The Herzberg's two factor motivational theory

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Presented by: Kavita Chaudhari 3 Prashant Gangurde 12 Siddhi Panchamia 21 Divya Singh 33
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INTRODUCTION
Motivation isto process that starts with a physiological or Click a edit Master subtitle style psychological deficiency or need that activates a behaviour or a drive that is aimed at a goal or incentive. Motivation is literally the desire to do things. It's the crucial element in setting and attaining goalsand research shows you can influence your own levels of motivation and self-control. So figure out what you want, power through the pain period, and start being who you want to be. .

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MOTIVATION PROCESS

NEED
(Deficiency) drives)

DRIVES
(Direction)

GOALS
(Fulfilling)

SATISFACTION
(Reduction in

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Motivation Theories

Content/Need Theories

1) Abraham Maslows hierarchy of needs theory. 2) Clayton Alderfers ERG Theory 3) Fredrick Herzbergs Two-Factor Theory
.

Process Theories 4/22/12

HERZBERGS TWO FACTOR THEORY

The psychologist Frederick Herzberg conducted a widely reported motivational study on 200 people. He asked to describe two important incidents at their job. Feedback good or bad. Job satisfaction MOTIVATORS Job dissatisfaction HYGIENE
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HERZBERGS MOTIVATIONAL and HYGIENE FACTORS

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Satisfaction (motivator factor)

The desire to reach our potential drives us to seek growth and provides incentive to achieve.

Involves intrinsic factors Results from personal growth Based on the job content

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Dissatisfaction (hygiene factor)

Causes discontent or disappointment

Extrinsic

factors.

The

environment or context of the job. need to avoid unpleasantness.

The

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Intrinsic vs. Extrinsic Rewards

Extrinsic = Outside

Intrinsic = Inside
Recognit ion Promotions Gifts

Feeling of Job Well Done

Pra ise Salary Increase Stat us

Pride

Sense of Achievement
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Herzbergs Principles of Job Enrichment

Accountability. Assigning proper task. Freedom and authority. Periodic reports available. Introduce challenging jobs. Specialized tasks.

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Four Scenarios ; High M Low M

high motivation low motivation High H few complaints few complaints high motivation low motivation Low H many complaints many complaints
(Motivation = M, Hygiene = H)

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Implications of Two Factor Theory

Adequacy of the hygiene factors to avoid employee dissatisfaction. Work should be stimulating and rewarding. Job enrichment. Utilization of employees skills and focusing.

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LIMITATIONS of TWO FACTOR THEORY

Overlooks situational variables. Assumed a correlation between satisfaction and productivity. Reliability is uncertain. Not free from bias as it is affected from external and internal factors. Ignores blue-collar workers.

Despite these limitations, Herzbergs Two-Factor theory is acceptable broadly. 4/22/12

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