SNEHA MOHIITE -202 POOJA MHATRE- 208 ZISHAN.

D - 142 GANESH KHARAT-152 JATIN PATIL -191 LILESH KOLI - 193 DIPAK PANSARE SUSHANT.B IRSHAD ANSARI - 136 MADHURI SALVE- 186

INTRODUCTION RESEARCH OBJECTIVE PROBLEM DEFINATION HYPOTHESIS TESTING LITERATURE REVIEW RESEARCH METHODS DATA COLLECTION CONCLUSION QUESTIONNAIRES

Cricket is a game passionately followed by Indians. Moving from the never-ending Test Matches and 50 over day-long cricket Twenty20 is here to stay. The game of cricket has a great fan following in India. Cricket is now overflowing out of our ears and breakfast, lunch and dinner is eaten, chewed, swallowed, digested etc, all about cricket. The marketing operation behind Indian cricket boasts many of the country's best brains, and they will need to be at the top of their game to turn such considerable investments into profit. Team loyalty will be hard to identify.

INDIAN PREMIER LEAGUE (IPL) ITS JUST NOT CRICKET The Indian Premier League, created by the Board OF Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council (ICC), is a Twenty20 cricket competition. As the game of cricket has a great fan following in India, the idea of Indian Premier League is a boom in the market. The IPL has given those keen to impress the chance to flex their muscles and show the world what progress they have made. IPL has simply enamored the new age cricket lover who is now simply addicted to the game.

Participants
IPL FormaT Test Cricket Format

IPL's appeal to the Indian market cocktail of cricket and Bollywood.

The T20 product , fatafat [fast] cricket!

Use of star players

The numbers of the opening match played between Kolkata Knight Riders and Deccan Chargers has generated 6.95 TRP. The opening ceremony numbers are at 2.86 TRP. In comparison, the opening match in 2009 that was played between Chennai Super Kings and Mumbai Indians scored 5.55 TRP in the six-metro market. The opening match of the first season that was played between Kolkata Knight Riders and Royal Challengers Bangalore had delivered 8.21 TRP.

The opening match of Season 3 was most viewed in the cities of the playing teams. Kolkata market has seen 9.3 TRP for the C&S 4+ while Hyderabad has a rating of 8.25. Mumbai also has a high rating with 7.38 TRP. Bangalore and Delhi had ratings of 6.58 and 6.02, respectively, while the Chennai market had 3.59 TRP. In digital households, the opening ceremony had a rating of 8.60 TRP. The opening match delivered 27 per cent reach for C&S households, while the digital households were at 26 per cent. The reach for the opening match was 17.6 million and in digital, this number was 2.3 million.

SOURCE http://www.exchange4media.com/ipl3/News.asp?News_id=37496 Noor Fathima Warsia

1. TO

ANALYSE THE SEGMENT TARGETED BY IPL

2. TO FIND OUT STRATEGIES WHICH IPL IS USING FOR GAINING MORE POPULARITY THAN TEST MATCHES

PROBLEM DEFINATION
TEST CRICKET LOOSING POPULARITY IN INDIA BECAUSE OF I.P.L

H0- Test cricket is not gaining popularityNULL HYPOTHESIS H1- Test cricket is gaining popularityALTERNATE HYPOTHESIS

To conduct a systematic research we have to approach different research articles, magazines, newspapers, etc. Marketing Management, by Kotler Philip, helps the researcher to get the conceptual information about the subject matter. Marketing Research, by G C Beri, third edition, has many useful features right from data collection to data analysis. In this an attempt is made to relate their techniques to practical applicability with frequent highlight on the research limitations.

The articles from leading newspapers like Times of India, DNA, Economic Times, Midday, during the period MAY 2008 to MARCH 2009 helped in collecting the information on the latest happening of IPL and also about its the overall functioning.

Many websites with related topics and articles helped this topic especially with lots of ongoing controversies about IPL there arent not much details available for which internet was a good option.

Following methodology will be adopted: Primary data collection: Primary data collection is the first stage of the research. Here primary data collection is done using questionnaire method. There are basically 2 questionnaires that have been Designed i.e 1 for the general public and 2 for the upcoming current INDIAN PREMIER LEAGUE (IPL) Cricketers. o The sample size on which the research is done is 30 respondents. General public; o The age group of the sample is 20-60 years. o The respondents are from Mumbai and Navi-Mumbai (Cricketers from all over INDIA).

Data originally collected for a different study, used again for a new research question. The data from the books, websites and magazine were used.

Analysis : The above chart shows that the general public are totally into watching cricket which is a good sign for IPLs success.

20%

TEST MATCH

I.P.L

65%

15%

50 OVER CRICKET

10% 10 %

Strongly agree

80%

Disagre e Neutral

15 % 75 %

I.P.L

10 %

TEST MATCH

50 OVER CRICKET

The research will be conducted in a limited area. Lack of interest of respondents.

Test cricket suffered quite a lot because of this new form of cricket. Thats mainly because T20 teaches players to play a lot of shots, and the players are making the mistake of playing far too many strokes in Test cricket today