA OF AUTOMOBILE SECTOR

SWOT ANALYSIS
Strength:
TATA Motors Company have huge employee base. TATA motors employee productivity percentage is higher. TATA motors produce low price car with low fuel consumption. TATA motors is the reputable brand in Indian Industry. Tata Motors has been aggressively acquiring foreign brands to increase its global presence. The research and development department of TATA motors is very strong. TATA motors posses High corporate responsibility.

SWOT ANALYSIS
Weakness: Return on Investment on TATA motors shares in low. TATA motors is not able to meet safety standards in their vehicles. The domestic sales of the company are not up to the mark. Tata has not got a foothold in the luxury car segment in its domestic market.

SWOT ANALYSIS
Opportunity: TATA motors can introduce more safety features in vehicles to gain more customer satisfaction. Joint ventures in other countries allow TATA motors to easily enter into new market.

SWOT ANALYSIS
Threats:
TATA motors have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage. The major challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing. The low safety standards can impact the sales.

THANK YOU
By S.P. VINOTH RAJAH S.VIDHYA U.SOMASUNDARAM. E.SANTHOSH SHAIK ASHRAF ZUGA KALITA