Professional Documents
Culture Documents
Core Businesses:
2. E-Dictionary
3. Original Design Manufacturing
(ODM)
Instant-Dict
Xplore G88 brand
Xplore G18
Situation Analysis
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Revenue Breakdown
15%
51%
34%
Smartphone
ODM Electronic Products
Electronic Handheld Products (e-dictionary)
Situation Analysis
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
2. North America
Time Limitation Asia-Pacific
Region
3. China
4. Asia-Pacific (excl.
3G Anticipation
China)
3G Anticipation Enter
1. Enter
2. Not Enter
I. OS Selection
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Linux
Good Sense Compatibility:
Strategy •Suitability for Smart Phones
OS Selection
•Advanced User Interface
•Multi-Tasking Functions
Microsoft WMS •Flexibility
Geographic
•Compatibility for 3G
Market
Asia-Pacific Long-Term Potential
Region •Support of OS Developers
•Applications Availability
3G Anticipation
•Strategic Alliance
Enter
Vs.
I. OS Selection
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Good Sense
Strategy Rationale for Selecting
OS Selection
Microsoft Mobile
Windows
•Suitable for “PDAphone” – Emphasis on
Functions
Geographic
Market
•Point of Differentiation from Smart Phone
Asia-Pacific Brands
Region
•Added Value: Compatibility with users’ PCs
3G Anticipation
•More Operators Joining Alliance
Microsoft WMS
Others (18.4%) = 2nd-tier Smart Phone Market
2nd-tier Smartphone Market
•Handspring Treo XPLORE
Geographic
Market “Good Value for Money”
Asia-Pacific •Palm One
Region Leverage Core Competencies
•Fujitsu -Product Design
-Innovative
Price Features at Competitive
•Pantech
3G Anticipation Target
•Lenovo
-Students to young working adults
Enter •Xplore -Function-oriented
Conscious) (not Brand
Nokia
RIM
Samsung
Sony Ericsson
Motorola
Others
II. Selecting Geographic
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司 Region
Geographic
Market
GSL’s XPLORE = 1.69 Users
Asia-Pacific
Region
Market
3G Anticipation Share =
0.47%
Enter
HK, Taiwan, Malaysia,
Singapore, Indonesia,
Philippines and
Thailand
Market Potential in Asia Pacific Region by 2009 (in Millions
3G Anticipation
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
23.82%
3G Anticipation
46.55%
Enter
2G
2.5G
3G
29.63%
Source: Reuters
3G Anticipation
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Sustainable
Developme
nt
Customer
Confidenc
e
Government
Collaboration
Issues Are Solved
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Presentation Slides
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Back-up Slides
3G Penetration
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
60%
50%
40 Vanilla
40%
% Feature Phone
31 SmartPhone
30%
%
22
20% %
13
10% 6% %
2%
0%
2003 2004 2005 2006 2007 2008
Nokia
RIM
Samsung
Sony Ericsson
Motorola
Others
1000
900
800
700
Electronic Handheld Products
HK $ (‘m)
600
ODM Electronic Products
500
Pager and Other Products
400
SmartPhone
300
200
100
0
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st
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al
al
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as
as
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tu
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tu
tu
ec
ec
re
re
c
r
(a
(a
(a
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(a
(a
(fo
(fo
(fo
(fo
98
99
00
01
02
03
04
05
06
07
19
19
20
20
20
20
20
20
20
20
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
1,114 1,123 1,407 1,613 978 1,147 1,602 1,962 2,294 2,418
0.20%
2.30%
3.60%
Other Asian Markets (including
Japan)
10.10% The People's Republic of China
(besides HK)
12.90% HK
N. America
Europe
70.90%
Middle East
Drawbacks:
2. Lack of flexibility due to the strict
parameter
3. Resistance from handset OEM
‘Xplore’ with 3G
Marketing tactics to implement :
3. Advertisement (magazine, media)
4. Distribute through network operators
5. Product Placement (Movies)
Why not focus on Europe
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
European Market
-Nature of Market – Sold Through Network Operators
takes effort to push through the network
-Previous models released G88 did not achieve good sales
-Currently, penetrating through “Original Design Manufacturing” - ODM for
Nokia
-Lack Market Knowledge
-Proximity and Control Considerations
Why not focus on China
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Chinese Market
-High Barriers to Entry
-Telecommunications heavily protected industry
-CEPA agreement emphasizes on the service industry – wait till it extends to
manufacturing
-Most phones users use Vanilla phones
-Intensified Competition anticipated from Local Players
GROUP SENSE (INTERNATIONAL) LIMITED
ODM Plans
權智 ( 國際 ) 有限公司
Chinese Market
-Continue ODM business model
-Currently no right to market in China
-achieve 0.3%-0.5% market share in Mainland Mobile Phone market
GROUP SENSE (INTERNATIONAL) LIMITED
ODM Plans
權智 ( 國際 ) 有限公司
Chinese Market
-Continue ODM business model
-Currently no right to market in China
-achieve 0.3%-0.5% market share in Mainland Mobile Phone market
Human Resource Plan
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
Chinese Market
-Continue ODM business model
-Currently no right to market in China
-achieve 0.3%-0.5% market share in Mainland Mobile Phone market
GROUP SENSE (INTERNATIONAL) LIMITED
E-Dictionary Plans
權智 ( 國際 ) 有限公司
Chinese Market
-Continue ODM business model
-Currently no right to market in China
-achieve 0.3%-0.5% market share in Mainland Mobile Phone market
Why collaborate with Network Operators in
GROUP SENSE (INTERNATIONAL) LIMITED
權智 ( 國際 ) 有限公司
3G
Positioning and Competing in
GROUP SENSE (INTERNATIONAL) LIMITED
the 2nd Tier Market
權智 ( 國際 ) 有限公司