Prepared By4/7/12

Nishi Saxena

CONTENTS

Introduction Products and Services Competitors Company Profile History Capital Infrastructure Market Strategies

4/7/12 Awards

Industry;Conglomerate Predesessors: reliance commercial corpration. Founded: 1966 Founders: dhirubhai ambani Dhirubhai ambani knowledge centre, navi mumbai, india, maharashtra.

Headquarters: 4/7/12

INTRODUCTION

The late Dhirubhai ambani dreamt of a digital India an India where a common man would have access to affordable means of information and communication. Reliance India formerly called Reliance Infocomm which was commission on 28th Dec 2002, the auspecious occasion of Dhirubhais 70th birthday on 6th July 2002. Reliance Communication is

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PRODUCT AND SERVICES

ENTERPRISE: CONSUMER: Blackberry Mobile-CDMA\GSM Office centrex Wireless phone EIDID Audio conferrencing Wireless terminal Reliance PCO Blackberry Business Roaming broadband internet Tollfree .ITFS Broad net Virtual private network Reliance landline

4/7/12 Reliance net connect vedio conferrencing

COMPETITORS

Bharti Airtel Tata teleservices Vodafone Essar Idea cellular BSNL

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COMPANY PROFILE

Founders -2004 Key people Anil ambani, chairman and managing director, vice chairman reliance- ADA group. S P Shukla , CEO professional business and director- reliance telecom industry telecommunication. Employees - 33000

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HISTORY

Reliance group was founded by Dhirubhai Ambani in 1966 as a polyester firm. Dhirubhai started the equity culture in India. Reliance later entered into financial services, petroleum refining, power sector. After the death of Dhirubhai Ambani on July 6, 2002, Reliance was headed by his sons. The group was formed after the two feuding brothers Mukesh Ambani and Anil Ambani, split Reliance Industries

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Brief Introduction of Dhirubhai Ambani

He was born into a Gujarati family. When Jamnaben once asked Dhirubhai and Ramnikbhai to help his father by earning money, he angrily replied, "Why do you keep screaming for money? I will make heaps of money one day". He learnt the ways of commodity trading, high seas purchase and sales, marketing and distribution, currency trading, and money management. During lunch break he roamed the souks and bazaars of Aden Sensing a good opportunity in the textile business, Dhirubhai Ambani along with Amit Mehra, a Delhi based Chartered Accountant and Company Secretary residing in Ashok Vihar, Delhi started the first textile mill at Naroda, in Ahmedabad in the year 1966. Textiles were manufactured using polyester fibre yarn.[4] Dhirubhai started the brand "Vimal", which was named after his elder brother Ramaniklal Ambani's son, Vimal Ambani. 4/7/12

Dhirubhai Ambani, a leading Visionary

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BRIEF BACKGROUND OF THE OWNER

BORN: June 4, 1959 Achievement: Chairman of Anil dhirubhai ambani Group: choosen as the CEO of the year 2004 in the platts Global energy award and mTV youth icon of the year in september 2003. Anil Ambani was elected as an elected member of rajya sabha MP in june, 2004. But he resigned voluntarily on march 25th, 2006. EDUCATION: Bombay University- Bachelor of Science Wharton School MBA.

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ANIL DHIRUBHAI AMBANI

Anil Ambani (born 4 June, 1959) is an Indian business baron and chairman of Reliance Group. Anil's elder brother, Mukesh Ambani, is also worth more than 29 billion dollars, and owns another company called Reliance Industries. As of 2010, he is the fourth richest Indian with a personal wealth of $13.7 billion, behind Mukesh Ambani, Lakshmi Mittal and Azim Premji.

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Anil Ambani,Chairman of Reliance Group

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Capital

Reliance Capital Reliance Life Insurance Reliance General Insurance Reliance Venture Reliance Mutual Fund Reliance Money Reliance Securities Reliance Consumer Finance Venture Capitalist

4/7/12 Reliance

INFRASTRUCTURE

Delhi Construction work in progress for the Phase II extension to Gurgaon. Reliance Infrastructure Airport Metro Express ---- Orange Line - 23km Reliance Sealink pvt ltd ---- 2 Sealinks Reliance Road projects ---- 11 Road Projects 1000km Reliance Airports pvt Ltd ---- 5 Airports Reliance SEZ ---- Navi Mumbai & Kolkata Reliance Power Transmission Pvt Ltd

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NO. OF BRANCHES AND LOCATIONS

R Comm operations are spread across 673 cities and span a host of various kinds of services. R Comm business is organized around the following categories: wireless, wireline, whole sale, The Reliance World\ Reliance communication outlets and village telephony.

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CLIENTS OF THE COMPANY

EMI Australia pvt. Ltd. Mc Grath Partners Real Estate Group. Sky Channel Australian Film Comission. EGO Group. Sydney Tower Restaurant Group The National Institute of Dramatic arts(N.I.D.A.)

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RELIANCE COMMUNICATIONS

Worlds largest network roll out covering almost a billion people in India. Worlds largest IP enabled optic fiber cable network-230,000 kms . Pionereed wireless affordability in India Coverage+ affordability= profitable growth Over 45 million consumers in India Over 200 major global carriers

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Market Strategies

Under took financial restructuring of reliance communication To spend Rs 16,000 crore to expand and strengthen network coverage. After expansion reliance communication will have the single largest wireless network in the world . Launched the lowest cost classic brand handset at Rs777

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BUSINESS STRATEGIES

Their business strategies is based on five pillars : Network superiority Brand equity Channel strength Customers service excellence Our people

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AWARDS

Telstra strategic design award winner . brand according to economist time.

No.1

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SPONSERSHIP

Lasith Malinga bowling from 4/7/12the Nursery End in the Final

Reliance is the main sponsor of Cricket Tournaments. Reliance sponserd the cricket world cup Reliance World Cup in 1987 and 1996. Reliance Mobile is the main sponsor of ICC Cricket World Cup and ICC World Twenty20 Cricket

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The ICC World

CAMPUSES

Dhirubhai Ambani Institute of Information and Communication Technology DA-IICT Gujarat. Dhirubhai Ambani Institute of Information and Communication Technology DA-IICT - Kolkata. (Under Construction). Kokilaben Dhirubhai Ambani Nursing College (KDA-NC) - Mumbai. BIG Animation Infotainment & Media School (BIG AIMS) - Pune. Ambani University (DAU) -

4/7/12 Dhirubhai

LOGO
The RELIANCE logo was launched in 2006 by group brand ambassador Amitabh Bachan. The Reliance Apex conveys the urge for progress. Blue represents stability and Red represents dynamism. Other brand ambassadors of companies are Hritik Roshan for Reliance Communication, Abhishek Bachchan and Sonu Nigam for Big 92.7 FM. Earlier Virender Sehwag use to be the brand ambassador of Reliance Communication then known as Reliance Infocom. Reliance 4/7/12

SOME OTHER BUSINESS

Reliance Technology Ventures Reliance Cement Reliance Aviation Tour & Travels Mudra Communication Java Green - A cafe chain with more than 100 outlets. DTDC Couriers & Logistics Yatra.com

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Thank You.
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