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Industry Profile
Market for kids apparel is the fastest growing industry in India . Children's apparel includes clothing for kids between 1 and 14 years of age. The market for kids' apparel in India exceeds Rs. 20,000 Crore of which around Rs. 3000 Crore is constituted by branded kids' wear.
Market Profile
The market for kids wear can be segmented as follows: Infants (0 - 6 months) Toddlers (7 months - 2 years) Kids (3 - 8 Years) Pre-teens (9 - 12 Years) Teens (13-16 Years)
Brands in store
Company profile
Philosophy: We believe that children must be happy.
Its the only goal set for ourselves. A happy, laughing child is one of the best sights of life. We believe that childhood lasts a lifetime.
2.
Easy Recall
Company profile
Giny & Jony India Ltd. was founded by the Lakhani brothers in 1980. Over the 30 years, the company has emerged as a brand with a strong identity. GINI & JONY ventured into the organised retail, by launching an exclusive Gini & Jony Store in 1996. Launched a Concept store, Gini & Jonys Freedom Fashion store, the 1st lifestyle store that racked exclusive International brands for KIDS in 2007.
Continued
Gini & Jony, currently has nearly 235 medium and 201 large format retail outlets across 79 cities and sells its products through about 500 MBOs. And they have devised plans to expand their retail presence in different formats. Gini & Jony have introduced a loyalty program- Wonder world Club ( a membership program). They have over one lakh kid members in that wonder world family.
Brand Strength
Gini & Jony a flagship brand of the company enjoys top of mind recall. It has strong brands to offer from its portfolio. They have both in-house and those from International alliances.
GJ JEANS
GJ Jeans Unltd is mainly a denim-based brand
Positioning:- As a premium offering Key Attributes:- Focuses on international styling & fits, innovative treatments and washes on denim fabric. Segment:-SEC A, A+ section of customers in kids wear segment, the Brand is focused on the kids in the age group of 2 to 14 Price point :- Range of Rs. 295/- up to Rs.1295/-. Gini & Jony has an in-house research & development (R&D) team which is constantly involved in experimenting with various techniques on denim to develop exclusive attributes for companys products.
A brand exclusively for Infants in the age group 0 to 4 yrs; with the best in Cradles, Shoes, Socks, Apparels and much more. The ideal area requirement for this outlet is 500-700 sq.ft
Retail Format- Palm tree Ideal area requirement 350 -500 sq.ft.
Brand Rocky S
Gini & Jony Rocky S makes kids clothes in the same style as their adult versions that are so popular with film stars, without sacrificing any of the spunk and funk that made the label so trendy. The products are available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent.
The whimsical patterns and cuts from one of the best names in Bollywood and international fashion. Style that lets your little stars show off their fun-loving and groovy personalities. Bold contrasting cuts and punchy colors and textures make Rocky S a stand-out in fashion. Available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent
Mall Presence
Giny & Jony has got presence in 18 Malls in almost all the metro cities.
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