FACTORS THAT INFLUENCED FASHION TRENDS AMONG STUDENTS IN UITM PERAK

PREPARED BY: FATIN NUR HANISAH (2010551955) NURUL AQILAH (2010504147) SHARIFAH NURULAIN (2010538563) UMMU MAISARAH (201096155)

LITERATURE REVIEW

LIMITATION OF STUDY

PROBLEM STATEMENT

INTRODUCTION

SCOPE OF STUDY

OBJECTIVES OF THE STUDY

SIGNIFICANT OF THE STUDY

INTRODUCTION
Have been followed widely among students. For certain people it could build their self of confidence. Most of all fashions are about being comfortable with yourselves. It's a way of measuring a mood that can be useful in many aspects, culturally, socially even psychologically. Shouldn't be taken too seriously or you will lose the fun out of it.

LITERATURE REVIEW
For more than a decade, fashion trend has gripped the imaginations of many people. As humans, we naturally compare the circumstances of our lives against the circumstances around us. This is in essence how trends form even today. But many of you are probably asking, "what is actually related to fashion trends? admiration or envy There are many factors that influence the fashion trends among students, such as celebrities, advertisements, media and etc.

PROBLEM STATEMENT
Most of UiTM Perak students are trying too looking chic, fabulous, and being more confident to attend class. Hard to define the types of fashion among the students like to wear.

OBJECTIVES OF THE STUDY

To investigate the factors that influenced fashion trends among students. To show the type of fashion trends those are most chosen among students. To explore the current and near future fashion that may affect the students choice. To find out the existence of fashion investors opportunity in fashions market condition that has been created by UiTM Perak students.

SCOPE OF STUDY
The preference of students toward any fashion trends. Does the students perception whether they are fashionable or not. The limitation in spending money for fashion every month

RESEARCH METHODOLOGY
Population:10,000 students Selected sample: 50 students The research instruments: 1st - primary data Data collected: via 50 sets of questionnaires distributed randomly Respondents : 25 male, 25 female Research procedure: the questionnaires were distributed at various locations - the entrances to the library, FSPUs Cafeteria, bus stop and also Uptown cafe. Data analysis: interpret and analyzed the data by using Microsoft Excel.

FINDINGS AND DISCUSSION

TYPES OF FASHION THAT UITM PERAK STUDENTS PREFER

10%

12%
RETRO FASHION FUNKY FASHION MODERN CLASSIC

38% 40%

TRADITIONAL FASHION

FREQUENCY OF STUDENTS WEARING THIS TYPE OF FASHION

NONE 4%

A FEW TIMES 20%

ALWAYS 24%

SOMETIMES 52%

CONSIDERATION OF STUDENTS ABOUT FASHIONABLE ON THEMSELVES

YES

52% 48%
NO

LIMITATION IN SPENDING MONEY FOR FASHION EVERY MONTH

12% 14%

RM50 - RM100 RM101 - RM150

40%

34%

RM151 - RM200 RM201 AND ABOVE

FACTORS INFLUENCED STUDENTS ON FASHION TRENDS

PERCENTAGE

50
40 30 20

40% 34%

12%
10

12% 2%

CELEBRITIES

MEDIA

FRIENDS & FAMILY

PROMOTIONS

ALL OF ABOVE

FACTOR INFLUENCE

CONCLUSION
Purpose - to help the students in identifying the factors which can help the fashion designer and the businessmen to attract more students to buy their products. Help those students who want to organize their financial effectively. Mostly chose funky fashion as their first choice either than retro, modern and traditional. The result indicate that friends and family influenced more in their fashion styles.

RECOMMENDATIONS

Students should get a quick update on new-season trends from accessible sources such as magazines, internet, articles, advertisement and others.

The fashion classes should be organized by the department of fashion to give the tips and guidance to students in order to indicate the right styles for them.

REFERENCES
INTERNET

Keita, K. (2011). Style Basics: Create Your Style. Retrieved March 18, 2011, from http://www.videojug.com/interview/style-basics-2 Olympio, I. C. (2007). How celebrities can alter fashion trends? Retrieved March 25, 2011, from http://www.helium.com/items/275783-howcelebrities-can-alter-fashion-trends

THANK YOU ^__^