Professional Documents
Culture Documents
Wahaj Ahmed Khan Syed Yawar Raza Naqvi Muhamad Umair Zahid Syeda Sidra Kanwal Rizvi
What is Smart ID
Smart ID is the multi purpose ID card. This project is the initiative to create a unique national id for every Pakistani citizen with the objective of increased national security, managing citizen identity and facilitating e-governance.
Benefits
Core Benefits Synergy effect of standardized documentation. Assist counter terrorism and illegal immigrants & workers. Integration of existing identification systems.
Secondary Benefits Benefits like prevention of fraud and Tax evasions. Financial savings for government.
Other Benefits Use for other organizations like banks for maintaining credit history. Can be used by hospitals, schools and employers.
Smart ID Card
Vision
Mission
Our Mission is to attain an iconic leadership among the success stories of tomorrow
Obviate need for multiple documentary proof Facilitate easy verification Facilitate easy availing of government or private services Serve as basis for e-governance services
Applications
Smart ID # 42101-177481-5
Family Registration
Traveling Registration
Employment
Smart ID Technology
Smart ID cards are designed to be in line with the specifications laid out in ISO/IEC 7816 and SCOSTA. The cards are designed to support a minimum of 300,000 EEPROM write cycles and will retain data for at least 10 years ISO/IEC 7816 is an international standard related to electronic identification cards. ISO/IEC is managed jointly by the International Organization for Standardization (ISO) and the International Electro technical Commission (IEC).
Information Accessibility
Online Systems & Card Readers Different organizations can access the data through online system or if they need information from other departments they have to send the request to concerned department. Card readers will be used by traffic police or on different outlets.
SWOT Analysis
Strength
Comprehensive expertise in the field of information technology For the 1st time in Pakistan a unique multipurpose identification card launched. Easy to handle due to its size similar like ATM or Credit Card. Backed by the Government.
Weakness
SWOT Analysis
Opportunities
Threats
Intrusion attack on database. Political Pressure. Lack of support from different divisions
Citizen
Citizen Information Processing for National ID Call Center Data & Information Hub
Utility Services
Financial Services
Marketing Mix
Product
Smart ID is the combination of different services. Based on CNIC #. Provide convenience. Valid for 10 years. Easy to use.
Price
Marketing Mix
Place
In 1st Phase current target city is Karachi. In 2nd Phase Lahore and Islamabad. 3rd Phase Quetta and Peshawar. 4th Phase other rest of Pakistan. As the product is for national interest we have to put great efforts for counseling with promotions. We use traditional medium and also focus on latest technologies for promoting i.e. Advertisement on www
Promotion
Marketing Mix
Packaging
The card is made of plastic and embedded by a hologram to avoid counterfeiting Dimension is just like a credit card Beautiful background design
Market Segmentation
Geographic
Family
Every member, no age limit even a new born baby. Male, Female, She male
Gender
Market Segmentation
Occupation
Social
All Classes
Target Market
Services
Initially only three Services are provided i.e. NIC, Passport and Driving License in one window. Banking Services Education Services Health Care / Medical Property Services Employment / Business Utilities Traveling Registration
Smart ID # 42101-177481-5