Professional Documents
Culture Documents
Team Members: Navid A. Khan Prasanjeet Poddar Sunil gautam Ravendra sahu Sarabjeet Bhalla Manish agrawal Presented by: Prasanjeet Poddar Navid Anjum Khan Manish Agrawal
Analysis made On
Target Area: Raipur City (C.G.) Product : News Paper
Main Newspaper City Bhaskar DB Star For this Research we have selected 3 components on this analysis.
Data Collection
For Quantitative Data
50 respondents are selected who were Dainik Bhaskar reader. Comparative analysis with Navbharat (out of 50 readers 10 were dual readers)
Distribution of Respondents
Socio Economic Class- A Male : 16 Female :9 Age Group:
16-19 20-29 30-39 40-49 50+
Rating Scale
For Dainik Bhaskar
Time spent in minutes Front page Entire paper Rating 1 to 10 Front City page news City Bhaskar
For Navbharat
Time spent in minutes Front page Entire paper Rating 1 to 10 Front page Rajdhani Entire paper
Data Interpretation
Quantitative Outcome Overall Average Ratio of Dainik Bhaskar
On the basis of time
6.02905378 min
26.43415246 min
4.79577015
4.723896
4.599530445
5.598428
6.089881577
4.965069 min
16.47392 min
5.272529
5.220151
6.072905
6.128241min
26.81294min
4.837338
4.757043
4.392999
5.451386
6.104136
6.176203min
24.60384min
4.82082
4.705643
4.229164
5.389565
6.242236
4.985243
4.799356
4.643271
5.475262
5.841641
5.138661min
19.06422min
4.617825
4.334378
4.789288
5.63531
5.401804
Qualitative Observation
Positive
Brand Image Process flow DB star Paper quality Printing quality is good
Competitors
Navbharat: growth rate Patrika: growth rate Dainik Bhaskar: growth rate
Findings
Time spent more in DB then NB but overall rating given is same. Respondents of SEC A and SEC B are equivalent readers. DB star is attractive due to glamour news by all respondents. Major nearest competitor is Hari bhumi. Circulation is good in Raipur city.
Suggestions
Advertisement should be authentic and complete. National and international news should be more. Front page news should be an integration of business and political issues.