4 states combine to offer almost

everything that rest of India does

Each state is unique
Potential to satisfy a range of motivations
to travel
Recreation
Cultural/ Educational
Religious/ Spiritual
Adventure/ Exploration
Sports
Wildlife/ Nature
Business/ Conference travel
 STAGE TYPE OF ECONOMIC SOCIAL
TOURIST IMPACT IMPACT

I New (few Minimum Euphoric/

individuals)/ non suspicious of
UNDEVELOPED
existent aliens

II Individuals/ Moderate Apathetic

groups with
DEVELOPING
specific
interests
III Mass or popular Substantial Very apathetic
tourists
DEVELOPED
Cleanliness at transport centres
Clarity in directions and information
Amenities for rest, sanitation and
refreshments
Guide book
Information centre
State lodges and boarding rooms
Information centres at tourist spots
Website
Online forum and weblog
Tie ups with travel agencies and tour
operators
State accommodation near all tourist spots
Sanitation facilities at all tourist spots
Travel facilities ranging from basic to luxury
Optimum number of private hotels
Guards and police stations
Communication facilities in late night public
buses
Disaster management policy
Warning boards and fines
Qualified guides and life guards
Ban non bio degradable materials from eco-
sensitive places
List of unsafe places
Encourage sustainable tourism
All representatives should be able to
communicate in Hindi, English and the state
local language
Telephone helpline in major international
languages
Missing tourist special helpline
Training and efficient utilisation of staff
All major tourist spots directly accessible by
public transport
Information Technology must be used to
connect all tourist interface points like tourist
spots and transport hubs
Basic facilities at all tourist spots
Review and renovation of structures
Efficient municipal corporation at urban areas
 CONTRIBUTION BENEFIT
LOCAL POPULATION MANPOWER ECONOMICAL
SUPPORT SOCIAL
LOCAL
INFRASTRUCTURE
STATE FINANCE REVENUE
MANPOWER PEOPLE SUPPORT
DEVELOPMENT
PRIVATE BUSINESS FINANCE REVENUE
ENTERPRISES EXPERTISE PROMOTION
DEVELOPMENT RECOGNITION
NGOS FINANCE FUNDING
EXPERTISE RECOGNITION
COORDINATION GROWTH
The Matura Turtle Tourism and Conservation
Programme, Trinidad
The Bahamas: One-Stop Online Booking and
Immigration Card
The Gambia: Redistribution of Resources
Trinidad & Tobago: Trinidad & Tobago Tourism
Industry Certification Programme
Botswana: National Eco-Tourism Strategy
(NES)
Park Central Taxi Rank, Johannesburg, South
Africa
 ACCOMMODATION

Necessary clearances and tax holiday

depending on the necessity of luxury facilities
in the area for private enterprises

CIRCUIT – CONNECTIVITY DEVELOPMENT

Private bus operators

Landing strips
 AMENITIES

Trolleys/ Ropeways, Skating Rinks in hilly terrain

 Seek FDI

Souvenir Malls/ Shopping Hubs

 Low interest rates for private sector

Kayaking, Canoeing, Skiing, Rock climbing, etc for

Sports Tourism
 provide necessary clearances and set strict safety
rules
 Coastal Tourism Development
 Beach resorts and water sports complexes

Wildlife tourism
 Responsibility of State

Nature Parks, Amusement Parks and Theme Parks

 100% FDI if domestic participation is not forthcoming

SEZs, small landing strips, convocation centers,

conference facilities for business tourism
 Tax holidays and concessions for SEZs
 Encourage private sector to develop business resorts
 IT SUPPORT

Website, e-booking, customer feedback, etc

Generate revenue through advertisements of
private tour operators

SECURITY

Outsource it to professional agency in the

respective location
 MANAGEMENT
A professional management team should be
headed by an experienced and highly
qualified bureaucrat
Selected candidates must undergo course on
Tourism Management

GUIDES
Collaborate with universities and introduce
diploma courses
Progressive in content and updated regularly
Include an elective in a foreign language
 EDUCATIONISTS
highly educated and should be involved in
research
visit schools
educate the locals in tourist spots

MARKETING
deal with the tour operators and travel agents
design promotion strategies
collaborate with local agencies in the foreign
locations

IT AND SECURITY
Outsource
Patna – a mass tourist destination and tourist
hub
Facilitate tourism to other destinations
 Gaya
 Rajgir
 Vaishali
 Nalanda
 Parasnath
 Kushinagar
 Muzaffarpur
 Madhubini
 Tap into the Japanese and Chinese market and
promote the Buddhist circuit
 FESTIVAL TOURISM
Chatth Puja
Sama–Chakeva

OTHER RECOMMENDATIONS
Remove international flights restriction from
Patna airport
Associate Bihar with the North Indian Gangetic
Cow belt experience
 ADVENTURE/WILDLIFE TOURISM
The lush forests provide a perfect opportunity
for trekking, nature trails, camping, etc.

BUSINESS TOURISM
The industrial history cities like Ranchi,
Bokaro and Jhamshedpur can be leveraged to
make them perfect destinations for corporate
meetings and conventions.
 HEALTH/ REJUVENATION TOURISM
Spas and Health resorts can be set up on the
fringes of Ranchi.

NATURE DESTINATION
Netrahat and the rest of Chotanagpur

SPIRITUAL DESTINATION
Baidyanath Temple at Deoghar
Mass tourist destinations - Kolkata and
Darjeeling

Other destinations
 Mirik
 Mayapur
 Siliguri
 Digha
 Shantiniketan
 Vishnupur
 FESTIVAL TOURISM
Culture parades , song and dance festivals
can be arranged during Durga Puja.

OTHER RECOMMENDATIONS
Since West Bengal has a variety of options,
specialised tours should be charted for
specific interests.
Luxury train from Kolkata to Darjeeling in the
lines of ‘Palace on Wheels’.
Bhubaneswar, Puri, Konark and Chilika are
major destinations
Other destinations include Baripada, Jeypore,
the rock-cut caves of Khandagiri and Udaygiri,
the beaches and the various wildlife
destinations.

FESTIVAL TOURISM
Cultural festivals like Rath Yatra
State sponsored festivals like Puri Beach
Festival
 RECOMMENDATIONS

Supplement its history and wilderness with

modern infrastructure and accommodation.
Orissa requires mass media marketing and
perception management to become a major
tourist state.
 PERSONAL SELLING
Executed by staff in the department tourism
and related services

ADVERTISING
Newspaper supplements (especially weekend
editions) and magazines
Special interest magazines like lifestyle,
photography, travel, National Geographic, etc
Posters in offices of Tour Operators
Calendars
 TOURISM PUBLICITY
Participating in exhibitions
Sending photographs, news and stories to
newspapers, magazines, travel editors, etc.
Projection of positive image of the state in
delegate meetings, conventions, conferences,
etc and coordinating with the rest of the
government departments and private
organisations for the same.
Publishing books on the state culture, history
and mythology; and promoting the same.
Holding periodic conferences of tour operators
and travel agents.
 PUBLIC RELATIONS
Setting up public relations office in all key
destinations to interact with the visitors, the
media, business houses, tour operators and
travel agents.
Press releases to newspapers and travel
magazines
Holding seminars and conferences

BRANDING
Creating a logo and tagline which captures
the essence of the state and supplementing it
with posters representing at the most 3
categories of destinations from the state
Promoting festivals unique to the state and
 SALES PROMOTION
Give free memorabilia to high spending
customers
Discounts and concessions to tour operators
and travel agents for low activity destinations.
Free short tours for representatives of major
tour operators.
Brochures
Tie ups with corporate business houses. Give
discounts or freebies if they are ready for a
long term commitment.
Merchandising
Growth in contribution to GDP
Growth in employment
Growth in sector tax revenue
Growth in visitor numbers
Growth in global market share
Hotel occupancy rate
Schemes involving funding high income
private projects must be abolished as the
parties can raise capital through debt or
reserves.
Capacity Building for Service Providers
Scheme should be done by tie-ups with
relevant stakeholders.
Wildlife protection acts must be broad and
clear e.g. any intentional act of killing an
animal within the forest boundaries will lead
to punishment.
Private motorised vehicles must be banned
from ecologically sensitive zones
Steps must be taken to ensure proper
Security and crime reduction should be high
priority assignments
State should take the local population into
confidence before planning any project in the
area.
Once the destinations are ready, marketing
and promotion is vital
The tourist is the customer, the product is an
enriching experience. That must be delivered
Finally, the tourist should be welcomed,
served and sent off with a smile