Professional Documents
Culture Documents
Introduction
SKUs).
Food Retailers
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Assortment
Average
Average
40-60 Low
Shallow
10-15 Low
Shallow
1-2 High
Average
CONVENTIONAL SUPERMARKETS
Self-service food store offering groceries, meat and produce with
CONVENTIONAL SUPERMARKETS
Typically, every day prices in these supermarkets are lower than
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HYPERMARKETS
Hypermarkets are large stores with a combination of food and
general merchandise.
Hypermarket sells items ranging from groceries, hardware, sports equipment, furniture, computers and electronics. It will have deeper assortment Typically, hypermarkets will be deep discounters
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WAREHOUSE CLUBS
A warehouse club is a store that offers limited assortment of food
WAREHOUSE CLUBS
Warehouse clubs have 2 types of members- wholesale members
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CONVENIENCE STORES Convenience stores provide a limited variety and assortment of merchandise at a convenient location
Typical store size would be 2,000 to 3,000 square foot with speedy checkout.
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Variety
Broad Narrow Narrow
Assortment
Average to Shallow Deep Very Deep Very Deep
Price
Low High Low Low
SKUs (000s)
In lacs 5 20-40 20-40
Home Narrow Improvement Centers Department Stores Drug Stores Broad Narrow
100-200 3-15
100 10-20
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DISCOUNT STORES
A discount store is a retailer that offers a broad variety of merchandise at low prices (hypermarkets are also called as Discount stores)
They offer both private labels and national brands, but these
brands are less fashion-oriented than brands in departmental stores.
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The most significant trend in discount store retailing is the Walmart-led push toward hyper-markets that carry grocery items. Being a one-stop shop, discount stores face competition from all
SPECIALTY STORES
A Specialty store concentrates on a particular merchandise (Eg. Electronics items). They have a deep assortment but very little variety.
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CATEGORY SPECIALISTS
Category specialist can be considered as a sort of discount specialty store. They are also called as Category Killers. By offering a complete assortment in a category at low prices, category specialists can kill a category of merchandise for other retailers. Department stores and full-line discount stores located near category specialists often reduce their offering in the category because consumers are drawn to the deep assortment and low prices at the category killer.
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Its a category specialist offering equipment and material used to make home improvements. The largest U.S. home improvement chains are Home Depot, Menard and Lowes. While merchandise in home improvement centers is displayed in warehouse atmosphere, salespeople are available to assist customers in selecting merchandise. Since the needs for home improvement merchandise vary considerably across the country, there are opportunities for differentiation.
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DEPARTMENT STORES
They are generally the biggest in terms of both size and number of SKUs. They carry a broad variety and deep assortment. In some situations, departments in a department store or discount store are operated by an independent company (Leased department or concessionaires) Departmental stores are known for their strength in fashion or branded merchandise. To create excitement, apparel is displayed on mannequins, attention is drawn to displays with theatrical lightning and lot of salespeople.
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DRUGSTORES
Drugstores are specialty stores that concentrate on health and personal grooming merchandise. Pharmaceuticals often represent over 50% of sales and an even
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OFF-PRICE RETAILERS
Off-price retailers offer an inconsistent assortment of brand-name, fashion oriented goods at low prices. They follow unique buying and merchandising practices.
OFF-PRICE RETAILERS
Due to this pattern of opportunistic buying, customers cant be confident that the same type of merchandise will be in stock each time they visit the store.
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VALUE RETAILERS
Value retailers are those who specifically target low-income consumers and are located in lower-income urban or rural areas and are much smaller than traditional discount stores.
retailers.
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