Project Report

A Study On E-banking and Customer preferences With Reference To Union Bank ,Pandharpur. By
Ramchandra Bharat Jagtap
M.B.A.II ( Marketing & System)

Under the Guidance o

Prof.Abhishek Khadtare

Why this topic is chooses:The recent growth in technology created awareness about E-banking but at the same time unavailability of information and insecurity of money makes people to keep a distance from E-banking services .

The topic has been chosen to understand the technology and its awareness among the people.

Objectives of study:Understand the customer preference towards the E-Banking services. Understand the basic concept of E-banking Understand the technology involved in Ebanking.

Research Methodology:Data are collected by two methods

Primary data Questionnaire Observation method Interview-schedule method

Secondary data
Personal documents

Different manuals Websites

Research Methodology (Conti.)

Primary data
Primary data are the actual information which is received by the researcher for study from actual field of research.

Sample size
100 respondent (Only Service Class People)

Sampling technique
The sampling technique used for judgment is convenience and judgment sampling.

Research Methodology (Conti.)

Tools of collecting primary data: Questionnaire

Observation method
Observing activity of System Manager & Respondents

Interview-schedule method
Customer Related Data:-- asking the questions to respondent Security and Technological Related Data:-- asking the questions to System Manager

Research Methodology (Conti.)

Secondary data
Secondary data is the information, which is attained indirectly

There are mainly three sources:

-Personal documents such as diaries, letters etc.

-Different manuals of the organization

-Websites

Scope of the Study

The study moves around the technological innovations in the form of Ebanking products like ATM, Credit card, etc. offered by the union bank.

The major concern of the study is to analyze whether E-Banking in union Bank is really making todays customer easy money in hand and most important whether it saves time and money

Study moves around Some of the security threats which Customer face or have fear

Limitations of Study
The study is limited to areas of Pandharapur only

The sample size of only 100 was taken from the large population for the purpose of study, so there can be difference between results of sample from total population

The study is related to service class people only

People were unwilling to go in to details because of their busy schedules

Major Findings
The overall percentage of servicemen having complete knowledge about E-Banking services provided by the bank while opening an account is nearly 85% of the population

It is found that the awareness of E-banking services among the respondent is done by sources such as Personal Visit to the bank, Executive from the bank, advertisement, friends, other.

In case of E- Banking Services, it found that Bank provides services in form of ATMs, Debit Card, Credit Card, Phone Banking, Mobile Banking, Internet Banking. The respondent shown maximum awareness of ATM

In case of level of usage of services it is found that, the frequency of usage of ATM is highest followed by debit card.

Major Findings (Conti.)

n case of factors influencing the usage level, it found that many of respondent are in the favor of E-banking services because Services are all time available followed by ease of use, nearness etc.

In case of benefits, it found that many of respondent believe that Time saving is most important benefit for them followed by inexpensive service, easy fund transfer.

In case of problem that arises in E-banking problem , respondent shown their strong response towards ATM out of order, password forgotten followed by card misuse, hidden charges. In case of Non User of E-Banking Services(17% dont have idea about E-Banking ), the respondent are more satisfied with traditional banking and not interested in E-Banking.

Major Findings (Conti.)

The Sparkon Textile undertake daily backup(5%) and store the labeled and Numbered(90%) backup devices offsite safe location(75%) .

Majority of employees working in Sparkon Textile feels a major threats or disasters to computer system as Virus(100%), hardware fault(100%) and Human Negligence(75%).

Suggestions
1

Bank must ensure that their services are competitive in case of ATM, Debit Card or Internet Banking so that the level of usage will increase.

Considering current system, only the people who have proper literacy or have understanding about computer literacy can manage E-Banking services in bank (considering employee) and outside the bank (customer), so there should be match between a system and people working for system and also customer who are getting service.
Bank have strong security measure for E-Banking services but yet customer are unaware about it, bank must take an effort to increase this awareness. Ex. E-banking advertisement giving more stress on their services must also give stress on security.

Suggestions (Conti.)
4

Bank must increase the promotional channel and effort to make their future customer and existing customer aware about E-Banking and its services.