SUMMER INTERNSHIP PRESENTATION

Training Under : Mr. Savio Kumar (VM head)

Presented by: Shefali Gupta MBA- Retail(04)

Its

one of the leading formats of Pantaloon(India) Retail Ltd.

Sprawling

over 1.2 lakh square feet, Vashi Central offers shoppers options of choosing from best brands across different categories.
One

of the special features of Vashi Central is a large section on Home which is being introduced in Central for the first time.

VISUAL MERCHANDISING
Visual

Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer.
Convert window shoppers Need

prospects

buyers.

of VM.

WINDOW FACADE

WINDOW

CLUSTER

FOCAL POINT

STANDEE

DANGLER

SINAGE

CENTRAL focuses a

lot on the visual effects inside the store.

The visual communication strategy is planned and is also brand positioned.

DOCKET

Responsibilities

Display maintaining.

Check whether right Visual has been used within brand areas. High points should be changed according to the merchandise.

good Color blocking and neat Stacking in the Store. 1) No mixing of categories. 2) Size set. 3 )Cut sizes.

Maintaining

Doing up the floor fixtures: 1)Never to mix categories 2. Within a category, sub-divide them as per brands. 3. Light colors come in front, dark one go behind 4. Keep merchandise as per size sets, always! 5. Separate browser for cut/broken sizes. displayed at the end/corner of a section.

Work

with the store managers to create floor plans and display points and implement floor changes consistent with current product focus.

Conducting surveys/monitor competitors and understand the latest trends in display and signages.

Adherence

to merchandising standards, space planning and other visual merchandising techniques.

1) Branding

-size should 6width x 1.5 ht. -branding should not be repetitive. 2) No two different tone Mannequins to be used.

Floor
Floor

fixture should not exceed its given height.

fixtures should not have branding on them, mainly signage holders with communication on product.
The

distance to be maintained between two fixtures is 3ft.

Working

with the VM Manager & the operations team and coordinate in determining specific visual merchandising needs.

Daily

check list of the Store.

Entrance/ Faade All standees, promotional banners etc in place and in good condition? Is the entrance glass clean? Window Displays Is the display as per plan? Is the merchandise on display available in all sizes? Are the lights focused properly? Is the signage in place as per format? Focal Points Is the display as per plan? Is the merchandise on display available in all sizes and placed beside the display? Are the lights focused properly? Is the signage in place as per format? Lighting Are all lights working and focused as per plan? Fixture Alignment Are the fixture as per plan? Is the distance between two fixtures a minimum of 3 ft?

Color Blocking Are all sections color blocked as per norms?

Send

weekly and Monthly Reports with the List of Activities to H.O

Working

with in-store sales staff and helping them to develop their understanding of presentation & basic upkeep.