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Presented by : Team 2 1. Feroz 2. Neha.Mishra 3. Richa 4. Shashikanth 5. Shruthi.Mathan 6. Supreetha.Muthanna 7. Vikash.Kumar 8. Vishwas. S

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Company Info
Company name: Nolte Home Studio Profile: Interiors and designers architect Entered Indian Market: through an exclusive
partnership with SJR (infrastructure company) in July 2006

Targeted customers: High middle income group Products Cost: 1.5 lakh-3 lakh
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Nolte Home Studio

Specialists in modular Kitchens, Bedrooms and Modules award winning designs with key emphasis on usability engineering breadth of choices for varied customer preferences and tastes emphasis on quality and standards(DIN ISO 9001-quality management)

Global Wider Major

Golden-M Best furniture quality

GS Highest Safety Standards

The Blue Angel 4/21/12 Low levels

Products offered

Kitchens

Bedrooms

Consoles

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Organizational Structure

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Nolte in India

Ambience Mall, Gurgaon Senapati Marg, Mumbai Koramangal a, Bangalore

Jubilee Hills,Hyderabad Hebbal, Bangalo re

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LOCATIONS

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Order generation & Distribution Channel

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Distribution Channel

De lhi

Mu mbai White Field,Bangalore

Jubilee Hills,Hyderabad Chen nai

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Route map of Bangalore

Showroom,He bbal Road

Warehouse, White Fiel d

Showroom,Koramangala

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Market info- Bangalore

Market

Crore

size of Bangalore- 30 share- 20%

Market

Promotions
Not

much is spent on promotions as it is one of top two brands in Germany Road shows Magazines-UB collective(high end fashion magazine)
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Sales Objective
To

increase the sales by 20%-25% compared to the last year Sales Quotas are assigned

Monthly

Sales Territory
They

do not have any sales territory only branches are being located all over India Bangalore, Hyderabad, Mumbai, Delhi and Pune (which is going to be opened within 2months)
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Sales Personnel
Incentives-

2% of the sales, given on quarterly basis Recruitment- Done by the Director of business head Training- Either they are sent to Germany, or trainers from Germany come here to train them for 6months(technical training) Evaluation- Done on sales(value) basis by Director of Business Head.

Agents

There are no agents involved

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Sales Target and Actual Sales of 2010- Koramangala Months

January February March April May June July August September October November December

Sales Target
65 60 65 25 30 60 60 60 60 80 80 80

Actual Sales(approx)
63 52 65 25 28 59 59 60 61 80 80 80 4/21/12

Sales Target and Actual Sales of 2010- Koramangala

Figure in Lakhs
Sales

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Tie ups
Prestige Prestige Prestige Prestige Brigade Brigade Adarsh

Groups White Meadows Shantinikethan Golfshire Gate way Crescent

Palm Retreat
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Competitor

Veneta

Cucine is based in Biancade, Italy.

Products

Offered: Thomasville Cabinets, Medicine Cabinet, Tv Cabinets, Wine Cabinets, Bedroom Cabinate and Kitchen Cabinet Doors offers its products in Europe, Asia, Africa, North America, and South America
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It

Competitors Branches

Ludhiana, Punjab Jaipu r Ahmedabad Mumbai Pune

Delhi(2)

Kolkat Hyderabad a Goa(2) Click to edit Master subtitle style Bangalore(4) Chennai Calicut Coimbatore Koch i Keral 4/21/12 a

Competitors branches in Bangalore

Showroom, Guttehalli Showroom, Indiranagar

Showroom, Jayanagar

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VENETA CUCINE NOLTE HOME KITCHENS DECOR BRANCHES IN INDIA 27 BRANCHES IN BLORE DELIVERY TIME INDIAN MARKET 3 4 MONTHS 6 2 3-4 MONTHS

Partnership with CC Partnership with SJR India from 1995 group from 2006 From ITALY 80% From GERMANY 20%
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SHIPMENT MARKET SHARE

VENETA CUCINE NOLTE HOME DECOR KITCHENS GROWTH RATE 20%-25% 25%-30%

SALES TERRITORY No sales territory

No sales territory

PROMOTIONS

Magazines Events, TV shows.

Fashion magazines(UB collection),

Road shows

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Recommendations and Suggestions

Do

more promotional activitiesadvertisements cookery shows tie-ups with apartment builders

TV

Host More

Advertise Sponsor

more in the interiors magazine like CW magazine, Interiors and Better interiors. events in regular magazines

Advertise

They

should consider the air transport for faster delivery 4/21/12

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