Presented BY: Nakul Saini 10903140

Comparative study between fruit juice brands with special context of Tropicana and real fruit juice brand At VARUN BEVERAGES Greater Noida

Varun Beverages Ltd.

Its a R.K. JAIPURIA GROUP COMPANY. The group is a largely diversified rising group having interest in Soft Drink Bottling, Restaurant chains under the Brand name of Pizza Hut and Tricon & Creambell Ice Cream manufacturing, power project, Export and many other projects. The VBL plant was established in the year 1995 in Greater Noida. It was the first plant to start its operation in the Greater Noida Industrial Development Area. The companys mainly operate the Bottling and marketing of Pepsi Cola Brand.

AIM
The main aim of VBL Greater Noida plant is to provide soft drink to the people of India in its assigned territory, which is helpful in keeping cool their mind. The aim of this company is also to provide full satisfaction to the customers. And most importantly, through a range of customer relevant product manufactured with care and quality in a fully hygiene environment.

QUALITY POLICY Deliver the best product in the market place The highest Quality The best Tasting

Dabur
Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders. 3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD). VISION "Dedicated to the health and well being of every household.

SWOT ANALYSIS
STRENGTHS: Century Old Company Established Brand Ayurvedic/ herbal Product line Leader in Herbal Digestives where the product has 90% of the market share Innovativeness in Promotions WEAKNESS: Profitability is uneven across product line

SWOT ANALYSIS (contd)

OPPORTUNITIES: Extend Vatika brand to new categories like Skin Care and body wash segments Launch several OTC brands Southern India Market Exploring new geographical areas- local as well global Oral Care Segment Launching new Products like Hair oils, Herbal and Gel Toothpastes etc.

SWOT ANALYSIS (Contd)

THREATS: Competition in the FMCG sector from well established names Other fields of medicine- Allopathic and Homeopathic Markets where Herbal products are not recognized.

Dabur Real Juice

Ral has been the preferred choice of consumers when it comes to packaged fruit juices, which is what makes India's No. 1 Fruit Juice brand. Today, Ral has a range of 14 exciting variants - This large range helps cater different needs and occasions and has helped Ral maintain its dominant market share. Made from best quality fruits, Ral does not have artificial flavours and preservatives, and offer your kids not just great taste, but also FRUIT POWER -

PEPSICO
Pepsi was founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated Pepsi-Cola. Today, Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters.

Mission and Vision

At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Mission Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. Vision Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Some products
All Sport Aquafina Caffeine-Free Pepsi Crystal Pepsi Diet pepsi Gatorade Izze Jazz Josta Miranda Mug Root Beer Kas Tropicana Twister Tropicana Product Moutain Dew Pepsi Blue Slice Propel Fitness Water So Be Storm Teem Pepsi Max Pepsi Cappuccino

Swot Analysis
Strengths1. Believe on the customer satisfaction.
2. Record revenues and increasing market share 3. Great brands, strong distribution, innovative capabilities. 4. popular with younger people, wide array of brands

Weaknesses1. No provision for regular replacement of damage of bottles. 2- Distribution is not proper so we can say not justified .

Opportunities1. water related products, non-soft drinks, energy drinks 2. Increase the coverage areas.

Threats1. Disributors are reducing in Noida city. 2. Constant competition with coke. Olympic branding from coke.

Pepsico Tropicana
Tropicana, the strongest name in juices, extends the PepsiCo portfolio of brands with plenty of nutritious, high-quality flavors. Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. The Dole brand name is licensed from Dole Food Company, Inc. Tropicanas Trop50 is a refreshing juice beverage that offers 50 percent less sugar and calories, and no artificial sweeteners. Trop50 uses PureVia, a zero-calorie, all-natural sweetener derived from the stevia plant and is a good source of Vitamin C and E.

OBJECTIVE OF THE STUDY

To study the brand awareness toward the Tropicana and Real fruit juice brand. To study the parameters which mostly affect while purchasing the Tropicana and Real? Fruit juice brand. To study the satisfaction level toward the Real and Tropicana fruit juice brand. To compare the Tropicana and Real fruit juice brand.

Comparison between real and tropicana

Vision To become worlds premier beverage industry and thereby creating healthy financial rewards and growth Vision To provide largest range of refreshing, preservative free fruit beverages for the health and well being of every household

COMMITMENT
Promoting health & wellness Focus on product reformulation

COMPETENCY
Strong product portfolio Developing niche business Ayurvedic foundation

MARKET SHARE
It has more market command as compare to real (approx 63%)

MARKET SHARE
Its market share is about 57% as per last year end.

PROMOTION
Above-the line & below-the-line Promoting as a health drink

PROMOTION
Novelty in concept-mixology Promoting Juice as social drink Customized juices.

 Energy balance=calories in calories out Small, strategic and tuck in acquisitions leading to organic growth Strategic alliance with vendors/Agro-industries. CUSTOMER NEEDS Fun for you products towellness products & Addresses safety needs.

Substitute for carbonated beverages Entering the choice set by increasing the product length Collaboration with hospitality industry/work place. CUSTOMER NEEDS Preservative free drink Various flavors & variants.

 It is more variety seeking and health seeking. It has a smart sport symbol for identifying healthier lifestyle product. Its price is higher than real juice. It is made up of 80% of fruit pulp. Low sugar/low fat/low beverages Committed to support active lifestyles

It is configured as less health seeking. For varied consumption needs and occasions it offers multiple pack sizes. It s price is less. It consumes less fruit pulp. Great taste and wholesome nutrition & preferred as Complete family package

Research Methodology
Sample data collection This survey is as conducting in the context of retailer and consumer of Tropicana and Real fruit juice in Noida city. Research design The research design is descriptive in nature with survey method being used to complete the study. Because under this we already created the hypothesis and we simply tried to find out that our taken variables of market of Noida city Able to satisfy their retailer and consumer. Sample technique Used random sampling. Hypothesis formulation It is basically a presumption which researcher use when they do research they are two type: Null and Alternative

Data collection The data collection would be: PRIMARY DATA : Questionnaire SECONDARY DATA : Journals, Internet, news paper etc. Sample design Retailer and consumer of Noida city are including under this research and tell their satisfaction level. Sample size Sample size is going to be100 respondents of retailer and 100 respondents of consumer. Sample element Individual retailer and consumer are sampling element. Data source Both Primary and Secondary source of data would be used .The major type of information is used from primary data. Tool for data analysis We will be using the applicable tools and techniques of SPSS as per required with time.

FINDINGS
For Consumers
In this study 70 % male and 30% female respondents are part of my target population and they help me to fulfill my questionnaire from different area of Noida city.

In this study 10% respondents are of below 18 age ,60% respondents are between 18-25 and 30% respondents are above 25.
In this study 40% respondents are aware about Tropicana juice,35% are aware of Real and 25 % of other. Maximum respondents are aware about Tropicana juice so Tropicana have a good awareness in Noida city. 35% respondents know their fruit juice drink through news and magazine and 30% respondents have knowledge through hoarding and banners so I found that distributor had capture on hoardings and banners and news and magazines for attracting the consumer in Noida city.

 45% respondents are buy juice for their self, 28% for children ,25% for family and 2% for social occasion so we find that most of consumer are buying juice for himself.
45% respondents are like to buy 200-250 ml. juice pack ,12% like 300ml. So small pack is selling in big number in Noida city. Mostly respondents are give rank 1 to Tropicana, real ,slice, and Maaza, rank 2 has gone to real and frooty and rank 3 is for Appy.

According to this data 65% respondents are influencing through advertisement, 35% respondents are not influencing through advertising.
55% respondents are with Tropicana juice brand,20% accept that it is a poor brand but 62% agree that real is a good juice brand. some people are not agree with real juice brand. Most of 54% respondents are wants improvement in the taste of the Tropicana juice brand.

For Retailers
50% respondents are selling the juice brand from last 1-2 years,35% are selling juice brand from last 6-12 month and 10% are selling from last 6 months and 5% are selling from less than 6 months. 55% retailers get information through distributors about juice brand,30% are know about the brand through advertisement. 75% retailers are happy with Tropicana service but 25% said that service provided by distributor doesnt match their expectation. But in real juice brand 40% retailers are happy but 60% said that service provided by distributor doesnt match their expectation. so Tropicana is best as comparison to real. 45% retailers accept that price is best convenience for increasing the sales volume of Tropicana. some are preferred to scheme and service. But price is the main factor which play a crucial role in increasing the sales volume.

SUGGESTIONS
First of all company should provide all sort of promotion equipment such as glow sign board, banner, rack, freeze, etc. to retailers in time so that they increase their sales which is benefited both retailer as well as company. Salesman should have good interaction with the retailers, which result Company in increase in sales. Company executives should visit the counter on weekly basis. Executives should take the feedback from the dealers about the service of the sales man and the distributors Regular visit of technician is required to solve the problems of Freeze in the market at the right time. More improvement is required in the distribution network in the outskirt and in the remote areas, because in the peak seasons like summer the small dealers are taking goods twice or thrice and in between if the distributors could not supply them, the competitors will get the opportunities to supply the goods.

The entire Tropicana brand should be displayed at one place so that the customers can aware about the different brand of Pepsi. In the bus stand, railway canteen, highway. More effective scheme should be provided. Biasness should not happen with retailers on any ground. There should be more focus on 100% availability so that Tropicana dont lose sales & market share. More & more research should be made to find new segment & more profitable market for the product. Few outlets are unaware about scheme so proper communication is necessary between distributor and dealers/retailers. Kids constitute the second largest segment of the fruit juice drink market. So, more & more fun based advertisement for the brands should be necessary. Some life style based advertisement is also necessary. The company strategy should be made in such a way, that maximum no. of consumer will prefer to consume Tropicana i.e. give importance to quality control, give more importance to public awareness and in advertisement.