Professional Documents
Culture Documents
• Cera was incorporated in the year 1978 and started production in 1980, as a
division of Madhusudan Industries Limited.
• Cera has its sale office in Ahmedabad, Bangalore, Chandigarh, Kolkata,
Cochin and Hyderabad.
• Cera started its production of Sanitaryware products.
• Cera has its existing network of 500 distributors and 5000 retailers.
• Cera has a 20% market share in sanitaryware industry in India.
Product Profile
• Product:- Wash Basins, Shower Range, Bath fitting
Purchase Department
R & D Department
Stores Department
Maintenance Department
FINANCE DEPARTEMENT
Tax planning.
Weaknesses:-
Non-availability of processed raw materials.
High Utilities Cost (gas & electricity).
Lack of Modern Kiln technology leading to high energy
losses (30%).
SWOT ANALYSIS
Opportunity:-
Rising domestic demand for sanitary ware and table
ware.
Large export potential in sanitary ware in Middle East,
Africa and Central Asia.
Exploit local expertise in related sectors, clusters
technologies.
Threats :-
Low priced import from china.
Changing consumer preferences.
Large surplus capacities in the international market.
Large unorganized existence.
PROBLEM ANALYSIS
A Study On Customer Response towards Technical Assistance
Data collection:
Primary Data:
Through Questionnaire.
FINDINGS
• About 50 % customers have a view that Cera’s product and services
are similar like other product in market.
• About 84% customers are not satisfied with the technical assistance
provided by company.
• Company should provide technical expert employee for every specific area.
Those can personally solve the problem of customer.
• If company is not providing service to its customer timely. Then there should
be provision of compensation to its customer.
Conclusion
• This problem analysis was made to know the
satisfaction of quality & services provided by the Cera
Sanitaryware Ltd. to its customers. After this survey it is
proved that company has failed to give full satisfaction
towards technical assistance to its customers. It is
needed to make some improvement in its service.