Professional Documents
Culture Documents
Hareram Kumar
Strategic intent
Strategic intent envisions a desired leadership position and establishes the criterion the organisation will use to char its progress.
Why Japanese firms have overruled American and European firms; since they believe in having an obsession to win: sometimes having obsession out of proportion to their resources and capabilities Hamel & prahlad,1989
Most integrative
Fewest in number
vision
mission
goals
vision
Starting point of expressing an organizations strategic intent a mental image of what the future will or could be like Organizations projections Acc to Burt Nanus, expert of organizational vision , vision is Realistic, credible and attractive future of an organisation
Acc to Oren Harari Vision should describe a set of ideals and priorities, a picture
of the future, a sense of what makes the company special and unique, a core set of principles that the company stands for and a broad set of compelling criteria's that will help define organizational success Two more dimensions Core set of principles Criteria for measuring success
features
Idealistic Clear direction Inspirational Uniqueness Well articulated
RIL To achieve global leadership in polymers, fibers and resin businesses through innovative and technology development in materials, products and applications through efficient, disciplined ,target oriented and cost effective R&D activities. Infosys tech. To be a globally respected company that provides best-in-breed software solutions by best in class people TATA tea To be indias foremost tea based company
Mission
Reason for existence
Vision vs Mission
Vision is fore ward looking view of organisation what it wants to become; Mission states what the organization is and why it exists Vision emphases on long term concepts; mission deals with how organization will interact
Characteristics
ELEMENTS
Organizations self concept Organizational philosophy Organizational image Long term objectives Nature of business
Hero-Honda
It is our mission to strive for synergy between technology, systems and human resources to produce products and services that meet quality, performance and price aspirations of our customers, while doing so, we maintain the highest standards of ethics and societal responsibilities. this mission is what drives us to new heights in excellence and helps us to forge a unique and mutually beneficial relationships with all our stakeholders. We are committed to move ahead resolutely on this path
Business definitions
Where to go, what exactly to do. Focus and differentiation
textiles
Non-wears
cotton
silk
synthetics
High priced
Medium priced
Low priced
CAMERAS
ABELLS definition
What is our business is not determined by producer but by consumerby the want the consumer satisfies when he buys a product/service There is only one boss i.e. customer he can fire anybody in an organisation simply by spending money somewhere elsesam walton Customer group
Customer function
Alternate technology
Assignment 1 Develop the vision, mission, goals and business objective along with anticipative and suggestive plans, for an enterprise of your choice that you are dedicated to launch in future. the study needs to be comprehensive and feasible.
a step towards professional entrepreneurship THINK LOGICALLY THINK FAST THINK RELIABLY