The 8 New Real Estate Trends Used by Top Producing Agents

- John Alexandrov - Jarred Alexandrov

www.REICConnect.com

Meet John Alexandrov Founder of REIC

Broker/owner of major real estate franchise at age 25

Owned a law firm, title company, real estate brokerage firm and real estate appraisal company Coaches some of the highest income earners in our industry with several agents achieving incomes over $2,000,000.00 a year GCI

www.REICConnect.com

Best Selling Author

Developing financial wealth must be one of our foremost priorities in life. This dynamic book will help you.
Brian Tracy, President Brian Tracy International, Ltd.

This book provides the How To for creating and applying affirmations in life. It is truly a gift to all who read it.
Paul Brown, President Leadership Dynamics, Inc. www.REICConnect.com

Meet Jarred Alexandrov

Social Media Architect
Founder of REICs social media division

Has created over 100 Facebook accounts, blogs, and social media plans for REALTORS from every major franchise Teaches social media continuing education courses in MA and RI

www.REICConnect.com

Heres Our Promise To You:

If you have only experienced traditional training, then you will be astounded by what you are about to experience. The fact that you are here right now means that you want to immediately improve your business.

www.REICConnect.com

When Youre Committed

You Do What It Takes To Succeed!
There is a difference between interest and commitment. When youre interested in doing something, you do it only when its convenient. When youre committed to something you accept no excuses only results. - Ken Blanchard
www.REICConnect.com

Making Promises Instead of Setting Goals

Research scientists have proven that promises are more powerful than goals. Imagine setting promises based on what is important to you & what is $ productive & discovering how to easily take action to fulfill those promises.
www.REICConnect.com

Behave Like a CEO Rather Than an Independent Contractor

Many REALTORS get into this business to earn $ and have more freedom and flexibility. Success comes from discipline. Discipline = Freedom & Flexibility

Perhaps youre ready to Think and Act like the CEO of YOUR real estate business.
www.REICConnect.com

Adhering To The 6 Income Producing Activities

Lead generation and prospecting. Lead follow up & database management. Face to face with Buyers & Sellers . Showing appointments with qualified buyers only. Negotiating Getting Price improvements.
I wonder what will happen to your income when 60% of your time is dedicated to these six income producing activities?
www.REICConnect.com

Mastering Time Instead of Wasting It

Ask yourself: a) Do I have a schedule? b) Does my schedule match my promises? c) Is what I am doing right now an income producing activity? Most people say They dont have the time to until we teach them Time Mastery skills.
www.REICConnect.com

Focusing on Profits As Well As Sales

Do you have a Profit & Loss statement? Do you track & know your expenses? Are you working to improve your profit margin & reduce expenses? Imagine what having more income and higher profits would mean to you?
www.REICConnect.com

The Profit Formula

$2,000 4 $500 X 3 = $1,500

Monthly Expenses

Number of Qualified Clients

______________________________________________

= $500

90 Days on Market ( in months) Cost to Acquire/Maintain a Client

www.REICConnect.com

The Profit Formula

$1,500 X3

Cost to Acquire/Maintain a Client

Profit Multiplier

______________________________________

$4,500

Minimum Acceptable Commission Per Transaction

www.REICConnect.com

Mastering Modern Persuasion Skills

The only thing you will ever get paid for is your ability to influence & persuade others.
LEAD PEOPLE TO THEIR DESIRED OUTCOME.

Imagination is the single greatest factor that prompts people to list or buy with you or not. Emotion buys Logic rationalizes
The 9 Keywords and Phrases.
www.REICConnect.com

NEURO-PERSUASION
WORDS HAVE POWER
Until Discover Imagine When Before After

Wonder

Realize

Recognize

www.REICConnect.com

Examples
After you review my market analysis, you will be totally convinced of the correct market price for

your home & make a great

decision.

www.REICConnect.com

Examples
While youre thinking about how much you want to offer for this home, Ill get the paperwork ready.

www.REICConnect.com

Examples
When you discover just how much money we can get for your home, you will be thrilled.

www.REICConnect.com

Example for Use in Writing

As you are reading this - you will discover the truth about how to get your property sold quickly and you will be delighted! Many others have discovered that your success as a Seller or Buyer really depends upon your motivation and your keen judgment when selecting a REALTOR. After we have an opportunity to exchange ideas you will make great decisions and realize that our real estate team is your best choice !

www.REICConnect.com

Ego Management Instead of Egotism

The Ego Is A Wonderful Terrible Thing A Seed That Bears Two Vines: One Good And One Evil
Oprah has six coaches. We dont know what we dont know I wonder if youve already realized most successful people have at least one professional coach.

www.REICConnect.com

Social Networking as a Business Tool

The best agents already realize there are many benefits to social media. Lets talk about how it can be profitable for you! Be found where people are searching How to capture and/or convert leads The Facebook advantage www.fanpagesforrealestate.com

www.REICConnect.com

Today, The Only real excuse you have for not using social media is:

Im retiring tomorrow!
Its not IF you do social mediaits how well you do it Erik Qualman, author of Socialnomics People are making hiring and buying decisions differently today than they did 30 years ago (cable TV) 13 years ago (internet) 3 years ago (social media) 30 days ago (social search from Bing and Google)

Young home-buyers use social media in their decision making process and until you understand how, youll miss out on innumerable opportunities to be their agent.

Who in this room has a website?

WHY?
So people can find me So they can search for homes Because my company gave me one To read my testimonials and find out more about my specific areas of expertise So people know how to contact me

Every business (large or small), every loan officer, every real estate agent should have a professional Facebook page for these same reasons and more!

The Social Media Process that is Right for a Specific Group of Real Estate Agents
Create a Video Find Content to Write about Blog (once-a-day or 3 times a week minimum)

Post Video to YouTube

Post Blog in Linkedin Groups Blog gets Posted to Twitter

Blog gets Posted to Facebook Business Page

Copy to other Blog sites

Leads from Google, Facebook, Linkedin, Twitter, other Blogs

Capture leads on your blog using opt-in and contact forms

More Time Spent = More Results

Follow-up on those leads ASAP with an auto responder email or phone call

Who is this right for? Very motivated, aggressive Above average with computers Like being connected all the time Pick-up technology quickly Enjoy the challenge, and like being on-top of the latest technology Like spending lots of time on the computer figuring things out

If this is you (or you can have somebody do it for you), great!

Everyone else should be using the following process to widen your web.

The Best Way to Get Started (or re-started) Using Social Media for Most Agents
Spend 10 minutes per day finding useful content that others have already created for you. Especially other people on Facebook! Promote your page through email marketing, newsletters, inperson, website, and other accounts Create scripts, marketing pieces, and learn to position yourself as a tech-savvy realtor using your Facebook page as evidence. Post this useful content to your Facebook business page to stay top-of-mind with your database.

Lead capture through forms on your Facebook page.

Convert more leads that are already qualified.

Less Time Spent BUT Time Well Spent = Results

Differences between a Facebook profile and a Facebook Business Page

Facebook Profile/Personal Page Personal Updates? Business Updates? Yes Facebook Fan Page/Business Page No

Facebook is shutting down personal No Yes Customized Tabs? Yes accounts that No listings, etc. post
No No Yes Yes

Market Data Imported? Listings Imported? Testimonials Displayed?

It is against their terms of use: "You will No Yes MLS use your No Yes notSearch ability? personal profile for your own Opt-In Forms? No Yes commercial gain." Free? Yes Yes

Facebook Personal Profiles have Friends, Facebook Business Pages Have Fans they are separate from each other so you could have a friend on your profile who isnt a fan on your page.

Facebook!
3 Step Process to a Great Start on Facebook. http://bit.ly/kwfacebooksales
1. Get your Facebook fan page/business page set-up correctly. Without a custom fan page, you cant lead capture, enhance your online reputation, or provide the latest information without spending a lot of time on it. 2. Promote the page to your sphere of influence via your personal Facebook page, "All my friends, especially my broker kept saying, 'you need to use emails, phone calls, email signature, etc. social media,' and I am like, 'I have a niche. I speak Spanish', " Lysak Need to get 25 fans within the first few weeks to get custom web address said. Add your facebook web address to your email signature, other materials

Facebook helps realtor's sales rise

Eventually, she conceded, just a little. 3. Get in the habit of posting useful information to your page on a consistent basis. This can be once-a-day, or once-a-week. There is not set formula and it is different for each person. "I'll just dabble in it," Lysak decided. Sharing other peoples content on Facebook is easy AND keeps you top-ofmind with your referral partners When that so-called "dabbling" began bringing in the dough, Lysak says she was hooked. Her home sales doubled. She is expected to hit $4 million this year. And remember, that's in a bad market.

The Perfect Facebook Business Page!

Professional pages have: a) Your Listings b) Lead Capture forms c) Automatically update Market Data d) Display testimonials e) MLS Search f) Link to your website/blog g) Links to your best vendors h) Your contact info i) A unique web addresss j) Helpful resources k) Apps from zillow, trulia if necessary

***Stand out in listing presentations!!!

Facebook Business Page: The way to fully realize the benefits of being on Facebook!

How To Promote Your Facebook Page 1. Put a link to your page in your email signature (http://www.facebook.com/craigtashjianmortgage ) 2. Send an email announcement to your database announcing the new page 3. Include your facebook web address on your marketing materials, listing presentation, post-cards etc 4. Get people to comment on or like your posts so their sphere will see you! Also share other peoples posts! 5. Send a direct mail piece to your past clients and list asking them to Like the page. You are not a celebrity! It takes time and consistency to build an interested, responsive base of fans.

How Does Hingham REALTOR Tricia Powers have 470 fans and 1000+ views on every post she does?
1. It's not about you! Post 4 Items of Value for others for every 1 thing about you. 2. Make it fun Inject humor. Humor is what gets people to interact and enjoy the page. 3. Post about once a day, but make it useful info. FIND SOURCES OF CONTENT 4. Tell people about your page and have the link on your email signature.

Sources of Content

http://real-estate.alltop.com/ www.patch.com (select your state then town) Local newspapers Your loan officers Your attorneys Other vendors Industry blogs (kcmblog.com) Your company reports www.HouseLogic.com CnnMoney, Yahoo Finance, Wall Street Journal

Trends You Must Follow

In Your Real Estate Business
# # # # # # # # 1 - Make and keep promises. 2 - Be the CEO of your business. 3 - Focus on income-producing activities. 4 - Follow a schedule an master your time. 5 - Profitability is critically important. 6 - Master the Persuasion keywords and phrases. 7 - Put ego aside and be coached or mentored. 8 - Social media platforms as business tools.
www.REICConnect.com

1st Group Ever to access Like Us to search for homes!

Choose Standard or Advanced Page

Purchase on www.FanPagesforRealEstate.com

Schedule consultation with Facebook Designer Ryan Staples

Email Ryan your logo, info, testimonials, etc.

Take Ryan 1-2 weeks to design the page for you review

Review the page for accuracy and approval

We make the page live and do a training call to show you how to use it and start promoting it.

Also collect any instruction docs you need. Get access to 1 month of coaching webinars with Jarred Alexandrov.

Thank You!

www.REICConnect.com