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  • PARAMOUNT Airways

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    Yadav Priyankaa
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    Paramount Airways is an Indian airline founded in 2005 that focuses on business class travel using smaller, fuel efficient aircraft. It currently has a 26% market share in southern India and aims to expand operations to northern India. While it has lower operational costs than competitors, its revenue and market presence is currently limited by only operating business class flights in the south. The airline hopes to address this through alliances, membership programs, and eventually expanding service to higher traffic cities nationwide.

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    Paramount Airways is an Indian airline founded in 2005 that focuses on business class travel using smaller, fuel efficient aircraft. It currently has a 26% market share in southern India and aims to expand operations to northern India. While it has lower operational costs than competitors, its revenue and market presence is currently limited by only operating business class flights in the south. The airline hopes to address this through alliances, membership programs, and eventually expanding service to higher traffic cities nationwide.

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    165 views12 pages

    PARAMOUNT Airways

    Uploaded by

    Yadav Priyankaa
    Paramount Airways is an Indian airline founded in 2005 that focuses on business class travel using smaller, fuel efficient aircraft. It currently has a 26% market share in southern India and aims to expand operations to northern India. While it has lower operational costs than competitors, its revenue and market presence is currently limited by only operating business class flights in the south. The airline hopes to address this through alliances, membership programs, and eventually expanding service to higher traffic cities nationwide.

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    of 12

    PARAMOUNT AIRWAYS Case Study

    Presented By: PRIYANKA YADAV

    Aviation Industry

    Industry at a Glance

    9th Largest sector in the world Revenue 21.4 Billion $ Growth Rate 17.6 % Projected Growth Rate 16% India contributes 2 % to the World Aviation sector.

    Industry at a Glance Cont


    ROAD AHEAD : February 18, 1911 Passenger traffic is projected to grow at a CAGR of Allahabad to Naini-French pilot Monseigneur Piguet distance of 10 next over 15 % in thekm. 5 years. Vision THEN 2020 statement announced by the Ministry of Civil Aviation, envisages creating infrastructure to handle 1.Tata Airlines 280 million passengers by 2020. 2.Indian National Airways

    Founded : Headquarters : Company slogan : Parent company : Key people : Website :

    October 2005 Chennai A world of difference Paramount Group M. Thiagarajan


    www.paramountairways.com

    PESTE ANALYSIS
    POLITICAL
    1953, the Air Corporation Act led to nationalization of the airlines Open Sky policy - 76 carriers from 49 countries are operating Aviation Policy - Today FDI up to 49% - airlines and 100%- airports High income elasticity.

    ECONOMIC

    Very high income elasticity

    PESTE ANALYSIS Contd


    SOCIAL
    Change in Lifestyle Rise in Leisure travel

    TECHNOLOGICAL

    Internet Video Conferencing Boeing 787 can take up to 840 passengers reducing the per capita fuel consumption . Embraer with greater are just the idle for shorter distances.

    ENVOIRNMENTAL
    High ATF charges Infrastructure is not conducive

    SWOT Analysis
    STRENGTH 26% -Market Share Operational cost 50% less than other players. WEAKNESSES
    Operational only in South. Less on Revenue Operational not in Economy Class.

    OPPUTUNITIES Operational in NORTH. Personnel aircraft service. Focus on acquiring Pvt . players.

    THREATS Competitors Demand Fluctuation Rising ATF prices.

    CURRENT STRATEGIES
    Operate in 12 cities of the country. First in the country to employ the New Generation Embraer 170/190 aircraft. Shorter Great fuel efficiency Escape the landing charges as they accommodate only 88 passengers Only Airline in India to offer Full Business Class service at prices comparative to Normal Economy class fares No Middle seats and provide larger space than the competitors in the same category .

    MARKETING STRATEGIES
    Paramount Royal membership
    Accrued points can be redeemed for free air travel, benefits, privileges and upgrades across Paramount Airways flights

    Provide e check in facility, booking of tickets by credit cards. New global travel partner of Budget Rent-aCar

    - Maruti Swift, Ford Fiesta, Toyota Corolla, Skoda Laura, and Toyota
    Innova

    RECOMMENDATIONS

    Start with Leasing in NORTH ZONE. Enter High Traffic Cities. Alliance with a number of hotels.

    THANK YOU

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