STUDY

ON

CHANNEL

AGENCY

DISTRIBUTION IN FATHIMA

R.Meryl Bert B.Com,MBA

DISTRIBUTION CHANNEL
Marketing channels are sets of interdependent organization involved in the process of making a product or service available for use or consumption.

Manufacturer.Consumer ManufacturerRetailerConsumer ManufacturerWholesalerRetailerConsumer ManufacturerWholesalerJobberRetailerConsumer

COMPANY PROFILE
Roobert and Mr. R.M Viswasan Successful track records Salma agencies

FATHIMA AGENCIES PRIVATE LTD is today an industrial force to reckon with in the field of marketing and distribution of consumer goods and products.

OBJECTIVES
To understand the level of productivity achieved by Fathima Agency through the various channels of distribution used by the company.

RESEARCH METHODOLOGY

The sample size would be 45 respondents. it would include both male and female employees for a descriptive research.

STATISTICAL TOOLS USED Cross-Tab analysis Correlation Test Chi-Square Test Frequency analysis One-sample T-Test Anova test

FINDINGS
The

contribution of each factor for the effectiveness of distribution channel is almost the same having similar mean values. by a small margin, the timely response of the management has made the channel more effective thus resulting in more productivity. factors discussed have a great impact on the effectiveness of the distribution channel.

Though

The

The

best distribution channel offers the maximum productivity for the organization.

The management has done well to maintain the relationship with all the distributors as 95% of them have rated them positively.

More than 70% of the distributors have rated positively over the companys response to the queries and feedbacks. Most of the distributors are happy with the channel of distribution in practice.
Management involvement has contributed most to the effectiveness of the distribution channel having the maximum correlation factor (.314).

SUGGESTIONS

A complain Register can be provided by the company to every distributor in every area so that, retailers/customers can write their problems. More importance should be given to the factors which affect the distribution channel. Serious problems should be brought to the managements attention immediately. Surveys on effectiveness of the service should be taken at regular intervals.

The channel providing maximum productivity can be adopted for all the products.
New channels can be tried to increase the productivity.

CONCLUSION
Type

of outlet and type of product being distributed. profit distribution channels which yield more

Specific

No

much difference in the productivity gained through the different channels. is given more to the timely response and delivery then profit

Importance

BIBLIOGRAPHY
Books

THE MANAGER'S GUIDE TO DISTRIBUTION CHANNELS- Linda Gorchels, Edward Marien THE CHANNEL ADVANTAGE- Lawrence Friedman MANAGING CHANNELS OF DISTRIBUTION - Kenneth Rolnicki

Websites

www.proquest.com www.wikipedia.org www.slideshare.net www.citehr.com

News papers

Business Line The Hindu

THANK YOU