NM_ENGG_2

PART 1

The education sector is estimated to be worth USD 25 billion Foreign direct investment (FDI) inflows in the education sector during the period April 2000 to April 2011 stood at US$ 410.40 million, according to the Department of Industrial Policy and Promotion (DIPP) According to the 2011 census, the total literacy rate in India is 74.04 per cent. The female literacy rate is 65.46 per cent and male literacy rate is 82.14 per cent India has 544 university level institutions, which includes 261 state universities, 73 state private universities, 42 central universities, 130 deemed universities, 33 institutions of national importance and five institutions established under various state legislations, according to HRD Annual Report 2010-11 The country has around 79 centrally funded institutions, which includes 15 Indian Institutes of Technology (IITs), 11 Indian Institutes of Management (IIMs) and 30 National Institutes of Technology (NITs)

Providers of education
Pre schools, Schools (K -12) Graduation Colleges/diploma colleges, Post Graduate colleges Vocational Training institutes Coaching institutes for all level of education

Providers of Educational services and solutions

Self learning cd s and modules for schools Recruitment solutions for colleges Teachers training programs

PART 1 SECTION 1

Pre-school training-Offers child development programs and solutions for school interviews for children and parents Schools- Up to class 12 in most states, up to class 10 in some followed by junior college. Today offer a wide range of curriculum options, ranging from, state board SSC to national boards like ICSE ,CBSE to international boards like IB etc for 10th standard. For 12th standard HSC,IGCSE,IB etc are available today for science, arts and commerce streams. Graduation Colleges- Offer a variety of courses under degree and diploma, ranging from humanities and arts, agriculture, science, engineering, business, law, social science , education, health. Post Graduate- Offer various masters programs in almost all graduate fields today. Vocational education- Hospitality, retail, aviation etc

Based on current trends, its estimated that India would see a shortfall of 4 million seats in higher education by 2015 and 7 million by 2020 Private education is currently (2008) estimated at US$ 40 billion, and is projected to grow to US$ 115 billion in 10 years According to a report 'Education in India the primary and secondary education, or Kindergarten-12th grade (K12) sector is expected to reach US$ 50 billion in 2015 from US$ 24.5 billion in 2008, growing at an estimated Compound Annual Growth Rate (CAGR) of 14 per cent. The higher education sector in India is expected to witness a growth of 18.0 per cent CAGR till 2020. At present, the sector witnesses spends of more than INR 46,200 crore (US$ 10.4 billion), which is estimated to grow at an average rate of more than 18.0 per cent. The vocational segment has emerged as a US$ 2.6 billion market that is expected to grow rapidly into one worth US$ 3.6 billion by 2012

Besides schooling and higher education, other high growth areas include: Test Preparation Test preparation has been in existence for quite some time for taking any competitive exams. Mostly the preparation starts during classes 11 and 12 for engineering and other competitive exams. In 2008, about 320,000 students (almost 70,000 more than the previous year) appeared for the IIT-JEE exam, while as many as 270,000 students appeared for the CAT exam Vocational Training There remains a gap between the requirement and availability of skilled manpower. Vocational training courses include: Typewriting, Stenography, Secretarial Practices, Computer Operator etc Online Education Online education is an emerging segmentAs per a recent survey, 63% of those surveyed thought that online and e-learning is equally good or better than classroom teaching, as compared to 52% in 2003.

About 50% of graduates are studying Humanities & Arts, while the, industry needs much higher numbers of Engineering, Medical, Finance and Service professionals For an economy that is just about 7% the size of the US, India has almost 50% more seats for MBA. For the expected massive investment in the real estate sector over the next 20 years, there are less than 5,000seats available for architecture, and less than 1,000 seats for industrial design, whereas there are over 5,000seats available for fashion design Likewise, against a current deficit (and increasing each year) of almost 500,000 doctors, the total intake of fresh students is less than 40,000 per year. Almost 6 million college seats are required in the 2009 school-leaving year. Against this, the total number is below 4 million and that includes all seats irrespective of their quality and geographic clustering Families start saving for the child s higher education from the 5th standard and on an average save 16.7% of family income

Government has increased its focus on uplifting the education sector and has upped the government spend on education by 20% to around 34 thousand crores. Recent announcements by the Reliance Group to open a World Class university to promote education in India. Reliance has plans in place to open a university meeting international standards and providing facilities to promote research in areas ranging from Liberal Arts To Technology. As per the official statement by Mr.Mukesh Ambani , It will be international in scale and in best practices, but with an Indian soul The Aditya Birla Group, has already played its hand at commercial education with the Sarala Birla Academy in Bangalore and Vedanta Group has announced a large university near Puri in Orissa.

PART 1 SECTION 2

Education service providers offer to schools and districts services such as the following: Curriculum design Professional development Student assessments Financial and operational management Facilities management Human resources management Recruitment services Career counselling

With extra disposable income, parents are looking forward to send their kids abroad to study and hence career counsellors provide professional consulting and help Private universities are on the rise, like Manipal, NMIMS, AMITY have varied courses to cater to niche demands and hence curriculum designers, recruitment facilities and human resource management will be required. The growth in the number of new institutes, will require professional help to place their students and train their staff Technology becoming cheaper and students being tech savvy at a very young age are ready to accept e learning modules etc. With MBA entrance exams going online there is a need of coaching classes to provide for online mock tests and hence need professional help.

Career Launcher which was primarily a coaching institute has started its own chain of colleges Maharashtra is set to approve 147 new colleges by 2020 for various courses Government working on plans to allow universities in India to tie up with foreign universities which will increase the number of applicants

Target market

The placement filters these days are shifting towards General Aptitude, Group Discussions and Interviews More emphasis on interpersonal and analytical skills rather than high subject expertise Engineering students are not aware of the corporate world requirements More importance on gaining theoretical knowledge rather than communication skills and aptitude building

 Around 31 engineering colleges in Mumbai Leaving the top 5-7 colleges including the likes of IIT, VJTI, DJ Sanghvi, etc. around 20-25 colleges can be targeted Total strength of approximately 6000 students

T.I.M.E. (Triumphant Institute for Management Education) Conducts a Campus recruitment training(CRT) program in various colleges in Mumbai The program focussed mainly on the gd/pi preparation No modules or training for aptitude building Program getting good response in some colleges in terms of attendance

For pre-final year and final year graduates who want to ace the placement interviews Intensive classroom training, simulated group discussions, and mock interviews Comprehensive feedback from the mentor at each step of the process Includes 9 high intensity exercises , 4 concept sessions , Mock interview sessions and Simulated group discussion sessions Duration : 25 hours

Invites applications from India's reputed b-schools & engineering colleges to enrol for campus recruitment training classes for their students for 2011 & 2012 DMIG campus drives starting from June 14 - august 25, 2011 in India These training classes will on charge to institutes based on their student enrolment Advantage is the reputation of the group attached to the project Likely to attract considerable amount of talent and institutions

Organisation committed to delivering one-stop solution to all your HR needs, from Management & HR Consulting, Recruitment, Soft-skill Training to Outsourcing Established in early 2004, already have an impressive clientele of over 50 customers Provides pre-recruitment grooming and training sessions Not able to target engineering colleges , maybe planning to target the segment in near future

Partners with student organizations, professors and career services offices at top academic institutions Provide real-world, hands-on, applied financial On-Campus Boot Camps and Online eLearning programs for students interested in pursuing a career within the financial services industry Has an online training platform to provide easy access for enrolled students Its modules and training services are mainly restricted to financial and capital markets

College : SCOE, kharghar, Navi Mumbai Program : T.I.M.E. CRT Batch size : 250 (approx.) Class size : 65 Attendance in TIME seminars : 50 (avg.) Impact : Positive. Gained a lot in communication area. Utility : Effective, suggests that it should be made a part of curriculum as it was not compulsory Disadvantage : Lack of individual focus due to time constraint and no aptitude modules for practice