Santosh IIIT-81

Agenda
Marketing and its Core concepts
Introduction Cause Marketing

Social Media
Customer Satisfaction Customer Decision Process

Database Marketing
Internet Advantages
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Marketing in a Changing world

Planning New Product Execution

Pricing

Distribution

Advertising

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Core Marketing Concepts

Needs, Wants, and Demands Goods and Services

Markets

Exchange, Transaction and Relationships

Value, Quality and Satisfaction

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Introduction

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Cause Marketing
Designate a product and donate a portion of its sales to charity
Create and sell a symbolic item Sponsor a special event Provide grassroots help

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Social Media
Turn your Facebook page into a point of purchase
Get creative with contests and special promotions Use Twitter as a Customer Support Tool Monitor conversations outside your accounts Showcase your expertise

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Customer Satisfaction
Positive Customer Experiences Negative Customer Experiences

Greater customer loyalty Positive word of mouth More sales opportunities Less price sensitivity

Damaged business reputation Negative word of mouth Fewer sales opportunities Reduced business prospects
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Understanding Todays Customers

Sophisticated
Price Sensitive Demanding Informed
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Understanding Todays Customers

Organizational Market Consumer Market

Industry/Commerce

Individuals

Resellers

Families

Government

Households

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The customers decision process

Need Recognition Information Search

Evaluation of Alternatives

Purchase

Postpurchase Evaluation

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Factors That Influence Customers Decision

Culture Social Class Reference Groups

Self-Image
Situational Factors
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Marketing Research
Observations Surveys Interviews

Focus Groups

Process Data Collection

Experiments

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Database Marketing
Recording

Customers
Transacting Contacting

Preferences

Interactions

Behaviors

Analyzing
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Internet Advantage
Reaching worldwide
More information Speed up internal communication 2 way communication with customers &prospects Able to send ads, coupons, etc. easily Customizing offerings based on customer profiling Improve other processes & more savings

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References
Marketing- http://en.wikipedia.org/wiki/Marketing
Social Media- http://www.guidance.com/blog/jon-

p/social-media-connecting-with-customers
Connecting With Customers-

http://search.barnesandnoble.com/booksearch/isbninquir

y.asp?z=y&btob=Y&ean=9780131469181&TXT=Y&displayonl
y=TOC
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