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Wojniak
OPERATIONAL REACH: A global brand which operates
across the world. As of October 2010, the company operates 317 retail stores in ten countries.
ANNUAL SALES: $65.23 billion (As on sept 2010)
BRAND
Apple is one of the largest
Apple has come out with many products over the years.
Apple Products
MacBook MacBook Pro MacBook Air imac Mac mini Mac Pro Time capsule Apple Care
ipod nano ipod touch ipod Classic ipod Shuffle iTunes Apple iphone 3GDock iWork iLife
Other Accessories
For several years Apple's product strategy involved creating innovative products and services aligned with a "digital hub" strategy. More recently, the full impact of a very well throught out brand strategy has come into focus - and one in which customer experience is central
Macintosh line of computers and related software Electronics industry with products such as the iPod Digital music distribution through its iTunes Music Store The smart phone market with the Apple iPhone, and more recently magazine, book, games and applications publishing via the AppsStore For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network.
BRAND PERSONALITY
A set of human characteristics associated with
imagination, innovation, freedom, passion, and the notion of power to the people through technology.
making peoples lives easier and it is a company with a genuine connection with customer.
BRAND VALUE
Apple Inc., overtook search-engine giant Google Inc.
year to $153.3 billion as Googles brand value lost 2 percent to $111.5 billion.
New versions of the iPhone and iMac, and the
introduction of the iPad, Apple almost double its sales and profit.
BRAND EQUITY
The additional money that consumers are willing to spend to
buy a product of the particular brand rather than the store brand of that product is an example of brand equity
The brand equity and customer franchise which Apple
to expectations Steve Jobs held a much anticipated and a well-attended news conference No recall. No apologies. His expertly designed Keynote slides demonstrated that the actual failure was so minor that it was within so-called industry standards. Steve did offer a free phone guard to keep our sticky, electricgenerating fingers and hands off of his iPhone so the antennae would work. Besides, he said, all cell phones have the same problem
BRAND EXTENSION
It is a marketing strategy in which a firm marketing a
product with a well-developed image uses the same brand name in a different product category.
NEED OF BRAND EXTENSION Increasing competition between less & larger players with
global aspirations and ability to communicate globally.
Decreasing brand loyalty
Towards saturation of markets.
APPLES BRAND EXTENSION Initially started with selling of personal computer kit
Then Macintosh and later iMac & Macbook was
introduced
Entering in music world iPod was launched
Thank you
Presented By:
Abhishek Anand Anant Chhajed Ankur Sharan Avishek Mehta Chirag Kriplani Nikhil Mahajan Sachin Naik