Retail Project

Sample

Topic
From Name of the student Semester MBA School Of Management Nehru College of Engineering and Research Centre Pampady, Thrissur To

Merchandise Assortment for Apparel Outlets and Retail Counters in Chennai to Cater to Customer Preferences
Mam/Sir Name Lecturer Department of MBA School Of Management Nehru College of Engineering and Research Centre Pampady, Thrissur Respected Madam,

Sub:-Request for the approval of SYNOPSIS

I wish to do my major-project in Place on the topic A study on the buyer behavior of HYUNDAI SANTRO Xing with special reference to Company name., Place. The synopsis is enclosed herewith. I hereby request you to approve the proposal.

Thanking You Yours truly,

Student Name

Encl :-Synopsis

Objectives
Primary Objective of the study Understanding the merchandise assortment planning concept and process adopting by apparel outlets at Chennai. To study about customers preferences towards it.

Associated/secondary Objectives To know about the factors influencing inventory management decisions of different apparel outlets. To study competition between apparel industry and strategies followed by them to overcome from it. Grasping the knowledge about how customers take these decisions taken by retailers and its then their response towards it. Analyzing that difficult situation of operating business for apparel outlets in quick- changing market conditions, competition and entry of big giants in this segment. And apart from these all stated objectives my first and foremost objective was to acquire the practical knowledge about the Merchandise Assortment Planning like how these retailers do this process for their survival and how they fulfil demands of customers.

BENEFITS TO THE STUDY To Self- Knowledge earning. Gaining practical exposure to Merchandise Assortment Planning. Gain knowledge about customer preferences. ii. To company- This report will be beneficial for companies and outlets too because from this report they get to know about their customers preferences. From this report they will get the knowledge about required changes in their strategies and customer base. iii.

 To customers- They will get to know about retailers strategies and their work process. From this report they can say their views and their opinions about these retailing strategies, so it is beneficial for them to make all required changes in system

RESEARCH METHODOLOGY
RESEARCH DESIGN Research design essential because it facilitates the smooth flow of various research processes. In order to get the appropriate results on a clearly defined research topic, the design chosen by the research is exploratory in nature. Exploratory studies: This research is carried out to make the problem suited to more precise investigation or to frame a working hypothesis from an operational prospective. It is not used in case where definite result is desired as in our research case where only impact is to be studied. This research was conducted using both qualitative and quantitative technique.

 As a part of exploratory studies the secondary data is being collected since this topic is very highlighted in all over India and the sector growth is also very rapid. On the basis of that in Chennai context this research is an attempt to know the perception of Chennai people and the apparel store retailers.

 RESEARCH METHOD After developing an appropriate research plan, it is important for the researcher to select a proper research method. For this research, the research method chosen by the researcher are secondary data and survey methods. a) Primary data: These are those data which are collected afresh and for the first time, and thus happen to be original in character. Researcher would be using the structured questioners. b) Secondary data: These are those which have already been collected by someone else and which have already been passed through the

statistical process. The researcher have collected it from the sources like internet, published data etc. Surveys: This is a research technique, which is used to gather information from a sample of respondents by employing a questionnaire. These surveys will be conducted among the: Apparel store retailers, Customers,

 SAMPLING PROCEDURE Sampling is generally a part of the research design but is considered separately in the research process. Sampling is a process that uses a small number of items or a small portion of a population to draw conclusion regarding the whole population. For this research the sampling method chosen is simple random sampling and Convenient Sampling

 Since in Chennai, only few organized apparel outlets is their so the unorganized retailers also being chosen for interviews and customers are chosen at random. Sample Size: Sample size is around 5 for apparel outlets to study their merchandise assortment planning and 90 for customers to understand their preferences, 5 for Experts interview totally 100. Sampling Unit: Colorplus, Derby, Raymond, Spykar and Adidas

 Sampling Area: Chosen Chennai. DATA COLLECTION After preparing a suitable sample, the researcher collects the data from the units in this sample. As stated above that research method which is used in the research comprises of surveys therefore data collected is of primary in nature and partly secondary since secondary data also be taken.

 EVALUATING AND ANALYZING THE DATA. This step includes editing, coding, tabulation and processing of collected data. The Schedules are required to be edited during the field survey for necessary corrections. After the survey was complete they are required to be checked again for completeness, accuracy and uniformity. The next step was coding. Different categories were identified into which responses are classified. Then tabulation was done. Data was sorted into different categories and numbers of cases that belong to those categories were counted.

 LIMITATIONS OF THE STUDY Time constraint- The major limitation of this project is the time period for this thesis because it is not possible to look in to each and every aspect of Merchandise Assortment Planning in such a short span of time.

 Because all research is related to Chennai city only and here a limited scope is available for these types of studies. Sample for the study taken is of only 100 consumers. Which can also act as a constraint in the study People whom data will be collected can be biased on some time and because of lack of awareness and lack of knowledge people can give wrong opinions. Since the results will draw on the basis of Information which will be provide by the respondents; chance of response error might possible. Disinterest of customers may generate non response while collecting data.