Professional Documents
Culture Documents
Corporate Strategies
Broad Differentiation
Focused Differentiation
Differentiation
Value Creation
Apple I,II,III Mac Power mac FF Servers I book
C O N V E R G E N G E N C E
Lifestyle Strategy
Adding Value
iMac
STRATEGY DIAMOND
ARENAS
ARENAS
Worldwide presence with U.S. being the No.1 Market. Hardware, Software, Consumer Electronics and Digital Distribution
Economic logic
VEHICLES
VEHICLES
Highly Internalized R&D & Major Acquisitions in Software Industry.
ECONOMIC LOGIC
High Margins on the Products &Economies of Scope DIFFERENTIATORS
DIFFERENTIATORS
High end Superior Quality and Stylish Products, Worldwide Brand Recognition and Leader in Innovation.
iPOD Market
DEMAND
iPhone Market
iTunes Market
iPAD Market
EMBRYONIC
GROWTH
MATURE
DECLINE
TIME
Can it be implemented ?
YES, Mobile & Music Market still growing with Tablet PCs and Apple TV in anticipation.
DIFFERENTIATION
YES, Significant Internal Development with Cost Containment Measures Required for iMacs & iBooks.
Sustainable ?
YES, Nothing Till Date Has Matched Its PRODUCTS and Services Whether iPod, iPhone, iTunes & now the iPad?
deals with identifying businesses in which company should invest its resources and opportunities for expanding or
contracting.
actions taken by the firm to gain a competitive advantage by selecting and managing a group of different businesses
Three important aspects : value creation for shareholders , configuration and coordination .
Diversification
It is a process of adding new businesses to the company that are distinct from its established businesses and operations.
Types of Diversification
Business Diversification Horizontal Expansion Vertical Integration Forward or backward expansion Geographic Scope Geographic / global expansion .
Synergy
It is a condition under which different entities cooperate advantageously for a final outcome . It simply means that the whole is greater than the sum of its parts . Economies of Scope and Cross Selling
Apples Synergies
Apple TV iPod mac
Apple Care
synergy
iPhone
Retail Software
iMAC
CASH COW
DOG
iTunes
The End