Professional Documents
Culture Documents
THINK DIFFERENT
Software
- Mac OS X, Mac OS X Server, Quick Time, i Life, i Work, Logic pro, Cinema Display etc.
Consumer Employees
Retail
stores - 183
Porters 5 forces
Windows OS and media player for playing music and video (Microsoft) Competition to Mac OS X (Linux)
Streaming audio and video with v-cast (Verizon) On-demand online services (similar to i-tunes) New entrants with disruptive technology (The next Google)
Suppliers of processors and computer memory (IBM, Intel) - High Strategic alliance/supplier of Mac (Microsoft) Supplier of TV and movies (Disney, ABC, Fox, Sony)
Customers share music using peer-to-peer networks without paying for music (Ares, Lime wire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles. But many Loyalists (Niche class).
Satellite radio for music (XM, Sirius) Entertainment media and music (XBOX, PS2)
Competitor Environment
High Competition Share of Dell and HP Microsoft and Intel-Leaders of Software, ardware Phone Industry- Sony, Nokia, Samsung
Competitor Environment
Differentiation Strategy
Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation
Sustainable Competitive Advantage
Mac
FF
Focus On Education
C o n v e r g e n c e
eMac
Music Strategy (iTunes)
Lifestyle Strategy
Adding Value
iMac
Strengths
Branding Innovation Differentiated Product Superior Quality Retail Strategy
Weaknesses
Less Penetration
Cannibalization
Opportunities
High growth potential. Line Extension. High Potential music phone market Strategic Alliances
Threats
Competition Substitute Products Threat of Suppliers
Ansoff Matrix
Existing Products New Products
Existing Markets
Macbooks, iStation
New Markets
Ipod, iPhone
iTunes
BCG Matrix
STAR PROBLEM CHILD
I-PHONE APPLE MAC BOOK Ipod CASHCOW DOGS Apple TV Mac Mini
GE Matrix
Strong
Smart Phone Market- I Phone
Medium
Weak
Apple software's
High
Medium
Market Attractivene
Low
Business Strength
Acquisitions
Emagic in 2002 -To acquire knowledge and skills about Music software
Strategic Alliances
1. Apple Disney - To reduce losses of standalone istore and Disney outlets - To improve the Disney store experience 2. Apple Microsoft
THANK YOU