McDonalds

POM Presentation Group 17

Rahul Kishore Singh F-138 Ram Paikaray F-139 Reshbha Munjal F -140

Agenda

Introduction Timeline & history Guiding Principles Location of Outlets Manufacturing Principles and Practices Service Flowchart Product Lines Types of Stock Stock Management Made for you Production process Social Commitments Environment Commitments The future ahead

MC DONALDS
McDonalds is one of the best known brand worldwide. It is worlds leading food service provider with 31000 restaurants serving in 119 countries serving 50 million customers each day. McDonalds entered India in 1996.

BUSINESS MODEL:
Franchise Model Only 15% of the total number of restaurants are owned by the Company.

Act like a retailer and think like a brand

Timeline & History

Guiding Principles of McDonalds

Location of Outlets

How to decide a location?

MANUFACTURING PRINCIPLES AND PRACTICES

Manufacturing Practices

Manufacturing Principles

SERVICE FLOWCHART

Product Lines

Hamburgers Chicken Sandwiches French Fries Beverages Breakfast Items Desserts Milkshakes Salads

Types of Stock

Materials: Raw material

Materials: Work-in-progress

Work-in-progress refers to stocks that are in the process of being made into finished product The restaurant combine different items just before the customer orders them so the burgers are served hot and fresh.

Materials: Finished goods

Finished products are goods that are ready for immediate sale to a customer. At any one time, a restaurant will have a range of products ready for sale. E.g. of Finished products:

Burgers Beverages Deserts Side Salads

Stock Management

Made For You Production Process

McDonalds process automation is a radical departure from the make-to-stock philosophy They have 4 people working simultaneously :

One person on batch cooking meats One initiator beginning the sandwich assembly process One assembler completing it The fourth person cooks french fries

Made For You Production Process

Social Commitments

9-11 Relief Effort Environmental Concerns Educational Involvement Quality & Safety Procedures Ronald McDonald House Charities (RHMC) Employee welfare and health care Development of communities for employees

Environmental Commitments

Maximize water and energy use efficiency and use of ecologically sustainable renewable sources Reduce release of waste harmful by-products into the air and water Minimize waste production, maximize recycling and ensure properdisposal of solid waste Maintain soil health by controlling erosion and improving structureand fertility Preserve natural habitats for native species and protection of biodiversity Minimize the use of chemical pest management inputs Ensure that animals' needs for food, water and space are met consistently

McDonalds the Future..!

McDonalds has built his strength in strong brand Customer intimacy Product innovation & Supplier integration

It has its independent franchisee models in 2 tiers & 3 tiers cities i.e. Pune, Jaipur and many more

McDonalds undertakes expansion; plans 40 new stores at Rs 180 crore investment in 2011

Coming up with new schemes that suits to every pocket

Mc-delivery has been started so everyone can be at home and enjoy McDonald's food

BYE BYE SEE YOU AT McDonald's

Thanking you