Company overview

Tata Consultancy Services Limited (TCS) is an Indian IT

services, business solutions and outsourcing company headquartered in Mumbai, India. It is the largest provider of information technology in Asia and second largest provider of business process outsourcing services in India. TCS has offices in over 42 countries with more than 145 branches across the globe and is a subsidiary of textiles and manufacturing conglomerate Tata Group. TCS is the 76th Most Trusted Brand according to The Brand Trust Report, 2011

COMPANY BACKGROUND
TCS was founded by Tata group which was established by Jamstji Tata in 1868 an oldest and

respected group of companies in India The First chairman was Jahangir Ratanji Dadabhoy At first TATA used to punch card services to a sister corporation TESCO It later bagged the nation's first domestic software project, the Inter-Branch Reconciliation System (IBRS) for the Central Bank of India

COMPANY BACKGROUND
also provided bureau services to Unit Trust of India

as a result TCS became one of the first organizations to tender BPO services
In 1970s, Tata Consultancy Services in full swing

exporting its services. TCS's inaugural global order came from Burroughs,one of the first business computer manufacturers.

COMPANY BACKGROUND
TCS holds the credit to set off the first software

research and development centre, the Tata Research Development and Design Centre (TRDDC) in 1981and in 1985 the first client committed offshore development centre was established for Compaq. Early 90s was golden era for the Indian IT industry they grew tremendously due to the Y2K virus and the introduction of Euro TCS lead the way for industrial unit replica for Y2K conversion and built-up software tools

COMPANY BACKGROUND
In 1999, TCS fortified the opportunities in outsourcing the E-Commerce and the connected

solutions and set up its E-Business division with ten people

In 2004 it illustrated a vigorous development of contributing half a billion US dollars to TCSs total revenue

Vision Statement
"TCS will be recognized and respected as professional, innovative, profitable information, and knowledge based logistics/services enterprise. TCS embeds internet based technologies into its internal operating structures and as business solutions for customers; with customer, employee and shareholder interests at the core of its operations; demonstrating a clear concern for ethical conduct and good corporate citizenship; with the objective of growing into a regional and global player, with emphasis on the Middle East, Europe and North America".

Mission statement
"To direct all our organizational efforts at building upon the existing organizational strengths and brand

recognition to achieve enhanced levels of profitable growth in the core business, and diversify into new areas that compliment and supplement the core business, with the diversification aimed at achieving excellence and industry leader status in the new areas. The TCS People will however be encouraged to be open to unconventional ideas and services and recognize new trends at very early stages".

FACTS AND FIGURES

CURRENTLY INDIAS NO.1 IT / SOFTWARE /

CONSULTING COMPANY APPROX. 1,98614 EMPLOYEES, OUT OF WHICH 6.8% ARE FROM NON INDIAN NATIONALITY. PRESENCE IN 54 COUNTRIES ACROSS 6 CONTINENTS WITH OVER 141 OFFICES IN 42 COUNTRIES & DELIVERY CENTERS TOUCHED US$8.3bn (ABOUT INR 37,350 CRORE) IN 2011 FINANCIAL YEAR.
Training & Placement, HCST 4/20/2012

FACTS AND FIGURES

36 OF THE TOP FORTUNE 100 COMPANIES

ARE TCS CLIENTS. WIDE CLIENT BASE OF OVER 840 CLIENTS.

PRODUCT OFFERINGS

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TCS SERVICES
TCS offers services in eight areas of service: Business process Outsourcing Business Intelligence and performance Management Enterprise Solutions (CRM,ERP, and SCM) IT Consulting Application Development and Maintenance Engineering and Industrial Services IT Infrastructure services Testing and quality Assurance.

SERVICE LINE REVENUE

Business Process Outsourcing 12% Asset Leverage Solutions 3% Global Consulting 2% Infrastructure Services 9% Engineering & Industrial Services 5% Assurance Services 7%

SP REVENUE %
Application Development & Maint. 46%

Enterprise Solutions 11%

Business Intelligence 5%

Important Clients of TCS

GENERAL ELECTRIC ABN-AMRO BANK SINGAPORE AIRLINES (ALLIANCE PARTNER) MICROSOFT, IBM British Telecom NSE Pearl Corporation National securities depository limited

Training & Placement, HCST

4/20/2012

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Competitors of TCS
Infosys Technologies Limited International Business Machines Corporation Sapient Corporation Wipro Corporation Cognizant Technology Solutions Corporation. Satyam Computer Services Ltd. Hewlett Packard Global Soft Ltd Silverline Technologies Limited

Companies acquired by TCS

Acquisition Date October 2001 January 2004 Company CMC Limited Airline Financial Support Services India (AFS) Aviation Software Development Consultancy India (ASDC) Swedish Indian IT Resources AB (SITAR) Phoenix Global Solutions TCS Management Business IT Services BPO Country India India Value US$33.89m (51%) US$ 5.1 mn

May 2004

IT Services

India

May 2005 May 2004 November 2006

IT Services BPO IT Services

Sweden India Australia

US$ 4.8 mn US$ 13 mn US$ 13.0 mn

Companies acquired by TCS

Acquisitio n Date October, 2005

Company
Pearl Group

Business
Insurance

Country
United Kingdom

Value
US$ 94.7 mn

February, 2006

Tata Infotech

IT Services

India

US$ 23.7 mn

November, Comicrom 2005 November, TKS-Teknosoft 2006 8 October 2008 Citi Global Services Limited

Banking BPO Chile Banking Product Business Process Outsourcing

Switzerlan US$ 80.4 mn d India US$ 505 mn

CORPORATE STRATEGIES FOR TCS

Deciding whether the firm should divest itself

from any of its business

Allocating resources among different

business
Decisions on any new acquisitions or mergers

for any particular unit

BUSINESS LEVEL STRATEGY

Develop strategies against competitors Low outlay of Global delivery 24X7 model Distinguished in low end services in both

capital and price

FUNCTIONAL LEVEL STRATEGY

Implement the general strategic outline provided by the

managing director Plan,communicate and implement the strategic outline provided by the MD Identifying the right,viable products for R&D Ensure quality conforming to the standards of the organization Ensure smooth running of the product development unit

GLOBAL STRATEGIES FOR TCS

TCS was the first one to set the global delivery centre in

China
TCSs operation units are mainly divided into five main

divisions The well established markets are North America, U.K and Western Europe the new markets are Latin America, Middle East, India and Eastern Europe.

Marketing strategy of TCS

The company has initiated co-branding events with

global media houses, taken up speaker slots at seminars organized by newspapers such as Financial Times, organized annual events dedicated to their leading clients and sponsored international sporting events like golf TCS has hired Text 100 as its public relations firm to promote its brand in Europe and Asia-Pacific and get featured in technology magazines such as Red Herring and industry research papers such as Forrester, and Gartner.

SWOT ANALYSIS OF TCS

STRENGTHS
Widespread universal reach Strong economic presentation Human management skills Innovative lab system The Fame of the founder

WEAKNESS

Momentous publicity to financial service markets Deficient in level of consulting operations

OPPURTUNITIES
Expansion in worldwide IT services

Focus on SMB segment

Expanding maneuvers in countries like china Focus on high end business and consulting

THREATS
The Hike in Employee costs Powerful competition from overseas firms like Accenture, IBM etc. Merge in the end markets Currency gratitude Increase in competition from low wage