Professional Documents
Culture Documents
Stage 1 Semiotics
AIMS
To understand how signs help us to understand media texts
To begin textual analysis of media texts
TODAYS KEY TERMS TEXTUAL ANALYSIS SIGN CONNOTATION DENOTATION
SIGNIFIER
SIGNIFIED
RECAP
What do these terms mean? Media Consumption Message Medium Media Text Target Audience Institution
What is this structure called? Where does each element go? Which direction would arrows go in on the lines? Can you give an example?
Media Language
MEANINGS within MEDIA TEXTS
=
what we see?
DANGER
what we think it means?
Labour Party
England Rugby
Task 1.
A) For each sign describe what you see the denotation use as many descriptive words as possible. B) Then analyse what it could mean.
Task 2
Think of three other signs and their meanings.
Media Language
MEANINGS within MEDIA TEXTS
SIGN SIGNIFIER
What can be seen in the
media text
SIGNIFIED
What it means/ represents
TREE
PARK
Some signs represent an object or concept solely by the agreement of the people who use it. This means that some signs can have a range of meanings depending on who is doing the reading. This makes the text POLYSEMIC.
What different meanings does the sign below have?
MEDIA TEXT
DENOTATION
Signs which can be seen in the media text, which has been denoted.
CONNOTATION
The meaning in the media text, which is said to be connoted.
Content
Impressions or Assumptions
Style
BODY LANGUAGE
SHARP CLAWS
RIPPED CLOTHES POSISTIONED IN THE CENTRE OF THE PAGE PILE OF BODIES UNDERNEATH WOLVERINE ALMOST ALL COLOURS USED ARE DARK
ILO Task
Take this comic book character and identify at least four denotations and connotations.
Write in full sentences using this structure: Point Identify the denoted feature Example Describe in the denoted feature in detail Explain State what this could connote
RECAP
What do the following terms mean? TEXTUAL ANALYSIS SIGN CONNOTATION DENOTATION SIGNIFIER SIGNIFIED