What is Public Relation (PR) ?

Public relations (PR) is a field concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.

PUBLIC RELATIONS !!!!

THE PURPOSE - To deliver communication that is uniform in its message and yet customised for specific target audiences. Media relations. Press conferences. Press Releases. 1-1 interviews. Investor relations. Analyst relations.
Hum Government relations. Hain Na

Role of PR in banking
PR works 24 x 7

It maintains good Human Relation Persuasion Attractive websites

Brand ambassador

INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA

NTRODUCTION
Indias 2nd Largest BANK. 614 and more Branches and Extension Counters. 2200 ATMS and still counting . Biggest private sector bank in India. Most valuable bank in India in terms of market capitalization. Described by the competitors and industry expert in one word Aggressive.

in the Industry.

Introduced concept of Branding in the Indian banking industry. Process, People and Physical evidence brought to life by ICICI.

Product Innovation Put the customer first in the true sense.

Cash on the celebrity fever Introduced the Concept of Brand Ambassadors.

EMPLOYEE RELATED (Internal PR).

Learning Matrix. Learning programmes. I.Q Quiz. Current programme ::: I NEED TRAINING!!! Rewards and Recognition
Programme.

HR Club(Regional and Zonal).

Customer related.
MILAP Function. Conducted on 3rd Friday of every month.

Feedback the customers centrally.

Like Meet and Greet, High tea etc..

Outdoor Activities !!!!!

Need to be seeneverywhere!!

ACTIVITIES::
Events at corporate campus.

Promotional material at channel partner outlets. Signage

Billboards. Kiosks in residential and commercial complexes.
Hum Hain Na

Other Initiatives
In-film promotions

BAGHBAN
Co-Branding Initiatives.
Alliance with Amway India for launch of the international credit card. The card will enable Amway distributors to purchase Amway products and earn and redeem reward points. Indian Railways Catering And Tourism Development Corporation, in conjunction with ICICI Bank, announced the launch of mobile payments and ticketing system, offering IRCTC customers to book railway tickets via SMS and make payments through their ICICI Bank accounts.

(Contd.)
Young Stars Account Promotion through tie-up with Cartoon Network, and in-series promotion through Tom & Jerry.

Seminars in partnership with media channels.

How do bank maintain Pr with

PEOPLE.!!!!!!!

How do bank maintain Pr with PEOPLE

ORIENTATION TOWARDS CUSTOMER SERVICE.

PERSONAL BANKING AND OTHER FUNCTIONS AT THE BRANCH LEVEL.

EFFORT TOWARDS PROVIDING SOPHISTICATED AND MODERN IMAGE OF THE BANK THROUGH ITS PEOPLE.

PROCESS.!!!!!

 Use of technology for both internal and external processed. Process are system driven and independent of the people handling it. Standardization of service across the branches.

PHYSICAL EVIDENCE!!!

 Ambience in the branch which projects modernization and sophistication.

Consistency across branches in construction ambience etc.

CONCLUSION
The PR Mantra has now become pervasive. Neither a individual nor the organization & not even the government Or a UN body can thrive or sustain in this age without effectively strategizing PR.