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Wipro Technology
PRESANTED BY:-ASHUTOSH CHANDRA BHUSHAN FROM PGDM -1st SUBMITED TO:SHILPY GUPTA
Click to edit Master subtitle style

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HISTORY

Key events
Years Key Events, Milestones, and Achievements Incorporated as Maruti Udyog Limited Suzuki acquired 26% stake in Maruti Started production, launched Maruti 800 Launched Omni Launched Gypsy Produced 100,000 vehicles since commencement Exported first lot of 500 cars to Hungary Suzuki increased its stake in Maruti to 50% Launched Zen Launched Esteem Received ISO 9002 certification CII-EXIM Business Excellence Award

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1981 1982 1983 1984 1985 1986 1987 1992 1993 1994 1995 1998

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Key events contd

Years Key Events, Milestones, and Achievements Launched Alto Awarded ISO 9001:2000 certification for quality standards and procedures, Launched Versa Launched new businesses for the resale of used cars (Maruti True Value), Launched Grand Vitara

2000 2001 2001 2003

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Current Indian Four Wheeler Industry The car Market in India is crowded with all

varieties of car models like the small cars, midsize cars, luxury cars, super luxury cars, and sports utility vehicles. Initially the most popular car model dominating the Car Market in India was the Ambassador, which however today gave way to numerous new models like Hyundai, Honda, Mercedes-Benz, BMW, Ford, Fiat, Volkswagen, Toyota, General Motors and many others. Moreover, there are many other models of cars in the pipeline, to be launched in the car market in India.

MARKET SCENERIO (2008-09)

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The company vouches for customer satisfaction. For its sincere efforts it has been rated (by customers)first in customer satisfaction among all car makers in India for ten years in a row in annual survey. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on 14 December 1983.

Market Segment Analysis

Based on economic strata, the Indian auto consumer segment can be sub divided in to 5 categories:

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Economy

Mid-Range Luxury Premium Super

Premium

4Ps
Product Price Place Promotion

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Product Strategy:o o

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Portfolio of 13 products Five product lines

Product Line A1 A2 Products 800, Alto, Zen Estillo, Wagon R, Swift, Astar, Ritz DZire, Sx4 Vitara, Gypsy Omni, Eeco

A3 SUV C - Class

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Price Strategy
The

price of the Maruti car is between Rs. 210000 to Rs.1500000. 800 is the lowest price car of this company. Omni, Wagon R, Zen, A-star, Ritz are the lower middle price car of the company, Dzire, Sx4 & Esteem are the mid price car of the company. Vitara is the high price model of the company. price of car is decided according to its product variety, quality, design etc.

Maruti

Alto,

Swift,

Grand

The

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Place strategy
600 265

New car sales outlets covering 393 cities.

Maruti True Value outlets spread across 166 cities. Maruti Authorized Service Stations, covering 1220 cities. up with Adani group for exporting 200,000 units through Mnudra port Gujarat.

2628

Tie

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Suggested Place strategy

400 new

new car sales outlets in next three years. true value shops in next three years.

1200

new Maruti Authorized Service Stations in next three years. up with other distributors for Exports.

Tie

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Promotion Strategy
Advertising
TV

Ads Ads Ads

Print

Radio

Information Advertising, alternative Advertising Options

BTL TV

Sponsorships Advertising Bill boards Promotions

shows - Indias Got talent

Place Sales

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SWOT Analysis

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STRENGTHS

Bigger name in the market. Understanding of the Indian market. Ability to design product with differentiating features. Brand Image. Experience & Knowledge how in technology. Trust of People. Maruti Udyog Ltd. is the market leader for more than decade. Has a great dealership chain in the market.

WEAKNESSES
Lack

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of experience in foreign market. new to diesel cars. resistant to upper segment models.

Comparatively People Heavy

import tariff on fully built imported models. are not that good. diesel models in the market compare to others. image is not that big.

Exports Lesser

Global

OPPURTUNITIES
Increased

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purchasing power of Indian middle class family. subsidies. Benefits. buyers from two wheeler

Government Tax

Prospective

segment.

Great

opportunities to go global with success of Swift and SX4 allover. of more diesel models. The diesel car segment is growing. to grow bigger by entering into bigger car markets. a market leader so great opportunity

Introduction

Opportunity

Already

THREATS
Foreign

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companies entering market; so a bigger threat from MNCs. from second hand cars & TATA Nano.

Competition

Threats To

from Chinese manufactures.

the market share, as many big names are coming in the industry is hardly any diesel models

There

Strategy
Their strategy is to capture the rural market by employing women who belong to their local community through which their product can reach to local consumers. Their strategy is to provide work for women to create awareness among confined consumers.

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Process
They started with Project Shakti in which their basic aim is to educate a rural person about their products through women who belongs to their own local community and who can communicate well in their language with them. In this way many educated women get work in rural sector and on the other hand Corporate Social Responsibility (CSR) also increases towards society by introducing educative programs for the benefit of therural sector.

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Thank you