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The actions a person takes in purchasing and using products / services, including the mental and social processes that precede and follow these actions. The behavioral sciences help answer questions such as : 1. Why people choose one product or brand over another? 2. How they make these choices? 3. How companies use this knowledge to provide value to consumers? CONSUMER PURCHASE DECISION PROCESS Behind the visible act of making a purchase lies a decision process that must be investigated. The purchase decision process are the stages a buyer passes through in making choices about which products and services to buy : Five Stages of Consumer Behavior
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depends on such considerations Terms of sale Past experience buying from the seller Return policy. which can be influenced by store atmosphere time pressure a sale Pleasantness of the shopping experience.
Three Possibilities
When to Buy
Do Not Buy