INTRODUCTION

Invented by Caleb Bradham in New Bern, North

Carolina in 1898 In 1918, at the time of world war owner of the company had purchased sugar in bulk at high price After world war price of sugar has fallen down Bradham went bankrupt after world war 1

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Floundered various owner under 1932
Purchased by Loft Candy Went beyond the standard

It uses differentiation to attract and hold customer

ORGANISATIONAL STRUCTURE
PEPSICO
PepsiCo Americas Food (PAF)
Frito-Lay America (FLNA)

PepsiCo Americas Beverage (PAB)

PepsiCo Internation al (PI)

United Kingdom & Europe (UKEU)

Quaker Foods North America(QFNA) Middle East, Africa, & Asia (MEAA)

Latin America Foods (LAF)

MARKETING STRATEGY
Focused on retailers and bottlers
Extensive advertising and promotional activities Pull marketing strategy along with creative advertising

Use all available media

Change a slogan over a period of time

FINANCIALS

MISSION
To be the worlds premier consumer products

company focused on convenient food and beverages. Seek to produce financial rewards to investors as they provide opportunity for growth and enrichment to their employees Every thing they do they strive for honesty, fairness and integrity.

VISION
Responsibility is to continually improve all aspects of

the world in which we operate environment, social, economic creating a better tomorrow then today Vision is to put action through programme and focus on environmental stewardship activities to benefit society, and commitment to build shareholder value by making PepsiCo a truly sustainable company

PERFORMANCE WITH PURPOSE

At PepsiCo were committed to achieving business and

financial success while leaving a positive imprint on society- delivering what we call performance with purpose. Our approach to superior financial performance is straight forward drive to shareholder value by addressing social and environmental issue, we also deliver on our purpose agenda which consist of human, environmental and talent sustainability.

SWOT
STRENGTH STRENGTH Branding Diversification Huge Advertising budget Presence in 200 countries Opportunity International Expansion WEAKNESS Overdependence on US market Financial Unsutainability Negative trends

THREATS Decline in carbonated drink sales

Porters 5 forces
BARGAINING POWER OF BUYERS
Undifferentiated product

Zero switching cost Major buyer US market

BARGAINING POWER OF SUPPLIER
No. of important suppliers

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THREATS OF NEW ENTRANTS Advertising and marketing Brand Image Retail distribution Fear of retaliation Bottling network

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THREAT OF COMPETITORS Composition of competitors Tough competition with coca cola
THREAT OF SUBSITUTES Aggressiveness of substitute products in promotion Low switching cost Perceived value

RECOMMENDATION
Advertising and innovative promotion
Improving production efficiencies through Kaizen Can produce a range of healthy alternatives under any

other brand name or Pepsi Diversification towards dairy sector