Greening the Desktop

“From Power Hungry to Green Hungry”

Sean Whetstone
Head of I.T. Services
Reed Managed Services Plc

Email: sean.whetstone@reed.co.uk
 Who are Reed?
 Founded in 1960 by Alec Reed CBE and privately owned by the
Reed family.
 Over £700 million group turnover. Largest independent UK
recruitment
company.
 Six businesses in the Reed family group; Reed Employment,
Reed
Personnel Services, Reed Managed Services,Reed Learning, Reed
in
Partnership and Reed Executive.
 Over 4000 IT knowledge based users across 300 locations in UK,
Ireland,
Eastern Europe, Middle East and Australia.
 Reed.co.uk is the UK’s largest job website with over 230,000 jobs
online,
10 million jobs viewed each month,1.18 million job applications
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per month, over two and a half million registered users and
 Our Green Credentials

Offset carbon emissions through The Carbon Neutral Company since

2005

Joined the “May Day Company” 1st May 2007 supported by

H.R.H Prince of Wales (Including Case Study)

Participation in a working party on House of Commons on Green I.T

with Alan Whitehead M.P, Wyse and Envirowise.

Green IT case study with Global Action Plan at the House of

Commons.

Winner of City of London Resource Conservation Award at the

sustainable City Awards 2008.

Reduced carbon emissions by 20% during 2006 due to rollout of new

thin client infrastructure.

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 Green case study
Utilization is the key
 During 2006 we rolled out new infrastructure to
reduce operating costs, secure our corporate data
and reduce our carbon footprint at the same time.
 The new infrastructure consisted of 64 bit Citrix
Presentation Server/Zen App using HP AMD Dual
Processer/Dual Core blades with x64 Opetron
processors with PowerNow! technology.
 Each 64bit server supports a maximum of 100
users ensuring maximum utilisation.
 Our infrastructure supports offices globally
allowing “follow the sun” in opposite time zones
such as Australia.
 We deployed 18 Virtual Windows 2003 Servers
using VMWare 3.0 to run our Citrix Infrastructure.
 On average we run 25 guests per VMWARE host
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and
virtualized over 100 servers in total. The majority
 Green case study
Making the Desktop
green
 We have deployed over 5,000 Wyse V30
Thin Client Win terminals which use 14.1
watts up to 10 hours per business day
compared to the 100-185 Watts used by
H.P PCs they replaced which were left on
24 x 7!

 The Thin Client devices are planned to last

twice as long. (eight years compared to
four for a P.C)

 Replacing laptop fleet with Wyse X90

mobile thin clients which consume 20 5
 Green case study
It’s not just about CO2

 Less raw materials and CO2 emissions in

the production of Thin Clients when
compared with PC’s.

 Less weight and smaller packaging

reducing transport emissions.

 Removal of Manuals and non essential

items

 Packaging 99% recyclable.

 Reduced no. of transportation hops to end

user 6
 The Green Case for
Centralized Storage
Legacy Storage pre 2006 over 300 locations

300 x Remote H.P Servers with dual SCSI 18Gb hard

disks
200 x Legacy Data Centre Servers with an average
of 5 x
RAID5 hard disks in an external array.

Total legacy disks spinning 24 x 7 = 1,600

Centralised Storage post 2006

462 NetApp disks spinning 24 x 7 including 7

replication over
 Products

 BL465c HP AMD Blades Dual Core Dual Socket

 Wyse V30 WinTerms CE.NET

 Wyse V90 WinTerms Embedded XP

 Wyse X90 Thin Laptops Embedded XP

 Netapp FAS3050 Clustered Filers

 Microsoft Windows 2003 Server x64

 VMware Server ESX 3.0

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 The Green Data Centre

 Increased temperature from 18C to 24C

 Turned off air conditioning humidifiers

 Installed “Free Cooling” Air Conditioning

 Cold & Hot Isles, Effective use of air flow

 Wind Turbines going through planning

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 The Savings

 Significant reduction in the powering and cooling due to the

reduction of 150 less servers and increasing temperature in
our data centres, eliminating the need for additional planned
upgrades of air conditioning, power distrubution, un-
interupted power supply and generator backup.

 No need to invest in local infrastructure in each country we

operate in. All applications and services are hosted from the
UK in a “follow the sun” approach.

 The reduction of over 2,500 tonnes of CO2 emissions per

annum through reduction of 450 servers and 5,100 PC’s all
of which were powered 24x7. This equates to approx
5,500,000 kilowatt hours saved per annum and saving over
£100,000 which equates to 26%
of financial saving of our annual utility bills. 10
 Useful Web Links

www.wyse.com/green/
www.globalactionplan.org.uk
www.thegreengrid.org
www.envirowise.gov.uk/
www.maydaycompany.org.uk
www.netapp.com/company/power-conservation
www.hp.com/hpinfo/globalcitizenship/environment/
www.vmware.com/solutions/consolidation/green/
www.cityoflondon.gov.uk/sca/

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 What Next?

DC Power distributed in the data centre and office

Micro generation Wind turbines, Solar, Ground source pumps
Lower power CPU’s and more efficient components
Storage which spins down when not in use
Better power management systems
Smart Meters
Greater utilization of IT assets
Zero Watt TFT Monitors
IT responsible for all electricity bills
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 Q&A

Thank You for

listening!

Any Questions?

Email:Sean.whetstone@reed.co.uk
City of London Sustainable Awards, Mansion House, London

http://seanwhetstone.blogspot.com

http://www.reed.co.uk 13