By: ARADHANA DIXIT MBA FM

INTRODUCTION
Bata Shoes (Czech:

owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, operating 3 business units worldwide Bata Metro Markets, Bata Emerging Markets and Bata Branded Business.

Baa or Baovy zvody) is a large, family

It has a retail presence in over 50 countries and production

facilities in 26 countries. In its history the company has sold more than 14 billion pairs of shoes.

HISTORY
Bata first established itself in India in 1931 and commenced

manufacturing shoes in Batanagar in 1936. At that time the Bata Shoe Organization was headquartered in the Czechoslovak town of Zlin, the residence of Tomas Bata, the founder of the Organization.
Operations were expanded throughout India with the

establishment of factories in different states and the rapid growth of the distribution channels to allow the Company's products to reach consumers in every town across India. Bata India remains today India's biggest manufacturer and marketer of footwear
Starting operations as a private company, Bata India is today

traded on the Kolkata and Mumbai Stock Exchanges

Popular Brand
Bata is a household name in India and is the undisputed leader in footwear technology. It manufactures and markets footwear for every walk of life. It is the first Indian company to introduce shoes using latest technology under its brand "Bata Tech". Among its newest collection of technogy in Men's shoes are "Wind" with in-built air-circulation technology, "Antishox" with shock absorbing technology and "Flexible" the most bendable shoe with in-built comfort feature and "Comfort" for women have become breakthrough products in footwear industry.

BATA TODAY
Bata has a worldwide reach, with operations across 5 continents managed by 4 regional meaningful business units (MBUs). Each unit benefits from synergies specific to their environment, such as product development, sourcing or marketing support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the market place and seize potential growth opportunities. Bata's strength lies in its worldwide presence. While local companies are selfgoverning, each one benefits from its link to the international organization for backoffice systems, product innovations and sourcing. Bata today Serves 1 million customers per day Employs more than 40,000 people Operates 4,600 retail stores Manages a retail presence in over 50 countries Runs 40 production facilities across 26 countries Bata's 4 Business Units: Bata Europe, Lausanne Bata Asia Pacific-Africa, Singapore Bata Latin America, Mexico Bata North America, Toronto

OVER VIEW
Founded in 1894 in Czechoslovakia, the Bata Shoe organization has since revolutionized the shoe manufacturing industry. Today the Bata Shoe Company is the worlds largest manufacture of footwear, with operations throughout 100 countries. The Bata Shoe Organization has built a wide line of footwear. One such brand is Bata Industrials, which is one of the worlds leading brands of specialized occupational safety footwear and socks with a wide range of products designed for different industries and work environments. Bata Industrial's line of foot protection is specially designed for industries such as gas, oil drilling, poultry and food processing plants, petrochemical industries, fish processing, construction, canneries and the Hazmat industry. Levitt-Safety Limited in partnership with Bata carries wide range of foot protection products. Talk to us about your specific application and we will be have the styles and sizes in specialty safety footwear that you need to get the job done. Additional styles and sizes are available.

With more than eight renowned brands, which include Hush Puppies, Marie Claire, Bubble Gummers, Power, we cater to a wide range of choices all over the country. Hush Puppies are one of the world's most comfortable shoes designed for both men and women. Marie Claire is for today's fashion conscious women who love shoes, which match their colourful and vibrant wardrobe. That's not all. For those who want a tough shoe that can weather any storm, we have Sandak to suit their needs. Weinbrenner is simply meant to take you outdoors. With them on you can be rest assured about their rugged character and durability. Kids can take their pick from Bubble Gummers. Power is all about athleticism, for those who love sports and enjoy sporting activities

BIL (Bata India Limited) exports around 3 million pairs of shoes and other footwear annually, primarily to Western Europe, MiddleEast and Far-East markets. Majority of the export is Canvas shoes under leading private labels to customers in the United Kingdom and France. Men's leather shoes are sold to established retailers in Europe, MiddleEast and Far-East.

Dealers
Wholesalers Industrial / Institutional DSP - Dealer Support Program Department Store

Comfort

Flexible

Wind

breakthrough product in women's footwear.

It uses dynamic spring pads that act as cushion for your feet.

Inspired by Chinese reflexology,

it has an in-built air circulation technology that allows your feet to breathe and ensures that you stay fresh a.m. to p.m.

SHARE MARKET
BATA SHOE MARKET VALUE Bata India is trading 4.06% higher at BSE. Currently the shares are trading at Rs 215.25 compared with its previous close of Rs 206.85. A total of 5,69,508 shares have changed hands at BSE. (03:29 pm) Bata India, the country`s largest manufacturer and marketer of footwear products, is planning to open 200 stores in 3 years. It is learnt that the company is in talks with major players including hotels. The company managed by four regional meaningful business units (MBUs), plans to continue its focus on shoes . The construction on `Bata Nagar` is believed would begin by year end-2006. The stock has shown a rise of 5.41% over the week and

Wide product assortment

CUSTOMER SERVICE

Bata Collections target a wide range of customers and offer an excellent pricequality ratio. Batas exclusive models along with national and international brands are carefully selected and updated in response to market demand. Personalised service Qualified and enthusiastic sales associates who take customers satisfaction at heart. Clear product merchandising Easy-to-shop store layout with clear product display by category and by style. Guaranteed customer satisfaction In any Bata in the world we repair, exchange or refund any products with defects. We exchange or refund on unworn merchandise if you change your mind.* *Proof of purchase is required for refunds.

REVENUE CURVE for bata india

 The total revenue

total cost method relies on the fact that profit equals revenue minus cost, and the marginal revenue marginal cost method is based on the fact that total profit in a perfectly competitivemarket reaches its maximum point where marginal revenue equals marginal cost.

REVENUE CURVE
year 2007 sales 794.82 profit 40.15

2008
2009

890.79
987.44

47.44
60.74

2010
2011

1091.92
1266.43

67.23
95.35

REVENUE CURVE
5000 4500 4000 3500 3000 MARGINAL REVENUE 2500 2000 1500 1000 500 0 1 2 3 4 5 TOTAL REVENUE YEAR

SUPPLY AND DEMAND CURVE for bata india

SUPPLY CURVE
YEAR 2007 2008 2009 2010 2011 PRODUCTION 306549 324781 349267 374291 417355

SUPPLY CURVE
450000 400000 350000

300000

250000 PRODUCTION(SUPPLY CURVE) 200000 YEAR

150000

100000

50000

0 1 2 3 4 5

DEMAND CURVE
YEAR 2007 2008 2009 2010 2011 PRICE 794.82 890.79 987.44 1091.92 1266.43 QUANTITY 1192713 1477217 1894322 2336215 2992574

DEMAND CURVE
3500000 3000000 2500000

2000000 QUANTITY(DEMAND CURVE) PRICE 1500000 YEAR

1000000

500000

0 1 2 3 4 5

REGRESSION
A statistical measure that attempts to determine the strength of the relationship between one dependent variable (usually denoted by Y) and a series of other changing variables (known as independent variables).

REGRESSION
YEAR 2007 2008 2009 2010 2011 X 1 2 3 4 5 15
Y(SALES) XY
X2

794.82 890.79 987.44 1091.92 1266.43

5031.4

794.82 1781.58 2962.32 4367.68 6332.15

16246.55

1 4 9 16 25 55

Y = Xa + b X2 XY = a X+b X2

5031.4= 5a + 15 b (eq.1) 16246.55= 15a + 55b (eq.2) (by substituting both the equations, we get) B = 115.35 A = 660.56 Now, put both the values in the equation, Y = 660.56+115.35x For the year 2012, x = 6, Y = 660.56+115.35*6 Y = 1352.66 So, the sales forecast for the year 2012 is 1352.66

Monica Pignal / Chairperson of the Board of Administrators of the Thomas Bata Foundation

Irena Ondrov / ViceMayor of town Zln

Michael Jansk / General Director Baa, a.s. Czech Republic

Pavel Telika / Deputy Minister of Foreign Affairs of the Czech Republic Yvona Ulmanov / HR Director, Barum Continental

Ji Filipec / Thomas Bata Business Academy in Zln

AWARDS
Bata India is one of the top ten brands

according to a recent survey by A & M. The company has won the third annual Images Fashion Award for the most admired footwear company in 2003.
Superbrands Council, comprising captains of

Industries, has selected "Bata" as one of the Superbrands in India. The selection was largely based on criteria such as the brands mind dominance, goodwill, consumer loyalty, trust and emotional bonding.