Marketing Plan (DRAFT)

Part 1 (Market and Consumer Profile)

Executive Summary
The following marketing plan forms the basis for the introduction of a design studio available to UP students and hopefully compete with other design studios in the whole city. The analysis allows us to outline the best strategies to follow for the achievement of the organizations strategic goals. The marketing strategies will enable to reach a market of sufficient designs not only to compensate the overhead cost but to gain profit and implement the profit organization we are supposed to be. Potential marketing will be here in UP Mindanao.

Company Description
The organization was founded in an academic institution, The University of the Philippines Mindanao, by the students of the Bachelor of Science in Computer Science. The team has been formed for a Management course as an exercise of what the course offers. The organization shall be lead by the Following Goals:
Organizations Identity. Be able to lay down the foundation of this organization by defining its purpose and its services to offer. Establishment of the Organization. Be able to be recognized as an organization that caters the needs for designs and media solutions. Jumpstart the Organization. Be able to produce as much designs that would meet the demand of the industry as possible.

Situational Analysis
Industrial Analysis SWOT Analysis Competition Target Market Customer Analysis

Industrial Analysis (draft [got in 2nd report])

The organization has been operational. Transactions and negotiations of projects from client(s) are still informal. Standing operational plans such as Policies, Rules and Regulations and Standard Operating Procedures havent been established. Organization is departmentalized according to function. Organizational structure positions assume the skills of managers but do not carry the role as managers. Coordination across departments is established. Since the organization is in its early stages of development, strengths and weaknesses are theoretically based on the current state of the organization and its human resource.

SWOT Analysis
Strengths Skills in Creative Design and Multimedia Content Development Knowledge, exposure and interest in various forms of print media and visual media Access to various digital resources and repositories Accessible facilities for operation Opportunities Current Monopoly over school School Events Need designs Some organizations do not have org shirts People interested in our designs Weaknesses Insufficient educational background in the theories and principles of design and media development Far from outsourced resource providers and suppliers Future projects demand high specifications of computer systems Not licensed software Threats Incoming competition (esp. w/ background) Slow production cannot keep up deadlines Asking for Profit in school

Competition
Since the organizations methods of marketing and means of doing so are new to the school. We have current monopoly over our scope. But there still lies threats of incoming competitors especially with those who have background and specialty(especially media arts students) Barriers to entry:
Business practices In school-wide scope, we have no current problems. But in city as well as country wide scope. Due to the wide array of design studios, it will be a challenge to High V Risk of Incoming Competitors with Specialties in media arts. Manufacturing Due to our busy schedule and being new to this market, our manufacturing speed may not cope up with the deadlines and demand for products the market needs. Profit will be cut for our organization need to be recognized in order to gain real profit. Thus, some of our products are free in exchange for commercialization.

Target Market
Segment identification
High V design studios, to be recognized in the design studios market.

Segment needs
The organization will cater to both aspects of a design (Creativity and Meaning).

Segment trends
The current trends include a design or logo for an event which is needed by the society not only for its creativity but also for its meaning which would prove to be useful and appropriate.

Segment growth potential

We cannot estimate our growth potential yet due our new market.

Customer Analysis
(Needs a customer profile. Wala pa)

Part 2 (Marketing Strategy)

Marketing Objectives
The objectives of the marketing plan are strategically centered around 3 criteria:
to create a strong consumer awareness towards a completely new design studio to establish a wide brand recognition through the implementation of designs with unique creativity and meaning in the design studio segment and to become the top market leader in the particular area within the forecasted sales figures.

Marketing Program
Product Strategy
The core
High V design studio making DESIGNS ONLY.

The actual product

Products made by our organization should be designs only, the customer shall avail the product in 2 ways:
Softcopy (.jpeg format or any picture format desired) Hardcopy (in a paper. Should be printed)

Marketing Considerations
If the customers wished to do so, we can avail of a service that actually implements the product the customers desire but there would be another service charge plus the costs in making the product. We shall implement many designs to further impress the customer and let him choose what is best for his desired product. Before we design, the customer should disclose to us the parameters of the design such as design limits (colors, dimensions, etc.), design restraints (religion, social status, etc.), and design scope (theme, etc.).

Marketing Program
Price Strategy
Customer Demand and Limit
The most crucial factor, we shall first test our pricing with the 1st customer who actually pays. He shall be the pillar of the demand of our services. Customer satisfaction will determine our prices. Customer limit is also crucial, since we cannot price first to our customer, we should know how much he can pay so that our market is ensured.

Product Lifecycle
Since our product is not monotonic. The prices will depend on our performance. We create new designs and should prevent from recycling them for it would cause problems to our unique design service.

Marketing Program
Promotional Strategy
Objectives:

To initiate strong awareness about the launch of High V design studios to the students, faculty and staff of UP Mindanao as well as the citizens of the Philippines. To maintain our current monopoly over the school and overcome the threat of possible competitors.
(Think of a message draft) We shall not consider media to our priorities for our organization is still small but advertising is a need. The advertising strategy would be on our first batch of customers, we shall not let them pay us of our services but in exchange we demand a commercialization of our product. May in be on the design our let them announce it verbally or in any way possible. After that if our customers should buy our designs it would be like a free commercial depending on the customer if he wishes to promote us if anybody should ask about who designed his product.

Message: Media and Adverstising:

Place (Distribution Strategy)

High V design Studios will distribute designs through these channels:
UP mindanao Mintal, Davao City Family , Friends, classmates, etc. of the members. Anyone who can contact High V design studios.

Financial Projections & Evaluation Measures

(DRAFT)

Implementation Plan
(draft)