BUSINESS POLICY & STRATEGY

Students to pen an introductory paragraph encompassing the following:

PERSONAL INFORMATION & BACKGROUND PROFESSIONAL OBJECTIVES PERSONAL OBJECTIVES AND LIFELONG AMBITIONS WORLD VIEW

BUSINESS POLICY AND STRATEGY

COURSE OBJECTIVES To develop an appreciation of the variables comprising the business environment with a special focus on the role of the government To examine the conceptual framework pertaining to business policy & strategy and carry out an in depth analysis of all relevant aspects To apply the above knowledge to selected business activity viz. the automotive sector

BUSINESS POLICY AND STRATEGY

TOOLS
Books and case studies 1)Strategic Management and Business Policy (Thomas L. Wheelen & J.David Hunger) 2)Business Policy (J.C Vohra) 3)Business,Government and Society(George Steiner &John Steiner) Reading material to be selected by students topic wise (impact on grades!) Sectoral assignment on automotive industry (graded) Visits and informal discussions

ENVIRONMENT & STRATEGY

What is strategy and why is it important What does the strategy making, strategy executing process entail Analyzing companys external environment Identifying strategic relevant industrys features Analyzing nature and strength of competitive forces Drivers of change what impact they will have Diagnosing market position of rivals and predicting the next strategic moves Identifying key success factors PAGES 1 TO 104

COMPETITIVENESS & OPPORTUNITIES

Deciding whether industry presents attractive opportunity Analyzing how well company present strategy is working Sizing up company resource strength weaknesses, opportunities and threats Analyzing whether companys prices and costs are competitive(value chain analysis and benchmarking) Assessing a companys competitive strengths Five generic competitive strategies

STRATEGIES & MATRICES

Strategic alliances and partnerships Vertical integration strategies Outsourcing strategies Competing in foreign markets Diversification(strategies for managing a group of businesses) Offensive and defensive strategies Process of generating strategies(TOWS) Space Matrix Ansoff matrix Quantitative strategic planning matrix

THE CAPABLE ORGANISATION

Building a capable organization Managing resources to support the strategy execution effort Developing procedures that facilitate strategy Adopting best practices and striving for continuous improvement Tying rewards and incentives directly to good strategy execution

BUSINESS GOVERNMENT ISSUES

An overview of the functioning of GOP Government as the biggest buyer of goods and services Government-Business interface issues and irritants The Regulatory framework & authorities Tackling bureaucracy

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VISION MISSION STRATEGY POLICIES