Flovar Butter

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B.Com 6th semester

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The business

The opprtunity

Dairy form is an integral part of Pakistan and and plays vital role in natural economy. Dairy form is contribution about 42.73% to agriculture sector and 7.53% in GDP. The butter available in market is simple but we introduce butter in different flavours in market.

Market Timing

use of butter higher in summer season as compared to winter season.so we started our business in summer season

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Mission of our business

Mission of our business is introduced butter in diffrent i.e

Banana Butter Basil Butter Canjun Butter

Taht will provied diffrent taste to user according to their choice.

Location of business

Chak no. 107 NB. Tahs SILLANWALLI. Dst. SARGIDHA. Near JHANG ROAD

Land, Building & Office Equipment

Land occupied 1 acre. Buliding cost Business equipment

10,00,000 25,00,000.

Plant for boiling (3 unit) 70,000 @ 1 unit Plant for chilling milk ( 3 unit) 55,000 @ 1 unit Whay(leshi) and butter grathering from curd (4 unit) 35,000 @ 1 unit Dep freezer for storage of butter 30,000 @ 1 unit (10 unit)

Fully furnished with air conditioner Computer with all neccessary software and 4/7/12 internet connection

Cheif Executive Officer (CEO)

Quaclifaction of CEO is MBA. Functions

Invovles in decision makeing Implement the policy Visite the dairy plant to check working a plant good relation with customer Good relation with supplier Daily check sale invoice

Reponsibilities

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Account officer

Qulification of accountant officer is B.com(hons) with three year experiance Funcations

Dairy managerof dairy manager is graducation with three The qulification

year experiance. Funcations

Repair all daily transaction (journals) Check error Daily report to gernal manager

Good deal with labour and all middle level management . Reporting to CEO off all expenses and revenues

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MANAGEMENT TEAM

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MANAGEMENT TEAM
Operational manager

He controls all the functions of company perform in the company. He handles the availability of raw material manufacturing, process, ordering and replacement e.t.c.

Finance manager

He handles all the finance operation like investment by investor. And make the budget of company at quarterly basis. Handels all the cash and credit transaction, expenses and revenue of the company at daily basis.

Marketing manager

His qualification is MBA (Marketing). And he is having four year experience in marketing

Manager Of Human Resources

Our human resources manager is Miss Thaira Malik and his qualification MBA (human resources). She is having three year 4/7/12 experience in related field.

Intellectual Property

Trade marks
Our business is newly in the market. So our product is also new in market. We launched our product with the name of slice of heath. For it we made a specific logo and we purchase that trade mark of it. Our logo design is following:-

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I N D U S T R Y

A N A L Y S I S

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A N A L Y S I S

Pakistan is the fifth largest milk producer in the world. Milk production in year 2009-10 was about 30.81 million tons. Raw milk is used for drinking and tea making purpose. In Rural areas, milk is used to make Desi ghee, yogurt, whey (lasi) and butter. Rural as well as the urban households are the major consumers of milk.

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Industry Size &Attractiveness

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The daily milk intake of Sargodha and surrounding areas is 0.020 million liters respectively. demand for milk increases during summers as the consumption of whey (lassi) rises due to hot weather. Ghee is obtained by heating the milk to evaporate water and removing the curd. Liquid butter oil with 93% fat is content and a much smaller volume results. It is Easy to store and resists spoilage even at tropical temperatures. Dahi or curd (similar to yogurt) is another popular product. If not refrigerated it must be consumed within 24 hours.

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Industry Size &Attractiveness

Khoya is a popular sweet. It is prepared by condensing the milk to about 20% fat. Sugar and some spices are added in order to obtain desirable flavors. It is a high value product Different value added products like yogurt, ice cream, butter and cheese are also prepared from the raw milk. The processed milk quality and market share has increased considerably over the last five years and provides numerous opportunities to the dairy farm investor to benefit from it.

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Profit Potential

Our country is an agricultural country. \ So many product related to dairy form is used in whole country. And using of these products is increasing with the passage of time. one thing more population of Pakistan is also increases with the time passage.

Target Market The set of limited group of customer which have

needed your product Success and failure is totally depending on target market. Therefore target market is very important element of a successful firm.
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Target Market
Description of target market

Our product (cilice of health) the perfect target market is those child students who are in the age of 6-14 year old. Their parents considered that butter is best thing for children in their growing age. Their considered it necessary part of their childrens meal. So children use butter twice times (in breakfast & in dinner) a day. So according to it we decided to target also these age children. They are consumer of butter.

Competitive Position With In Target Market

our target market is school children. mostly children like different flavors in everything which they 4/7/12 mostly use daily. Butter is mostly used by it.

MARKETING PLAN

Concept testing
We conduct a concept test report. In which we asked parents to write down their comment related to our product that influence you to purchase our product. Because our target markets is school going children. And they have no sense about such product. When we complete that research we observed that roundabout 95% people are agree to purchase our product and they said that:Butter is mostly used by every person. This is considered necessary part of their meal. This is mostly available in pure form. This is a natural product. There is no artificial thing used in it. These have no side effect on body. 4/7/12 Every age of person can used it.

Channels of distribution
Promotion and distribution:

For our product promotion we use different way of media. Television Internet Cable network Radio Pamphlets By making different activities at different

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Business partnership

Business partner is a term used to denote a commercial entity with which another commercial entity has some form of alliance. This relationship may be a highly contractual, exclusive bond in which both entities commit not to ally with third parties. So our business also has some partners who are mostly on contract. Our partners are following Suppliers Transportation manager Whole Seller

Customer support Quality control

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Management risk We have also some management risks. That are following:

CRITICAL RISK FACTOR

Sabotage Over lopping Misuse of Data Misuse of organization equipments

Electricity risk The present situation of electricity is harm full for our business. Due to long load shading our freezer will not working properly. v But we take some steps to too meet that situation. We purchased generators and UPS for our organization. So this factor will be control by our organization.
v

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samanijaz@rocketmail.com samanijaz23@htmail.com hotmail.com